The target audience for this music video is met through keeping the band members' identities secret by replacing them with cartoons. This appeals to their target audience as the band does not typically show themselves in videos. Using cartoons allows for a wider audience as fans can dress and look how they want without following a particular image. The lyrics in the song suggest mixed emotions like feeling happy but not happy. This broad message could appeal to all fans regardless of mood. However, during the lyrics about sunshine, the video shows dark and rainy weather. The tempo of the song is quite slow, giving it a relaxed feel. Typical music genre instruments like drums and guitars are heard, and the tempo stays the same throughout.