il protagonista del ventunesimo Exhibitionist è Guy Bigwood, managing director Global Destinations Sustainability Index. Il titolo della sua lecture: Creare valore con la sostenibilità: come marchi, eventi e città si stanno trasformando. Milano, 21 ottobre 2019, Centro Svizzero
Paris metropole: becoming carbon-neutral by 2050Leonard
Leonard, Shell and the OECD have joined forces to develop, with the help of 45 public and private experts, three future-oriented scenarios paving the way for the decarbonation of Paris and its region by 2050.
Repsol: Corporate Sustainability Plan 2013-214Repsol
Every year, Repsol strengthens its commitments to Corporate Responsibility with the implementation of its corporate and country-level Plan.
For more information, visit: http://ow.ly/Kc2LJ
Paris metropole: becoming carbon-neutral by 2050Leonard
Leonard, Shell and the OECD have joined forces to develop, with the help of 45 public and private experts, three future-oriented scenarios paving the way for the decarbonation of Paris and its region by 2050.
Repsol: Corporate Sustainability Plan 2013-214Repsol
Every year, Repsol strengthens its commitments to Corporate Responsibility with the implementation of its corporate and country-level Plan.
For more information, visit: http://ow.ly/Kc2LJ
David Cooperrider and Chris Laszlo team up for an executive education leadership program on creating sustainable value through whole system Appreciative Inquiry methods. The course is taught at the Weatherhead School of Management at Case Western Reserve University and in companies around the world.
【Set your green business idea to success】
Climate Launchpad is an EU-supported initiative that helps people like you to scale their green ideas into successful businesses.
It's not just a competition but a business school in disguise.
Enter the world’s biggest green business competition!
We are looking for applicants and also sponsors.
For more info visit: https://www.facebook.com/CLPJapan
“Leveraging Sustainability for Success” – describes how destinations around the globe are engaging, inspiring and enabling the transition to more sustainable cities and an events industry. In the keynote Guy shared insights about Global Megatrends and challenges facing our industry, then strategies and tactics to accelerate the development of sustainable destination
Official presentation of Incubaeco 2014 - Incubation & Acceleration Programs by and for eco-entrepreneurs. Headquarters at Impact Hub Madrid (Madrid) and Apocapoc BCN (Barcelona). Programas integrales de Incubación y Aceleración por y para ecoemprendedores. http://incubaeco.org/
A presentation looking at the landscape, drivers and actions around corporate responsibility. Focusing on business strategy, development and innovation, it looks at how sustainability and corporate responsibility is becoming part, in places, of business strategy
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Il protagonista del ventiduesimo Exhibitionist è Mark Curtis, co-fondatore e Chief Client Officer di Fjord, la unit che si occupa di design e innovazione all'interno di Accenture Interactive. Il titolo della sua lecture: Relevance. Milano, 4 novembre 2019, MiCo - Milano Congressi, in occasione di AIXA - Artificial Intelligence Expo of Applications
David Cooperrider and Chris Laszlo team up for an executive education leadership program on creating sustainable value through whole system Appreciative Inquiry methods. The course is taught at the Weatherhead School of Management at Case Western Reserve University and in companies around the world.
【Set your green business idea to success】
Climate Launchpad is an EU-supported initiative that helps people like you to scale their green ideas into successful businesses.
It's not just a competition but a business school in disguise.
Enter the world’s biggest green business competition!
We are looking for applicants and also sponsors.
For more info visit: https://www.facebook.com/CLPJapan
“Leveraging Sustainability for Success” – describes how destinations around the globe are engaging, inspiring and enabling the transition to more sustainable cities and an events industry. In the keynote Guy shared insights about Global Megatrends and challenges facing our industry, then strategies and tactics to accelerate the development of sustainable destination
Official presentation of Incubaeco 2014 - Incubation & Acceleration Programs by and for eco-entrepreneurs. Headquarters at Impact Hub Madrid (Madrid) and Apocapoc BCN (Barcelona). Programas integrales de Incubación y Aceleración por y para ecoemprendedores. http://incubaeco.org/
A presentation looking at the landscape, drivers and actions around corporate responsibility. Focusing on business strategy, development and innovation, it looks at how sustainability and corporate responsibility is becoming part, in places, of business strategy
Lunch and learn - Keys to a Successful 1.5 Degree TrajectoryAndrew Genskow
How can companies set an ambitious climate strategy for the future? This deck takes a look at our current state of affairs, and positive options for moving forward.
Il protagonista del ventiduesimo Exhibitionist è Mark Curtis, co-fondatore e Chief Client Officer di Fjord, la unit che si occupa di design e innovazione all'interno di Accenture Interactive. Il titolo della sua lecture: Relevance. Milano, 4 novembre 2019, MiCo - Milano Congressi, in occasione di AIXA - Artificial Intelligence Expo of Applications
13 Luglio 2017, Exhibitionist#16 con Antonietta Mira, professore ordinario di Statistica all’Università della Svizzera italiana (USI) di Lugano e all’Università Insubria di Como. Direttrice dell’InterDisciplinary Institute of Data Science dell’Università della Svizzera italiana.
21 settembre 2016, Stephan Peyer, direttore sviluppo di MCH Group, è stato protagonista del quindicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi organizzato da Fondazione Fiera Milano con la collaborazione di Regione Lombardia, Camera di Commercio e Meet The Media Guru.
24 maggio 2016, Alessandra Lanza, partner Prometeia, è stata protagonista del quattordicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi organizzato da Fondazione Fiera Milano con la collaborazione di Regione Lombardia, Camera di Commercio e Meet The Media Guru.
24 settembre 2015, Centro Svizzero. Dodicesimo appuntamento di Exhibitionist, ciclo di incontri tra innovatori di fiere ed eventi. Protagonista Simon Burton, Agent provocateur in PR, events, social media and entrepreneurship.
Undicesimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Andrea Lissoni, Curator, Film and International Art presso Tate Modern di Londra. Esperienze di visita: ripensare il museo
Decimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Denis Santachiara, designer e pioniere della manifattura digitale. Download design e manifattura digitale
Ottavo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Stefan Rummel, Chief Strategy Officer di Messe München. Open Innovation per sviluppare il legame con la community.
Settimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Richard Winter, presidente POPAI. Experience design: dal retail alle fiere
20 marzo 2014. Sesto incontro del ciclo Exhibitionist organizzato da Fondazione Fiera Milano @Palazzo delle Stelline. Eddie Choi, digital marketer, fondatore di Frontiers Digital e direttore esecutivo di Milton Exhibits Group ha parlato di opportunità digitali per fiere ed eventi
25 settembre 2013. Quarto incontro del ciclo Exhibitionist organizzato da Fondazione Fiera Milano @ Mico Milano Congressi, Milano. Steven Rosato, direttore di BookExpo America, ci ha parlato delle iniziative sviluppate per fare di BookExpo un ponte tra community reali e virtuali
8 maggio 2013. Terzo incontro del ciclo Exhibitionist organizzato da Fondazione Fiera Milano @ Auditorium, Museo della Scienza e della Tecnologia, Milano. Alberto Cairo, professore della University of Miami, ci ha parlato di Infografica, l'arte di visualizzare informazioni
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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4. ENGAGE ENABLEINSPIRE
What is the GDS-Index Our Purpose
destinations to become more sustainable places
to visit, meet in and thrive in.
A destination level programme that measures,
benchmarks and improves the sustainability strategy
and performance of destinations.
It was founded by:
14. REVOLUTION IN HOW WE CREATE ELECTRICITY
500,000 solar panels installed globally every day
80% price drop in 10 years
15. A REVOLUTION IN HOW WE GET AROUND
81% growth in US in 2018, 25% in UK
+50% of all cars sold in Norway
220 million new electric cars to hit
the streets by 2030
17. 17
A REVOLUTION IN HOW WE EAT
Vegan market grew 350% in UK, 600% in 3 years in the US
https://www.fairr.org/article/report/plant-based-profits-investment-risks-opportunities-sustainable-food-systems/
21. Sustainability: what
21
The Sustainable
Development Goals (SDGs),
Global Goals, were adopted
by the United Nations
Member States in 2015 as a
universal call to action to
end poverty, protect the
planet and ensure that all
the people enjoy peace and
prosperity by 2030.
24. Sustainability: our goals
• Obtain the ISO 20121 certification for MIDO exhibition.
• Act on making sustainable MIDO society too.
• Work on the brand equity.
• Affirm that sustainability is one of the most important asset of the
future development.
• Increase prestige and authority of our established brand awareness.
24
25. Sustainability: MIDO year zero
• MIDO 2020 will already use recycled and recyclable carpet.
• Reduce paper waste.
• Reduce Co2 emissions or compensate them when possible.
• Reduce food waste.
• Organize a communication campaign to raise the awareness of our
associates, employees, suppliers, exhibitors and visitors in order to
make them support our programm with similar actions and attitudes.
25
26. Our vision (cfr. Ethic Code)
• To strengthen the importance of MIDO as an event that looks beyond
the dimension of the eyewear market and has an impact on the
history of customs.
• To promote through all its actions a renewed culture of eyewear.
• In this context, MIDO's commitment is to contribute to disseminating
a culture of sustainability among industry operators, emphasizing the
need to associate business and attention to the environment and the
community.
26
27. Stand up for green
• For the exhibitors, MIDO is
organizing Stand up for green, the
award for the most sustainable
stand.
27
29. Challenging the concept of growth
https://www.visitcopenhagen.dk/da/tourismforgood
Strategy Revolution:
Cities and Business are setting a vision for regeneration
30. Cities and business are setting Moonshots targets and
collaborating
30
Sector targets
City of Sydney has set bold targets for a 70 per cent emissions
reduction by 2030, and net zero emissions by 2050.
11% of the city’s total GHG
emissions
14% of potable water
consumption
46% of the city’s commercial
waste
Hospitality Footprint
39. We can also lead a social revolution
Partnership between MGM in Las Vegas and Three
Square will provide 800,000 nutritious meals to
food insecure people.
45. REGENERATING NATURAL SYSTEMS
WHAT IS THAT HIDDEN FLAVOUR OR
INGREDIENT THAT DEFINES OUR “PLACE”?
What forgotten recipes, processes and lost
ingredients can we recover?
How can we regenerate communities?
50. Fiera Milano has been
strengthening its commitment to
sustainability in line with its
Strategic Plan
In April 2019 we launched a project
addressing all Group employees,
using people’s empowerment as a key
The innovative path of the project aimed
to improve the culture of sustainability
by activating ideas and concrete actions
4 impact areas were identified:
• INEQUALITIES
• CIRCULAR ECONOMY
• CLIMATE CHANGE
• WATER
51. Bootcamp Pitch Day
Call To
Action
Idea
Generation
Involvement of all employees
in the Group’s sustainability
strategy and start collecting
applications for participation
in the project
Sharing the vision to
stimulate participants
and to develop the first
initial design ideas
Development and testing
of the selected ideas, and
implementation of the
business plan
Presentation of the projects
to the Evaluation Committee,
selecting those that will be
implemented and awarding
the best team
Idea
Screening
19 APRIL 16 MAY 22 MAY – 3 JUNE 6-7 JUNE 27 JUNE
Steps
52. Project Evaluation Criteria: 5+1
The idea does not fit the
proposed challenges
The idea is not easily replicable for
other exhibitions or other sectors
No innovation compared
to current activities
Non feasible project in view
of available resources
Low potential in terms
of its communication
Unclear presentation in content
and ineffective presentation
min (1) max (5)
The idea impacts directly
one or more areas
The idea is easily replicable by other exhibitions
and by companies in other sectors
Completely new idea compared
to Fiera Milano activities
Feasible project and widely replicable
High potential in terms of communication
especially with reference to the sector
Effective and impressive
presentation
THE IDEA DOES NOT FIT THE
PROPOSED CHALLENGES
TRANSFERABILITY
OF THE IDEA
DEGREE OF INNOVATION
OF THE IDEA
FEASIBILITY OF THE IDEA IN TERMS OF THE
ALLOCATED BUDGET
COMMUNICABILITY AND
IMPACT ON CORPORATE
REPUTATION
QUALITY OF THE PITCH
53. All groups worked with
commitment, passion
and enthusiasm, developing
diversified projects
The impact cut across the entire Group, which
proved to be sensitive and willing to implement
virtuous individual behaviours
In June, the groups presented the eight
projects in front of the Evaluation Committee
and all Group colleagues
The Committee considered all projects
worthy of passing to the executive phase
Two prizes were awarded: the best project,
awarded by the Evaluation Committee, with
an electric bicycle, and the Employee
Award, awarded by all employees,
with a hydroponic garden
57. WE HAVE TO REDUCE
CARBON EMISSIONS by
50% by 2030
58. Decarbonising events
We have to reduce emissions by
50% by 2030
COLLABORATION
& INNOVATION
Government
policy
Measurement
and reporting
Optimization of
energy use in
venues and
hotels
Better food
Renewable
energy
Circular
design,
eliminating
waste and
pollution
Carbon tax &
offsetting
59. Creating value through sustainability
Sustainability has become a key
measure of success.
Competitiveness
Attract
Clients
Attract
Investment
Optimise
Costs
Attract
Talent
Deliver
Social
Impact
Regenerate
our Planet
Build
Brand
Value
60. A little less conversation,
a little more action, please
61. “It’s about Progress, not Perfection”
If you have any questions or require more information,
please contact:
Guy.Bigwood@gds-index.com
#guybigwood
To find out more about the GDS-Index,
please visit: www.gds-index.com
Read more about how cities around
the world are driving the regeneration
and competitiveness of their
destinations?