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F&B / QSR Business




02-12-2012        F&B / QSR by Nihit Gandhi
F&B / QSR Business
•   Key Elements QSR Business
•   Operational Elements in QSR and F&B
•   Marketing Elements in QSR and F&B
•   In store Visibility /Structure
•   POP / Till Stratergy
•   How to improve Operations
•   How to go about Marketing

02-12-2012          F&B / QSR by Nihit Gandhi
Key Elements QSR Business
                                      Good
                                     Ambiance



                 Customer                                     Quick
                Satisfaction                                 Service
                                     Taste/Food




                       Cleanliness
                                                    Soft Skills
                        /Hygiene




02-12-2012                     F&B / QSR by Nihit Gandhi
Food/ Taste




02-12-2012     F&B / QSR by Nihit Gandhi
A Good Ambiance




02-12-2012      F&B / QSR by Nihit Gandhi
Quick Service




02-12-2012     F&B / QSR by Nihit Gandhi
Soft Skills of Sales Staff




02-12-2012           F&B / QSR by Nihit Gandhi
Cleanliness/ Hygiene




02-12-2012         F&B / QSR by Nihit Gandhi
Operational Aspects in QSR and F&B
                                                       Team
                                                    Management


                                                                      Raw Material
                         P&L efficiency
                                                                      Management




                                                  Operation
             Reporting                                                          Training/Briefing




                          Hygiene                                      Customer
                         Management                                    Handling



                                                      Food Cost
                                                     Management



02-12-2012                                F&B / QSR by Nihit Gandhi
Marketing Aspects in QSR and F&B
                                                        Promotion/
                                                        Campaigns


                             New Customer                                    Direct
                               addition                                 /ATL/BTL/Digital




              Penetration                                                                   Visibility &
                Matrix                                                                       Branding



                                                    Marketing


                                                                                             Product
             CRM & Loyalty
                                                                                           Development




                                                                          Food Cost
                               Precision
                                                                         Management


                                                        Research &
                                                         Insights



02-12-2012                                  F&B / QSR by Nihit Gandhi
In Store Design/Visibility/ Strategy




02-12-2012          F&B / QSR by Nihit Gandhi
In Store POP/ Till




02-12-2012       F&B / QSR by Nihit Gandhi
To know more about QSR contact
            Nihit Gandhi




02-12-2012    F&B / QSR by Nihit Gandhi

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QSR Marketing & Operations

  • 1. F&B / QSR Business 02-12-2012 F&B / QSR by Nihit Gandhi
  • 2. F&B / QSR Business • Key Elements QSR Business • Operational Elements in QSR and F&B • Marketing Elements in QSR and F&B • In store Visibility /Structure • POP / Till Stratergy • How to improve Operations • How to go about Marketing 02-12-2012 F&B / QSR by Nihit Gandhi
  • 3. Key Elements QSR Business Good Ambiance Customer Quick Satisfaction Service Taste/Food Cleanliness Soft Skills /Hygiene 02-12-2012 F&B / QSR by Nihit Gandhi
  • 4. Food/ Taste 02-12-2012 F&B / QSR by Nihit Gandhi
  • 5. A Good Ambiance 02-12-2012 F&B / QSR by Nihit Gandhi
  • 6. Quick Service 02-12-2012 F&B / QSR by Nihit Gandhi
  • 7. Soft Skills of Sales Staff 02-12-2012 F&B / QSR by Nihit Gandhi
  • 8. Cleanliness/ Hygiene 02-12-2012 F&B / QSR by Nihit Gandhi
  • 9. Operational Aspects in QSR and F&B Team Management Raw Material P&L efficiency Management Operation Reporting Training/Briefing Hygiene Customer Management Handling Food Cost Management 02-12-2012 F&B / QSR by Nihit Gandhi
  • 10. Marketing Aspects in QSR and F&B Promotion/ Campaigns New Customer Direct addition /ATL/BTL/Digital Penetration Visibility & Matrix Branding Marketing Product CRM & Loyalty Development Food Cost Precision Management Research & Insights 02-12-2012 F&B / QSR by Nihit Gandhi
  • 11. In Store Design/Visibility/ Strategy 02-12-2012 F&B / QSR by Nihit Gandhi
  • 12. In Store POP/ Till 02-12-2012 F&B / QSR by Nihit Gandhi
  • 13. To know more about QSR contact Nihit Gandhi 02-12-2012 F&B / QSR by Nihit Gandhi