Social innovation to reduce the carbon footprint of the people through an online application and Monitoring and Evaluation system of the innovation.

1. S

2. INTRODUCTION
carbon footprint
carbon dioxide (CO2)
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3. RATIONALE
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4. PROBLEM STATEMENT
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5. SOCIAL INNOVATION
• Carbon Emission Tracking:
Social Media Interaction:
• To connect people with existing Small Green Businesses
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6. THEORY OF CHANGE
25/09/2020

7. PLAN OF ACTION
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8. RESULT FRAMEWORK
GOAL
To motivate people to reduce their carbon footprint by 2022
SO3: To promote green businesesses and
consumption of green products.
IR1.1: Celebrity Endoresment
SO1: To promote the use of the
application Track Your Footprint
SO2: To aware people about the ways to
reduce their carbon emission.
SUB IR: Webinars to educate/inform about
carbon emission generated by the people and its
impact on environment.
SUB IR: Through advertising app will be
promoted on mass media platforms like
magzine, newspaper and television.
SUB IR: Celebrities will be contacted
through professional marketing companies.
IR1.2: Social Media Campaign
SUB IR: Campaign will be launched on
Instagram & Twitter handles regarding
increasing carbon emission and to promote
app.
SUB IR: Short films, statistics and quizes will
be posted on these handles to draw audiences's
attention towards the application.
IR2.1: Webinars and Training workshops
IR 2.2: App Tracking System
SUB IR: Training sessions on practices to reduce
the carbon emission and sustainable pratices.
SUB IR: The app tracking system will track
the carbon generated by the person based on
its day to day activities and will suggest ways
to reduce the same.
IR3.1: App will have the directory that
will connect people to various green
businesses
IR 3.2: App will allow users to buy green
products from various green businesses.
SUB IR: The users will receive coins from the app
when buying a green product. These coins can be
used as currency to buy products from the app.

10. THANK YOU