Green Airways is a low-cost airline with a mission to offer customers quality at a reasonable price. The document outlines the company's current financial situation, management team, goals and strategies across different time horizons. It discusses increasing fares and routes, adjusting marketing expenses, reducing turnover, optimizing operations and maintenance costs, paying off loans, increasing stock price and market share, and continuing to invest in training. The overall goal is to remain a low-cost yet reliable airline through strategic financial and operational planning.

2. Green Airways
17th of February 2015
CEO: Luis Toro Dupouy

3. Management Team
 Gustavo Bezerra – Company Director
 Florian Hallouin – Finance Manager
 Annemarie Hoving – Marketing Manager
 Vanessa Ledger – Int. Marketing Manager
 Cristina Gallo – HR Manager
 Francisco Rojas – Operations Manager

4. Mission and vision
 Mission: To offer the customer balance between quality and cost. A
comfortable airline.
 Vision: To be the referent in the low cost sector; making the price of the seat
the most stable of the market.

5. Index
 Current Situation
 Fares
 HR
 Marketing
 Operations
 Finance
 Goals
 Future

6. Current situation
Net Income ($) Rank Cumulative Net Income ($) Rank Stock Price ($) Rank Quality Rank Reliability Rank
Q8 -73,982 7 1,082,240 2 30.16 3 95 3 99 1
Average 120,249 2 581,465 1 33 1 86 2 96 3
-100,000
0
100,000
200,000
300,000
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Net Income ($)
Net Income ($)
0
500,000
1,000,000
1,500,000
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Cumulative Net Income ($)
Cumulative Net
Income ($)
70
80
90
100
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Quality
Quality
90
92
94
96
98
100
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Reliability
Reliability

7. Fares
Quarter 1-7: $0.31 Quarter 8: $0.30
Short Term
• INCREASE FARE PRICE TO
$0.31
• 1 MONTH SALES TO STRATEGIC
ROUTES
MIDDLE TERM
• DISCOUNT
ADJUSTED TO
MARKET,
COMPETITORS,
DEMAND AND
COSTS
Long term
• DISCOUNT ACCORDING TO
MARKET, COSTS, COMPETITORS
AND DEMAND
• MAINTAIN THE FARE IN $0.31

8. Fares
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Yield per Revenue Passenger Mile
Yield per Available Seat Mile (c)
Cost per Avail Seat Mile (d)

9. Marketing expenses

10. Marketing

11. Marketing
• Short Term
 Invest in marketing
 Be carefull with investment
 Adjust the training budget
 Find balance between discount, fare and marketing expenses
• Middle term
 Adjust budget to market forecast
 Finally add salesperson when entering new market
• Long Term
 Create brand awareness
 Increase thebudget with entering new markets

12. HR

13. HR

14. HR-training

15. HR-Future
SHORT TERM
 Reduce the turnover
 Improve Quality
 Adjust the training budget
MIDDLE TERM
 Change wages policy
 Increase $50 more training budget per person
LONG TERM
 Increase wages
 Adjust the training budget
 Focus on Quality

16. Operations
• Optimization of the miles flown is very important.
• 9A is the most profitable route with an historic 73.12%
of passenger load.

17. Operations
Routes:
The increase of routes
started in Q3, then Q6 and
Q7

18. Operations
• Since Quarter 3, the company rised the level of maintenance to level
3.

19. Operations
• The company maintained a fuel contract in all, but
Quarter 4.

20. Operations
• Flight operations costs were constant, until the company purchased new
aircrafts.

21. Operations
Short term:
With the change of the Beechcraft float for Embraer Brasilia, maintenance costs will be
reduced significantly.
Mid Term:
The incorporation of new planes and new routes implies an adjustment in the cost
structure, to keep offering a low cost ticket to the customers.
Long Term:
Maintain the low cost strategy but at the same time offering quality and reliability, based
on a good operational management. Added to this, venturing into new markets.

22. Finance – Cash Flow

23. Finance – Stock Price
$30.16
(3rd Company)

24. Finance
Earnings per share ($)
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
1.2
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Stock price ($)
0
5
10
15
20
25
30
35
40
45
Q0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8

25. Finance
Quarter Dividend Paid Amount
#0 Yes $2,000
#1 No $0
#2 No $0
#3 No $0
#4 Yes $184,696
#5 Yes $158,082
#6 No $0
#7 No $0
#8 No $0
Dividend paid

26. Finance
 Short term
 Pay back the loans ($12,924,912)
 MIDDLE TERM
 - Sell stock price, in order to have more liquidity, and buy others planes (objective: reach $50)
 - Invest on CDs (1,25%)
 - Pay dividend
 LONG TERM
 Pay divend
 Sell stock

27. Goals
 Reach 25% of market share
 Increase stock price up to $50/share

28. Future
 Stay as a low cost airline, providing the same comfort we provide today to our clients
 Invest more in marketing so our airline can be known everywhere
 Invest in one more airplane
 New routes
 Invest more money on training in order to be able to hire more people