Giggs Conventions

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Giggs Conventions

  1. 1. After looking at all existing music genre, myself and other members of my group chose the ones we wanted to create a music video for. Before finalising, we chose 3 possible genres. The three genres we chose were: Hip-hop Rap R&B
  2. 2. R&B Rhythm and Blues African American Music Originated from Jazz, Blues, Gospel, and Traditional Pop music R&B artists: Backstreet boys, Aaliyah, Beyonce, Mary J.Blige, Alicia Keys, Akon, Mariah Carey, D’Angelo, Destiny’s Child, Jamie Foxx, Keri Hilson, Michael Jackson, JoJo, R.Kelly, Jennifer Lopez, Bobby Valentino...and many more Typical Instruments Used: drum kit, double Base, saxophone, Horns, piano, organ, Vocals and background vocalists, and electrical guiter
  3. 3. Hip Hop It is defined by 4 key stylistic elements: - Rapping - DJing / scratching - Sampling - Beatboxing Originated from funk, disco, r&b, soul, jazz, raggae, spoken words, dancehall...etc R&B artists: 2Pac, Jay-Z, OutKast, Notoriuos B.I.G, Nas, Ice Cube, LL Cool J, Kanye West, Dr. Dre, Eminem, Salt n Pepa, Busta Rhymes, Lil Wayne, Foxy Brown, 50 Cent Typical Instruments Used: rapping, drum, Guitar, drum machine, Beatboxing, piano, vocals, Base guitar,
  4. 4. Rap Also known as emceeing, Mcing, spitting (bars), rhyming Refers to speaking or chanting. It is performed in time to a beat and is mainly associated with hiphop Originated from blues music, and spiritual of slavery. It is influenced by West African musical traditions R&B artists: 2Pac, Jay-Z, OutKast, Notoriuos B.I.G, Nas, Ice Cube, LL Cool J, Kanye West, Dr. Dre, Eminem, Salt n Pepa, Busta Rhymes, Lil Wayne, Foxy Brown, 50 Cent Typical Instruments Used: rapping, drum, Guitar, drum machine, Beatboxing, piano, vocals, Base guitar,
  5. 5. The main reason we chose these was because we were aiming to be realistic with ourselves. We wanted to make sure we chose a music genre we could create a successful video for. Other reasons were because of the popularity of the genres and how creative we could create a music video for our chosen genre. For a couple of days we all tried to finalize on a artist, but we found it difficult to come up with a song and a artists without an existing music video. Therefore when we all got together we discussed our decisions again. We decided to change our chosen genre. The genre we concluded on was Grime. Our main reason for changing our genre is because we felt it would be more realistic to choose a grime artist. We found that we fell into the target audience for grime music. Therefore we will find it easier to relate with.
  6. 6. Grime Refers to speaking or chanting. It is performed in time to a beat and is mainly associated with hiphop Originated from British hip hop, UK garage, dancehall, drum and base, ragga jungle, hip house R&B artists:Bashy, Chipmunk, Dizzee, Rascal, Kano, Kasha, Giggs, Wiley, Sway, Lethal Bizzle, N-Dubz, Roll Deep, Skepta, Tinchy Stryder, Tinie Tempah Typical Instruments Used: rapping, drum, Guitar, drum machine, Beatboxing, piano, vocals, Base guitar,
  7. 7. Conventions of Hip-hop/ Grime Videos As most videos of this genre are narrative, close ups of the artist or supporting actors face is a common feature. This is to convey to the audience the emotion that the artist wants them to experience. A lot of high angled shots make the artist look physically bigger. This creates the idea of a higher status in the industry. Dark colours are prominent throughout the video. The artist is dressed in a black sweatshirt with a matching hat. The setting is also quite dark, reflecting the gritty stereotype of London. Tracking shots are a common feature as this allows the artist to show the artist the setting for the video, without doing a simple and obvious panning shot. Reference to the artists record label through their clothing line and other merchandise. Indication of success and wealth through shot of personal possessions , such as watch and phones. As UK artists are constantly being compared to their American counterparts, artists often make clear indications to where they originated from. Frequent group or entourage shots are common as a single artist usually belongs to a larger group. Other artists that follow these conventions: •Griminal •Little Nasty •Joe Grind •Devlin •Skepta Videos can vary in concept although almost always involve some type of performance; whether it be with the artist on stage or possibly in a tracking shot.

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