Swath bharat Abhiyan

1. N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Business Communication
A Presentation on Building Community Level Action for
Swachh Bharat Abhiyan
MMM – Semester I
Prepared under the guidance of Dr. Minaxi Upadhyay, by:-
Dipti Mhatre (112)
Midhunraj Panicker (115)
Rahul M. Rajpopat (118)
Bhavishya Bhatt (130)

2. SBA campaign was officially launched on 2 October 2014
at Rajghat, New Delhi, by Prime Minister Narendra Modi.

3. Swachh Bharat Abhiyan: (2014-2019)
Ever since our Government has come into power, its main
priority has been to make India clean, and for the same
objective the government has launched a scheme by
the name of “Swachh Bharat Abhiyan (SBA)”
#SHUKRIYA

4. The Campaign
• The Abhiyan was launched by our PM Mr. Narendra Modi on 2nd of October,
2014 at Rajghat, New Delhi with the aim to make India clean.
• Aim is to provide sanitation facilities to every family, including toilets, solid and
liquid waste disposal systems, village cleanliness and safe and adequate
drinking water supply by 2nd October, 2019.
#SHUKRIYA

5. Year 1986 - Central Rural Sanitation Programme was introduced, which
had minimal community participation. The main goal was to eradicate the
practice of open defecation by 2017.
1st April 1999 - Government of India restructured the Central Rural
Sanitation Programme and launched the “Total Sanitation Campaign (TSC)”
1st April 2012 - Renamed TSC to “Nirmal Bharat Abhiyan (NBA)”
2nd Oct. 2014 - Mr. Narendra Modi launched the Swachh Bharat Abhiyan
(SBA), which aims to eradicate open defecation by 2019, thus restructuring
the NBA.SBA is a national campaign, covering 4,041 statutory cities and
towns.
Background
#SHUKRIYA

6. Objectives of SBA
• To eradicate the system of open defecation.
• To implement proper waste management through the scientific processes,
hygienic disposal, reuse and recycling.
• To bring behavioral changes among Indian people regarding maintenance of
personal hygiene.
• To bring private-sector participation to develop sanitary facilities all through
out India.
#SHUKRIYA
• To make India a clean and green India.
• To improve the quality of life of people in rural areas.
• To bring the dream of Bapu to really come true.

7. Individual’s involvement in SBA
campaign
Swachh Bharat Abhiyan was started to make our country clean by involving
the citizens. It was clearly declared by our PM that anyone can actively participate
in the campaign at anytime, by:-
• Waste Segregation.
• Reduce – Reuse – Recycle.
• Don't indulge in Littering, and don't tolerate it in others. Speak up whenever you
can, and stop others.
• Not frowning upon paying your Swachh Bharat Cess and Penalties.
#SHUKRIYA

8. Corporate India’s involvement in SBA
campaign
• At the PM’s invitation, the India Incorporation had come forward and joined him
in this mission. What is encouraging is that Indian companies did not even wait for
the campaign to fall under the mandatory CSR policy.
• CSR schemes have become a statutory requirement for all the corporate offices as
per The Companies Act, 2013.
• These schemes are a mechanism through which the Companies invest in activities
beneficial to society as a whole.
• Both public and privately-held Indian companies had extended their full support
to this cause, even before it was formally brought under CSR.
#SHUKRIYA

9. Penalties
#SHUKRIYA
• The Maharashtra government approved an anti-spitting law. If you now
decide to spit on the streets, you will be fined Rs. 1,000 and will have to spend
a day performing community service at a public office or a government office.
• However, this is for first-time offenders, and the punishment and fine is
higher for repeat offenders. For a second-time offender, the fine will be Rs.
3,000 plus three-day community service, and for repeat offenders the fine will
be Rs 5,000 plus five-day community service.
• Littering, throwing waste in the open, dumping electronic waste, defacement
of public places it will have monetary penalties much like the penalties which
come under the category of ‘Making Atmosphere Noxious to Health’, the
section 278 of Indian Criminal law.

10. Questionnaire
#SHUKRIYA
We as a group grabbed this opportunity to conduct a small
diversified survey, where we asked the citizens some basic
questions relating to SBA
• What is the full form of SBM ?
• What is the logo of Swachh Bharat Mission ?
• Who is the inspiration behind the concept of SBM ?
• What is the tag-line of SBA ?
• Swachh Bharat Run in New Delhi was organized at ?
• How many times have they contributed ?

11. Survey Results
#SHUKRIYA
• People know what Swachh Bharat Abhiyan is.
• People know what the logo of SBA is.
• People know what the tag-line of SBA is.
• People know who inspired the concept of SBA.
• People are also contributing to the mission at personal levels, but not all of
them.
Awareness amongst the citizens is high. However, the mission is not only
to make the people aware of the concept, but also to convert this
awareness into action.

12. #SHUKRIYA
When was the last time you did something big or small to appreciate the selfless
contribution of the people who help us keep India clean ?
When was the last time you smiled back at kaka for helping you and your society
clean ?
Well, as they say it’s never too late! Here’s your chance to create a BIG difference with
a SMALL #Shukriya
Say it because they deserve it…
Observations

13. #SHUKRIYA
What is #SHUKRIYA ?
• #Shukriya is a campaign we used to express gratitude at a community level
towards the little things and people who help us keep our county clean.
• Gratitude being the greatest gift, will always motivate people to get going.
• This campaign is to appreciate and know the kind of hard work they do and
to take measures to not keep India dirty.

14. #SHUKRIYA
Conclusion
“Cleanliness is Next to Godliness”
We can surely say that Swachh Bharat will really bring Godliness
all over our country in coming years, only if we follow it in an
effective manner.
If you don’t throw banana peel in your house so why throw it on
streets. Appreciate the sweepers efforts just like you appreciate
your mom’s.
If our moms are the heroes of our house, they are the unsung
heroes of our country. So stop blaming and start taking
initiatives.

15. #SHUKRIYA
References
• www.swachhbharat.mygov.in
• www.indiacelebrating.com
• www.youngindians.net
• www.pmindia.gov.in
• www.quora.com