No Pressure No Diamonds: Getting Nonprofit Right in Today's Digital Age

NO PRESSURE
NO DIAMONDS:
GETTING NONPROFIT
RIGHT IN TODAY’S
DIGITAL AGE

Copyright © 2018 Accenture. All rights reserved. 2
NONPROFITS FACE
MOUNTING
PRESSURES
Rising
demand for
services
Decreased
fundraising
potential
Technology
explosion
Growing
competition

CONSTITUENTS EXPECT MORE—
AND WILL GIVE MORE
say Nonprofits should use more digital technology
61%
want to make digital donations
47%
And most importantly
would donate more (at least 10%) for
a personalized experience44%
Copyright © 2018 Accenture. All rights reserved. 3Source: Accenture Public Service Global Citizen Survey, May 2018

TURNING PRESSURE INTO PERFORMANCE
Leading nonprofits are working to become truly constituent-centric and differentiating
through excellence.
Reframe Strategy and
Operations for Performance
Captivate the
Digital Constituent
Magnify Results
Through Analytics
Accelerate Impact
Through Technology
1
32
4
HOW?
By working to…

REFRAME
STRATEGY AND OPERATIONS
FOR PERFORMANCE
1

1
1 Adapted from Concord Leadership Group’s “Nonprofit Sector Leadership Report – 2016”
ALMOST HALF OF NONPROFITS LACK A
WRITTEN STRATEGY
Even among those who do, yesterday’s model no longer works
with today’s realities.
GETTING IT RIGHT REQUIRES:
A sustainable strategy
A “next-generation” organization for strengthening people,
streamlining operations and harnessing technology
1

How to get started?
Map your strategy to move your organization forward
Build and equip your workforce
Streamline your operations
Communicate effectively with your stakeholders
The results? A foundation of operational excellence.
Program implementations that succeed the first time,
every time. And greater mission impact.
1
MAKE A GREATER IMPACT

REFRAME STRATEGY AND
OPERATIONS FOR PERFORMANCE
BOYS AND GIRLS CLUB OF AMERICA
1
Ed Mishrell
Vice President of Boys & Girls Clubs of America
Working with Accenture enabled us to develop a strategy
and a course of action to implement an outcome
measurement system to support the work of 4,000 Boys &
Girls Clubs. Their ability to listen and assimilate our needs
and challenges with their expertise made the project a
huge success for BGCA, our member organizations and
ultimately for millions of young people.
Case Study

MAGNIFY RESULTS
THROUGH ANALYTICS
2

TRANSFORMING
DATA INTO INSIGHTS
Copyright © 2018 Accenture. All rights reserved. 10Source: Accenture Digital Adoption Report, 2016
Thanks to dramatically lower technology costs, analytics
are now accessible and affordable.
NONPROFITS SEEM TO BE LAGGING.
see significant
efficiency gains
Only
have taken up
data analytics
39%
But, for
those that do
83%
2

There is a fear about just using analytics, and thinking that
everything is just a number. People are uncomfortable with
that because it doesn’t pick up the whole story. You really
need to look at the right numbers, and need to balance
perspectives.
Courtney Brown, PhD
Lumina Foundation
2
CHANGING OUTCOMES
REQUIRES CHANGING MINDSETS

2
TECHNOLOGY IS JUST THE ENABLER
The value of analytics lies in tackling key questions, including:
How can we show the impact of the work we have supported?
How can we empirically show that our efforts tipped the scales?
How can we make better use of our limited resources?
What are we trying to change, achieve or implement?
There has to be clarity
in the questions we are
asking and why.
F. Deming Love
Vice President, Digital Strategy,
Federal Reserve Bank of Philadelphia
(Formerly with The Pew Charitable Trusts)

By bringing researchers and data together
in a more centralized tool, we’ll have
researchers better anticipate future
demands, we’ll make their insights more
visible to the rest of us and, ultimately,
we’ll help the world collectively do a
better job of planning to meet the needs
of 8 billion people and beyond.
2
CASE STUDY:
–A data driven mission
Sumair Sayani
President, The Demand Institute
Vice President, Nielsen
With 300M+ rows of data, Project 8
provides a single, online platform
and community for:
Accessing and analyzing data
Sharing exciting insights
Collaborating on important topics—from
food security to the future of agriculture

CAPTIVATE THE
DIGITAL CONSTITUENT
3

BETTER UNDERSTANDING
GENERATES INCREASED ENGAGEMENT
High-performing nonprofits are taking a lesson from the
private sector—leveraging service design concepts to
generate new constituent relationships.
WITH GOOD REASON:
citizens value a
personalized experience
from nonprofits60%
3

PERSONALIZATION PAYS OFF
Delivering a personalized experience to volunteers and donors isn’t just a “nice to have.”
It can pay off in the form of higher contributions.
citizens globally who would be willing to donate
more money or volunteer more time to a nonprofit
that offered them a personalized experience44%
Yet, just
of constituents are satisfied with the
personalization they receive from nonprofits
44%
3

34%
17%
8%
3
A clear majority (59%) of U.S. citizens would be
willing to donate more for a personalized experience
ESPECIALLY IN THE U.S.
DONATE 10-25% MORE
DONATE 25-50% MORE
DONATE >50% MORE
Source: Accenture Public Service Global Citizen Survey, May 2018

Copyright © 2018 Accenture. All rights reserved.
Citizens willing to donate at least 10% more for a
personalized experience:
MILLENNIALS ESPECIALLY
VALUE PERSONALIZATION
vs. 44% overall
62%
GLOBALLY
72%vs. 59% overall
IN THE U.S.
3
Source: Accenture Public Service Global Citizen Survey, May 2018 18

Use cutting-edge technologies and systems to enable
effective money management and convey impact to
constituents seamlessly
ENGAGE AROUND IMPACT
Citizens who consider it important to
know the real impact of my charitable
donations or volunteer work:
Source: Accenture Public Service Global Citizen Survey, 2018
My preferred method of communication
Websites Social Media Email
25% 14% 26%
81%
3

CAPTIVATE THE DIGITAL
CONSTITUENT
NATIONAL GALLERY OF SINGAPORE
Chong Siak Ching
CEO, National Gallery Singapore
The use of digital technologies will enable the Gallery to
transform the visitor experience to one that is participatory.
As visitors learn about our artworks and programs, we want
them to be able to share their stories with friends and create
dialogues about their experiences with art.
3
Case Study

ACCELERATE IMPACT
THROUGH TECHNOLOGY
4

For nonprofits, innovative technology used to be the
exception. Now it’s the expectation.
How to get there?
Revitalizing IT strategy
Integrating disjointed systems
Tapping into cloud and other “new IT” solutions
Build technology-enabled ecosystems for sharing
what’s working
4
DEPLOYING TECHNOLOGY
TO AMPLIFY MISSION IMPACT

FROM THE BACK OFFICE TO
THE FRONT LINES
nonprofit see
efficiency gains
from digital
accelerators
91%
Source: Accenture Digital Adoption Report, 2016 23
Up to
Digital accelerator adoption rate
Nonprofit survey respondents who see efficiency
gains from digital
DIGITAL
LEARNING
DIGITAL
COLLABORATION
DIGITAL
ASSESSMENTS
39%
34%
39%
16%
83%
74%
91%
71%
DATA AND
ANALYTICS
4

ACCELERATE IMPACT
THROUGH TECHNOLOGY
NATIONAL ASSOCIATION FOR THE BLIND
Case Study
Pallavi Kadam
Executive Director, National Association for the Blind in India
Accenture shares our mission to empower the visually
challenged in the workplace. Through the innovative use of
technology, we’ve seen first-hand how the Drishti solution
Accenture developed can enable visually impaired
individuals to lead more inclusive and productive lives.
4

REACH YOUR HIGHEST
PERFORMANCE
Transform the nonprofit today into the nonprofit of the future
START
with a strong
strategy and
well designed
operations
POWER
your mission
with analytics
DELIVER
personalized
experiences to
captivate digital
constituents
LEVERAGE
technology to
spur innovation,
multiply impact
and strengthen
the sector as a
whole

AMIT PATEL
Managing Director,
Nonprofit Group
ELAINE TURVILLE
Managing Director,
Nonprofit Group
CONTACTS
CLICK TO LEARN
MORE ABOUT
HOW TO
TRANSFORM
YOUR NONPROFIT
OR VISIT ACCENTURE.COM/NONPROFIT

ABOUT ACCENTURE
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than
40 industries and all business functions – underpinned by the
world’s largest delivery network – Accenture works at the
intersection of business and technology to help clients
improve their performance and create sustainable value for
their stakeholders. With approximately 425,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit
us at www.accenture.com.
Accenture, its logo, and High Performance Delivered
are trademarks of Accenture.
This document makes descriptive reference to trademarks that may be owned by
others. The use of such trademarks herein is not an assertion of ownership of
such trademarks by Accenture and is not intended to representor imply the
existence of an association between Accenture and the lawful owners of such
trademarks.
This document is produced by Accenture as general information on the subject.
It is not intended to provide advice on your specific circumstances.
If you require advice or further details on any matters referred to, please contact
your Accenture representative.
ABOUT ACCENTURE’S
NONPROFIT GROUP
The nonprofit sector plays a critical role in improving how
people live and tackle complex problems, and there has never
been a greater opportunity for the sector to make an impact.
Accenture helps clients throughout the sector, including
mission service nonprofits, cultural institutions, foundations,
associations, multilaterals and others. Combining industry-
leading services and expertise derived from our work with
leading commercial companies and governments, we apply
our unique skillset to address the particular challenges
confronting the nonprofit sector. We help our nonprofit clients
to reframe their strategy and operations, magnify results
through analytics, captivate the digital constituent and
accelerate impact through technology. The result is
unparalleled: enterprise-grade strategy and operations applied
to accomplish the mission better, faster, and more effectively.

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