BCG Matrix of Reliance Industries & Porters five force model for Pharma Industries of India - Anuj Gandhi, Post Graduate Diploma in Port Management,

2. Placing products in the BCG matrix results in 4 categories in a portfolio of a company

3. BCG Matrix

4. Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. - Frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept.

7. Question Marks (= high growth, low market share) have the worst cash characteristics of all, because high demands and low returns due to low market share. - If nothing is done to change the market share, question marks will simply absorb great amounts of cash and later, as the growth stops, a dog. - Either invests heavily or sell off or invest nothing and generate whatever cash it can. - - Increase market share or deliver cash

8. Justification STAR:- The rating on Reliance Industries Ltd. reflects the company's global scale of integrated operations with a strong competitive position in its core petrochemical and oil refining business and intermediate financial risk profile

9. In The Scenario Of Reliance Global Management Services Has Achieved A Considerable Position In The World Market. Besides All These Factors A High Investment And Growth Rate Is Being Procured. RELIANCE ENGINEERING ASSOCIATES (P) LTD: Reliance engineering associates (p) ltd has not been in form of providing lot of amount as per current base; hence it needs lot of amount to stand the business. RELIANCE RETAIL: Reliance Retail is the retail business wing of the Reliance business having high growth rate and high market share. They are not for long term investment but they generated cash for the organization

10. QUESTION MARK Justification: RELIANCE PETROLEUM LTD: In the current reliance market condition, this is something equalizing to high growth rate and low or optimum investment.

11. JUSTIFICATION (CASHCOWS) RANGER FARMS LTD: Ranger Farm deals in food , fruits and vegetables and consumer products hasn't achieved a dominant market position, that's what don't generate much cash. We need much cash because things are changing every minute in Reliance Retail of the market conditions to stand the firm rigidly. low growth and high investment is primarily observed.

12. RELIANCE BIOPHARMACEUTICALS: Reliance Biopharmaceuticals is providing world-class therapies and recombinant biopharmaceuticals for the treatment of both acute and chronic diseases in European market. This requires focused efforts at keeping large amount of cash to grow their market share. RELIANCE OILS & GAS: Krishna-Godavari (KG) D-6 block is amongst the five largest deepwater gas projects globally. It was the largest discovery of natural gas in world in financial year 2002-2003. Gas production is expected to transform India’s energy landscape having low growth rate and is expected to double market share the current level of indigenous gas production.

13. Justification: (DOGS) PETROCHEMICALS: Revenue for the petrochemicals segment for the year decreased marginally from Rs 53,000 crore to Rs. 52,767 crore (US$ 10.4 billion). According to recession period their low market share in a highly low growth market.