Sales Funnels are not perfect so we have compiled this list of six things that will help you fix any mistakes you are currently making with your Marketing Sales Funnel.
4. Just like most things out there the Sales Funnel
has its flaws.
The scary part is you may be falling into these
clear traps yourself and leaving money on the
table as a result.
7. In more competitive markets your
prospects and visitors are becoming
more and more sophisticated to the
standard marketing ploys.
How aware is your audience of the “standard protocol”?
9. Your job as a marketer and thought
leader is to take the position of being
responsible for your client’s results.
This includes your lowest priced
offer.
10. If you promise something in your marketing it
has to match or exceed the promise made.
So many marketers oversell and under-deliver.
Don’t be one of them – you won’t be around
long!
12. Up-sell offers typically claim you need
an additional product to be successful.
This is a BIG RED FLAG.
Do not be incomplete. Instead, make it
fast and easy.
13. Your up-sell should focus on a
way to make the promise of your
initial offer faster and easier.
15. When you’ve earned trust with the initial
purchase the urge to take advantage of
this buyer momentum might try to get
the better of you.
16. Resist taking every penny from your
prospects in your up-sell.
Be responsible. You do not want the first
impression with your new buyer to be of
someone who is trying to take every
opportunity to get a sale.
19. Your order form is prime real estate,
don’t waste it!
Add a complimentary bump offer.
20. Amazon.com is an ideal example.
There is always an up-sell on the order
form, because it is proven to increase the
value of a new customer. We think one of
the best options is a micro-continuity offer
priced under $10.
22. Your thank you page is another
very profitable leverage point so
don’t let this be the end of the
conversion process, but instead
the beginning!
23. Consider using this page as an
invitation to a strategy session
where you can offer higher
ticket products and consulting.
This alone will exponentially multiply your profits.
24. Be sure you don’t make these mistakes
and if you are be sure to fix them!
It will make a world of difference when it
comes to the longevity of your business.
25. We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.