Top 10 Trends in Web Marketing & Web Design

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The online landscape is continuing to evolve for both marketing professionals and graphic designers. The Karcher Group reviews the top 10 changes to web marketing and web design for 2013 and beyond. Originally presented by Jon Dulac and Andrew Husted on March 14 as part of the 2013 Breakfast Bootcamp series.

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Top 10 Trends in Web Marketing & Web Design

  1. 1. THEKARCHERGROUP+ WEB MARKETING & WEB DESIGN
  2. 2. WELCOME!• Jon Dulac – Web Marketing Strategist• Andrew Husted – Development Team Lead• tkg.com/breakfast-bootcamp-2013
  3. 3. WEBMARKETING:1. Facebook Graph Search2. Multiple Listings for One Website3. Top Search Engines4. U.S. Search Volume Trends5. Link Building
  4. 4. 1.FacebookGraph Search
  5. 5. + WHAT IS IT? • Searching Facebook pages • People • Businesses • Places • Not websites
  6. 6. + WHAT IS IT? • Multiple layers of searching • Geographic • Gender • Relationship status
  7. 7. + CHALLENGES• Personal privacy settings limit reach• Users need to „Like” more
  8. 8. + HOW TO BE SUCCESSFUL• Make a Facebook page• Get brand advocates to “Like”• Develop ongoing “Like” campaigns• Facebook advertising• Integrate Facebook beyond the F logo
  9. 9. + WHEN?• Rolling out over 2013• Join the wait list • Type a word into the current search • Click “Get New Graph Search”
  10. 10. 2.Multiple Listingsfor One Website
  11. 11. + WHAT CHANGED?• Multiple listings from same domain• Started October 2012• Example: Eramet Marietta
  12. 12. + YOUTUBE• Multiple Videos
  13. 13. + PINTEREST• Followers• Following• Specific boards
  14. 14. + LINKEDIN• Main business page• Specific business product pages
  15. 15. + YELLOWPAGES• Multiple business locations
  16. 16. 3.TopSearch Engines
  17. 17. + U.S. Search Engines• comScore provides monthly reports• U.S. based searches• Google, Bing, Yahoo, Ask, AOL
  18. 18. + RESULTS• Google has 67% of the market • Showing annual growth• Bing has 17% • Recovered from a 2011-2012 drop• Yahoo has 12% • Three year low
  19. 19. + WHAT DOES IT MEAN?• Google is still the top dog• Bing is steady but isn‟t a force yet • Bing is powering Facebook• If Yahoo fades, it‟s Google Vs. Bing
  20. 20. 4.U.S. SearchVolume Trends
  21. 21. + January comScore Data• Google, Bing, Yahoo, Ask, AOL• 2011: 16.950 billion searches• 2012: 17.804 billion searches• 2013: 19.484 billion searches• Nearly 15% growth over 2 year period
  22. 22. + WHAT DOES IT MEAN?• People are searching more• Integrate offline marketing• Web marketing for every organization• Shift offline budgets to online
  23. 23. 5.LinkBuilding
  24. 24. + INBOUND LINKS• Help determine authority• Similar to “Likes” on Facebook
  25. 25. + BAD LINKS• Dun & Bradstreet • Soliciting paid links• JC Penny • Buying and trading links
  26. 26. + MORE BAD LINKS• Forbes • Selling links• Overstock.com • Offered colleges discounts for links• SearchEngineLand.com Infographic
  27. 27. + WATCH OUT!• Excessive link acquisition at one time• Global inbound links rather than text• Links from same PR rating sites• Links with the same anchor text• “25 quality links guaranteed” = red flag
  28. 28. + WHAT TO DO• Produce great content• Promote content through social media• Promote through your own site• Identify strategic industry partners
  29. 29. WEBDESIGN:1. Single Page Design2. Infinite Scrolling3. Large Photo Backgrounds4. Swiss Style5. Responsive Design
  30. 30. 1.SinglePage Design
  31. 31. + WHAT IS IT? • Entire website on a single page • Completely vertical layout • Navigation jumps to different areas of the same page
  32. 32. + WHY BOTHER?• Mobile device friendly• Never requires visitors to click a link toget more information on the topic• Scrolling is easy!• Let‟s see it! Font Awesome
  33. 33. 2.Infinite ∞Scrolling
  34. 34. + WHAT IS IT? • A results listing without paging • Uses AJAX technology to find and display the next set of results before you get to the bottom
  35. 35. + WHY BOTHER?• No need to click to the next page• No page loading• Scrolling is easy!• Let‟s see it! Google
  36. 36. 3.LargeBackground Images
  37. 37. + WHAT IS IT? • A hero image large enough to fill an entire webpage • Yep, an entire page
  38. 38. + WHY BOTHER?• Attention grabbing marketing• Sets an engaging tone for the rest ofthe website• Let‟s see it! Patagonia• And again - JayBirdGear
  39. 39. 4.SwissStyle Design
  40. 40. + WHAT IS IT? • AKA International Typographic Style • Developed in the 1950‟s • Emphasis on cleanliness, readability, objectivity • Includes things such as grids, asymmetry, sans-serif fonts, large photographic images, whitespace • Uses Typography as a design element
  41. 41. + WHY BOTHER?• Optimal readability• Display lots of information withoutbeing distracting• Plays well with responsive design• Great for business sites• Let‟s see it! Microsoft• And again - GE
  42. 42. 5.ResponsiveDesign
  43. 43. + WHAT IS IT? • A website optimized for ANY device • Dynamically scales down and reorients features and content based on device dimensions • Uses cutting-edge markup technology
  44. 44. + WHY BOTHER?• Future-proof• Eliminates the need to upkeep separatedesktop and mobile sites• SEO – no duplicate content or separate pageURLs between devices• Consistent user experience between devices• Let‟s see it! Microsoft• And again - GE
  45. 45. Questions?• Learn more at our blog - TKgenius.com

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