A campaign on menstrual hygiene management of adolescent girls living in the rural areas of Delhi.

1. A C a m p a i g n o n M e n s t r u a l H y g i e n e

2. CONTENTS
1
T i t l e
2
T i t l e
4
T i t l e
1
2
3
4
5
RATIONALE
COMMUNICATION
STRATEGY
STRATEGIES ADOPTED
PLANNED ACTIVITIES
MEDIA USED
6
7
SOCIO ECOLOGICAL MODEL
8 EXPECTED OUTCOMES
6
SOCIO ECOLOGICAL MODEL
MODIFICATION IN BEHAVIOUR
REQUIRED

3. Menstrual hygiene rights are human rights, as the universal declaration of
human rights states in its preamble that all human beings should be
recognized for their inherent dignity. Without good menstrual hygiene
management practices this is impossible for girls.
Menstrual hygiene rights are connected to the right to non-discrimination,
to health and healthy environment, education and work. The right to
health is also at risk, as women using unclean cloths without the ability to
wash are at greater risk of developing infections.

4. As much as 82 of percent women in India still do not know what a sanitary
napkin is or what it is used for.
Only 18% women know how to use a sanitary napkin.
Women wear a sanitary napkin for 12-14 hours a day, making them prone to
bacterial infection.
A single woman can generate up to 125 kilograms of non-biodegradable
waste during her menstrual years.

5. Social Mobilization-
Community mobilization increases the capacity of a community to address its
own needs while generating local solutions to problems. Here it will help the
campaign by mobilizing girls and their care givers to deal with the issue.
Social media
Social media can influence adolescents and youth and reach out to larger
audiences. It can promote behavior change .

6. Interpersonal Communication :
It is the tailored exchange or sharing of information, thoughts, ideas and
feelings between two or more people to address behavioral determinants of
health. It is influenced by attitudes, values, social norms and the individuals’
immediate environment.
Above are the reasons that it is one of the most important approach of the
campaign, because it will increase comfort level and dialogue exchange
regarding menstrual hygiene management between girls and caregivers.
Caregivers will be able to sympathize with their girls.

7. Social learning theory is a theory of learning process and social
behavior which proposes that new behaviors can be acquired by observing and
imitating others.
Individuals that are observed are called models. In society, children are
surrounded by many influential models, such as parents within the family,
characters on children’s TV, friends within their peer group and teachers at
school. These models provide examples of behavior to observe and imitate.

8. Prime focus of this campaign is to change the behavior of girls regarding
Menstrual Hygiene practices by guiding them and as well as their caregivers
becasuse childrens observe their models and imitate their actions.
A survey will be conduted to identify the girls who use sanitary pads, then
these girls will be presented as role models to the adolescent girls. These girls
will have one to one conversation with the adolescent girls to mativate them to
use sanitary pads and change their behaviour regarding he same.

10. Training of ASHA on
menstrual hygiene

11. Title: Mahavaari Ki Jaankari Badlegi Duniya Saari
Topic: Menstrual Hygiene
Target Group: Adolescent girls age between 9-18 years belonging to rural
areas, and their caregivers.

12. Target
group
Adolescent
girls
(primary target
group)
Caregivers
(mothers and
fathers )
Secondary target
group
Rationale
Information will be provide to the girls about
the importance of usage of sanitary napkin
then they can in turn spread this amongst
their peer groups in the family.
The caregivers of the adolescent girls will
also learn about the safe menstrual practices
through the campaign. According to social
learning theory, girls will follow and imitate
what their parents practice, hence targeting
the change in behavior through the usage of
sanitary napkins on parents will bring
influence and practice of girls.

13. -To increase awareness among adolescent girls on menstrual hygiene,
and empower girls for greater socialization.
-To increase use of sanitary napkin by adolescent girls in rural areas and
ensure safe disposal of sanitary napkins.
The goal of this campaign is to increase the awareness about adoption
of safe Menstrual Hygiene Management practices among 9-16 years old
girls.

14. Awareness: ASHA workers will provide knoweledge about Menstrual
Hygiene to adolescent girls through monthly meetings.
- Peer educators (Saheli) will be selected from the trained adolescent girls on
the basis of their performance in previous sessions.
- Demonstration will provide of how to use and dispose sanitary napkins
through animated video and comic in order to.
Affordability, Accessibility and Availability: Low cost and high quality
sanitary napkins will be provided to the adolescent girls in association with
the ASHA workers under the Menstral Hygiene scheme .

15. • Under the MENSTRUAL HYGIENE SCHEME(MHS) girls will be
motivated to use sanitary napkins in their periods, a pack of six sanitary
napkins called “Freedays” are provided to rural adolescent girls for Rs. 6.
• The ASHA workers distributes the sanitary napkins to the girls in the
community and they will convene monthly meetings at the Aanganwadi
Centres or other such platforms for adolescent girls to focus on issue of
menstrual hygiene management.

16. Target group Intervention Rationale Expected outcomes
Adolescent girls A)Tik tok videos
B) Animated videos
Tiktok videos will be shared with the adolescent girls.
Tiktok is a fun entertainment method in which we can teach
about the various menstrual hygiene practices to the
community people because mostly adolescent girls uses the
social media and this tiktok can be use in an effective way to
teach the girls about menstruation.
Safar is an animated movie which we are using to educate
adolescent girls about mensuration and hygiene practices
they should maintain after menarche in a fun and creative
way.
This movie explains about menstruation, it’s importance,
how to use a sanitary napkins and why you should never feel
ashamed about periods.
Girls will develop an
understanding about
Menstrual Hygiene
and will be able to
perform different
practices associated
with it.
Adolescent girls will
learn about the do’s
and dont's of
menstrual hygiene
management.

17. Target group Intervention Rationale Expected outcomes
Caregivers PSA PSA is a method to educate caregivers about the
importance of using sanitary napkins over other
alternatives and make them aware of the scheme to
access low cost high quality sanitary napkins
Caregivers and the
community will become
aware of the importance of
usage of sanitary napkins over
other alternatives and will get
to know about the scheme to
access low cost sanitary
napkins
Adolescent girls
and care givers
Monthly meetings
A) Comic
B)Demonstration
A comic is designed to sensitize girls regarding
sanitary pad and steps to use it, in a form of story.
Also, this comic will be distributed to the girls as
take away, so that they could remember the steps.
Demonstration will be given to girls on how to use a
sanitary napkin and its disposal in an environmental
friendly way.
Caregivers too will become
more sensitive about the issue
and they will be able to
provide right positive
information to their girls
about the same.
Girls will be able to use
sanitary napkins and will learn
to dispose them in
environmental friendly
manner.