The document discusses emerging technology trends and their implications for enterprises. It notes that consumer innovations are raising expectations for businesses and that there is a power shift from technology to people. However, most organizations still struggle with basic IT issues. It identifies eight defining technology trends including cloud computing, social computing, and green computing. It also discusses how approaches like software as a service (SaaS), service-oriented architecture (SOA), and open source are changing enterprise software and development approaches.

1. Copyright © 2008 Accenture All Rights Reserved.
Power shift: The future of technology
and what it means for the enterprise
Paul Daugherty
Chief Technology Architect
paul.r.daugherty@accenture.com

2. 2Copyright © 2008 Accenture All Rights Reserved.
A lot happened in 2007
Market Caps
Apple $155B
IBM $137B
Intel $131B
Wii
PS3
Xbox

3. 3Copyright © 2008 Accenture All Rights Reserved.
Consumer innovations are raising the bar for
business - “gidy” ;) versus “ttswtts” [:(

4. 4Copyright © 2008 Accenture All Rights Reserved.
A power shift from the technology to people

5. 5Copyright © 2008 Accenture All Rights Reserved.
Yet, most organizations still struggle
with the basics

6. 6Copyright © 2008 Accenture All Rights Reserved.
High Performance IT Council
Survey of 500+ CIO’s
Top Drivers
• Legacy
• Errors
• M&A
• Growth
• Upfront
issues
Running 30%
Fixing 12%
Enhancing 17%
Integrating 10%
Building 14%
Testing 10%
Deploying 10%
Running 27%
Fixing 12%
Enhancing 17%
Integrating 10%
Building 16%
Testing 10%
Deploying 10%
Running 24%
Fixing 12%
Enhancing 13%
Integrating 12%
Building 23%
Testing 9%
Deploying 7%
Source: Accenture High Performance IT Research

7. 7Copyright © 2008 Accenture All Rights Reserved.
7
CIO’s First Priority:
Investors or Customers?

8. 8Copyright © 2008 Accenture All Rights Reserved.
As a Result, Consumer & Customer Facing
Systems have Suffered
40
50
60
70
80
90
100
40 50 60 70 80 90 100
F&A
OpsHR
Dist.CS
R&D S&M
Meet business needs
Meettechnicalneeds

9. 9Copyright © 2008 Accenture All Rights Reserved.
9
Innovation allows High Performers to Increase The
Gap
Percent of total
CUSTOMER
interactionsthat ARE
online
Percent of total
SUPPLIER
interactionsthat ARE
online
Percent of total
EMPLOYEE
interactionsthat ARE
online
31% morecustomer
onlinetransactionsthan
averageperformers
13% moresupplier
onlinetransactionsthan
averageperformers
18% moreemployee
onlinetransactionsthan
averageperformers
52
33
53
34
20
22
High performers
Overall

10. 10Copyright © 2008 Accenture All Rights Reserved.
Power Shift:
8 Defining Trends
1. Cloud computing & SaaS
2. Systems Integration – Regular & Lite
3. Enterprise intelligence at scale
4. Continuous access to people and content
5. Social computing
6. Explosion of user-generated content
7. Gradual industrialization of SW development
8. Green computing
Accenture Technology Vision

11. 11Copyright © 2008 Accenture All Rights Reserved.
SOA is a Set of Standards that Increase Modularity
and Make the Modules Easier to Use

12. 12Copyright © 2008 Accenture All Rights Reserved.
Organizations typically move through four distinct phases
Phase 1
Organize and
strategize
Management buy-
in and business
needs.
SOA readiness
assessment
Planning for SOA
transformation
Phase 2
Phase 3
Initial
Deployment
ESB- Based
Solution and
SOA Platform
SOA is
industrialized
First SOA
projects.
Convert
applications into
web-services
Composed
services to create
business
processes.
Emphasis on
strategic and
business services.
Consolidation of
processes and
services in creating
an ESB
Service oriented
design and
development using
SOA tools
Services - fabric
of business
operations
Cross enterprise
processes
Federation
Utility and
services
infrastructure
Predictive IT
Business Insight
Near real time
Phase 4
Adoption of SOA:
Accenture’s Four stage maturity model
Industry Is
Stuck Here

13. 13Copyright © 2008 Accenture All Rights Reserved.
The Fourth Wave . . . SOA
• Online Transaction
Processing
(1980s)
• Need to automate repetitive
business transactions within
departments
Wave Drivers / Value
• Client/Server
(1990s)
• Business Process Re-engineering
• Enterprise Resource Planning
• Personal Productivity
• Netcentric
(2000)
• Connect to the customer;
customer self service
• eCommerce
• SOA (?) • Process-Centric Enterprise
• Consumer-driven
• “Agility”

14. 14Copyright © 2008 Accenture All Rights Reserved.
Software as a Service (SaaS) offerings, based on
SOA architectures, are disrupting Enterprise SW
Business process as a service
Runtime-Platform-
as-a-Service
Application-
as-a-Service
Integration-
as-a-service
Development-
Platform-
as-a-service
Infrastructure-as-a-Service
Salesforce.comSalesforce.com
Citigroup
Deutsche Bank
Sprint
Merrill Lynch

15. 15Copyright © 2008 Accenture All Rights Reserved.
SOA, Web2.0, and SaaS provide a new
foundation for enterprise applications
User
Interaction
Business
Services
Collaboration
SAAS Business
Collaboration
My services
are usable
(Ajax, Flash)
My services
are defined
and exposed
(WSDL,
REST)
Communities use
services and
interact
generating value
(Wikis, Blogs)

16. 16Copyright © 2008 Accenture All Rights Reserved.
Open Source is Changing the Dynamics in the
Enterprise SW industry
• Open Source
Communities
• For-profit
companies
• Foundations, funded by
traditional software
companies
CRM Software Office, Email, Mobile
Reporting & Business
Intelligence
Content Management Relational Databases Framework & Tools
Infrastructure: Linux, Portals, Application Servers, Search Engines

17. 17Copyright © 2008 Accenture All Rights Reserved.
New Approaches for Industrializing
the Software Development Lifecycle
Business
Requirements
System
Requirements
Functional
Design
Technical
Design
Acceptance
Testing
System
Testing
Integration
Testing
Unit
Testing
DegreeofAbstraction
ComputationalFunctional
Degree of Realization
Intent Reality
Coding
V-Model of Software
Model Driven Development
Domain Specific Languages
Agile Methods
SOA / SaaS

18. 18Copyright © 2008 Accenture All Rights Reserved.
Power Shift: Questions to consider
• Is your company a High Performer?
• Are you positioned for the shift to consumer-driven IT?
• What level of innovation is appropriate, and how do you
accomplish it?
• How well does your Company understand its Business
Processes?
• How do you take IT from a “Craft” to “Engineering”?
• Flexibility Matters - How dynamic is your Architecture?

19. 19Copyright © 2008 Accenture All Rights Reserved.
paul.r.daugherty@accenture.com