This document discusses search engine optimization (SEO) strategies and findings from analyzing search traffic data. It shows that the top keyword alone brings less than 30% of total traffic for most pages and emphasizes ranking for long-tail keywords beyond just the top keyword. Analyzing keyword search volumes and rankings can help identify opportunities to outperform the #1 result through optimizing for related topics and keywords.

3. We walk
our talk ;)
~60% YoY ARR growth
~15x search traffic
growth in 4 years

7. Traffic to #1
701
10,351

8. Traffic to #1
701
10,351

14. Average #1 page ranks
in Google for ~1,000*
other keywords
https://ahrefs.com/blog/also-rank-for-study/
*based on Ahrefs' study
of ~3 Million search queries

15. Traffic to #1Keywords of #1
701
10,351
169
2,385

16. The search
demand curve

18. How much traffic can you get
from the "Top Keyword" alone?
Photo by Matt Artz on Unsplash

19. In 48.7% of pages*
the "Top Keyword" brings
<30% of total search traffic
Gyarados*based on a sample of 11,694 random pages with
>1,000 organic search visits in the US

20. How to apply
this knowledge?
photo by alireza naseri on Unsplash

21. Traffic to #1Keywords of #1
701
10,351
169
2,385
Don't stop here

22. Traffic to #1Keywords of #1
701
10,351
169
2,385
Analyse this!

23. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/

26. 51,818 visits/mo

34. "keyword research tools"
6,457
19,671

35. "what is SEO"
25,686
42,823

36. https://ahrefs.com/blog/ranking-number-one-is-overrated/

37. How to
outperform #1?
Photo by Jon Tyson on Unsplash

38. Broad
topic
+
more
links!
https://ahrefs.com/blog/search-traffic-study/
(~920 Million web pages studied)

39. The secret to ranking #1:

44. What nailing
search intent
looks like: