The document discusses findings from studies on pages that receive search traffic without links. It notes that it is possible for a page to get search traffic with zero backlinks if there is little competition for that keyword. The study also found that over 77% of domains had less than 30% of their links added after the page was published, meaning that links appearing with the page are more common than links added later.

11. ~1 Billion
pages
We studied
Photo by Aaron Burden on Unsplash

17. Are there pages in our database
that get search traffic with 0 links?
Photo by Matthew Henry on Unsplash

21. It IS possible to get search traffic
to a page that has 0 backlinks.
Photo by Mael BALLAND on Unsplash

22. It IS possible to get search traffic
to a page that has 0 backlinks.
But only if there's a
lack of competition for
that keyword.
Photo by Mael BALLAND on Unsplash

34. Photo by Taylor Vick on Unsplash

40. Photo by DXL on Unsplash

46. 77.6% of domains in our
sample size had less
than 30% of their links
as “added links.”
Photo by Mael BALLAND on Unsplash

47. 77.6% of domains in our
sample size had less
than 30% of their links
as “added links.”In other words...
Links that appear together with
the linking page are vastly
more common than links that
are added after the page went
live. Photo by Mael BALLAND on Unsplash

75. https://ahrefs.com/blog/search-traffic-study/
https://ahrefs.com/blog/backlink-growth-study/
https://ahrefs.com/blog/reciprocal-links/