Google’s Changes, Facebook Obits,   And Smartphone Shoppers        By: Michael Turkiewicz         President, FuneralNet
Web Presence  In the Crystal Ball:    Online Persona      How others view you.    Web Saturation      Are you everywhere
Presentation Goals   Understanding Google   How to Use Facebook   Building a Mobile Site
Understanding Google   Search King      Desktop      Mobile   42% of visitors
Understanding Google   Why Google is Important    Families first impression is through the website.                       ...
Google Panda Update   Major Changes     February 2011
Google Search   Past - Paid, Organic, Others   Present - Paid, Local, Organic   Future - Paid, Local, Social, Organic, etc.?
Google Search  • Old Result       Directories       Smart Companies       Everyone Else
Google Search Results
Google Search  • New Search Results    • Local Companies    • Smart Companies    • Everyone Else
Google Places  • Free tool – google.com/places     •   Pictures     •   Videos     •   Hours     •   Payment Types     •  ...
Google Places Link
Google Places
Google Reviews  • Customer Feedback    • Various Websites
Google Reviews
Get Reviews  • Ask through    • Website    • Surveys    • Personal Requests
Negative Reviews  • Respond to Negative Reviews     • Thank reviewer     • Respond to issue directly and honestly.     • C...
Google Summary • Use Free Tools    • Places    • Reviews    • Organic • Use Paid Ads - if necessary
Google Questions?  • Let’s tackle some questions.
Facebook Reach  • Over 800 million global users     • 1.7 million users die annually  • Over 150 million US users     • 51...
Why Facebook? •   Public •   Links •   Updates •   Control •   News •   Free Sour: Dave Rigotti - November 12,2007
Facebook Fan Page
Facebook Strategy  • Community Interaction  • Relationship Building  • Brand Awareness
Share on Facebook  •   Community Events  •   Company News  •   Inspirational Quotes  •   New Products/Services  •   Video ...
Facebook Contest
Facebook Sharing  •   Pose questions  •   Post pictures  •   Upload videos  •   Share links
Facebook Question
Facebook Photo Album
Facebook Obituaries  • Do post     • Community Leaders     • Human Interest Stories  • Do not post     • All obituaries on...
Facebook Obituaries
Facebook Results  • Track    • Fans    • Engagement       • Likes, Comments, etc.    • Website Links
Facebook Summary • Relationship Building • Community Service • Friendship Building
Facebook Questions?  • Let’s tackle some questions.
Mobile Websites  • Smartphones sold in 2011     • 488 million smartphones     • 415 million PCs  • 412% mobile website tra...
Smartphone History  •   IBM Simon 1992  •   Smartphone with camera 2000  •   BlackBerry with e-mail 2002  •   First iPhone...
Other Devices  •   Netbooks launched 2007  •   iPads introduced 2010  •   Kindle Fire launched 2011  •   Other Android tab...
Smartphone Market Share
Mobile Site Strategy  • Concise Information  • Functional Items  • Obituaries
Concise Information  • About Us  • Service Options  • What to Do When Death Occurs
Functional Items  • Location Maps  • Contact Form  • Phone Number
Mobile Site Obituaries  •   Main Attractant  •   Service Times  •   Locations  •   Guestbook
Include on Mobile Site  • Branding     • Logo     • Images     • Colors  • Clear Navigation     • Touch Screens     • Spac...
Exclude on Mobile Site  • Flash Technology  • Same site content  • Small Buttons
Mobile Site Example     HoranCares.com
Mobile Site Summary  • Simplify  • Concise Information  • Target iPhone and Android Phones
Mobile Site Questions  • Let’s tackle some questions.
Presentation Summary  • Google     • Use Free Tools     • Paid Ads – if necessary  • Facebook     • Use Free Tool     • En...
Presentation Goals  • In the Crystal Ball:     • Online Persona        • How will you be viewed?     • Web Saturation     ...
Follow-Through  • Presentation available at:     FuneralNet.com/pfda_winter_conf_2012  • Questions, sources, explanations:...
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FuneralNet Presentation

  1. 1. Google’s Changes, Facebook Obits, And Smartphone Shoppers By: Michael Turkiewicz President, FuneralNet
  2. 2. Web Presence In the Crystal Ball: Online Persona How others view you. Web Saturation Are you everywhere
  3. 3. Presentation Goals Understanding Google How to Use Facebook Building a Mobile Site
  4. 4. Understanding Google Search King Desktop Mobile 42% of visitors
  5. 5. Understanding Google Why Google is Important Families first impression is through the website. -Alan Creedy
  6. 6. Google Panda Update Major Changes February 2011
  7. 7. Google Search Past - Paid, Organic, Others Present - Paid, Local, Organic Future - Paid, Local, Social, Organic, etc.?
  8. 8. Google Search • Old Result Directories Smart Companies Everyone Else
  9. 9. Google Search Results
  10. 10. Google Search • New Search Results • Local Companies • Smart Companies • Everyone Else
  11. 11. Google Places • Free tool – google.com/places • Pictures • Videos • Hours • Payment Types • Reviews
  12. 12. Google Places Link
  13. 13. Google Places
  14. 14. Google Reviews • Customer Feedback • Various Websites
  15. 15. Google Reviews
  16. 16. Get Reviews • Ask through • Website • Surveys • Personal Requests
  17. 17. Negative Reviews • Respond to Negative Reviews • Thank reviewer • Respond to issue directly and honestly. • Close Positively, offering to personally work with reviewer in future. • Go to work on Issue!
  18. 18. Google Summary • Use Free Tools • Places • Reviews • Organic • Use Paid Ads - if necessary
  19. 19. Google Questions? • Let’s tackle some questions.
  20. 20. Facebook Reach • Over 800 million global users • 1.7 million users die annually • Over 150 million US users • 51% of 50-64 year olds • More time on Facebook • 3 times more than Google
  21. 21. Why Facebook? • Public • Links • Updates • Control • News • Free Sour: Dave Rigotti - November 12,2007
  22. 22. Facebook Fan Page
  23. 23. Facebook Strategy • Community Interaction • Relationship Building • Brand Awareness
  24. 24. Share on Facebook • Community Events • Company News • Inspirational Quotes • New Products/Services • Video Tributes/Service Broadcasts
  25. 25. Facebook Contest
  26. 26. Facebook Sharing • Pose questions • Post pictures • Upload videos • Share links
  27. 27. Facebook Question
  28. 28. Facebook Photo Album
  29. 29. Facebook Obituaries • Do post • Community Leaders • Human Interest Stories • Do not post • All obituaries on wall • Full obituary
  30. 30. Facebook Obituaries
  31. 31. Facebook Results • Track • Fans • Engagement • Likes, Comments, etc. • Website Links
  32. 32. Facebook Summary • Relationship Building • Community Service • Friendship Building
  33. 33. Facebook Questions? • Let’s tackle some questions.
  34. 34. Mobile Websites • Smartphones sold in 2011 • 488 million smartphones • 415 million PCs • 412% mobile website traffic growth in 2011
  35. 35. Smartphone History • IBM Simon 1992 • Smartphone with camera 2000 • BlackBerry with e-mail 2002 • First iPhone 2007 • First Android phone 2008
  36. 36. Other Devices • Netbooks launched 2007 • iPads introduced 2010 • Kindle Fire launched 2011 • Other Android tablets
  37. 37. Smartphone Market Share
  38. 38. Mobile Site Strategy • Concise Information • Functional Items • Obituaries
  39. 39. Concise Information • About Us • Service Options • What to Do When Death Occurs
  40. 40. Functional Items • Location Maps • Contact Form • Phone Number
  41. 41. Mobile Site Obituaries • Main Attractant • Service Times • Locations • Guestbook
  42. 42. Include on Mobile Site • Branding • Logo • Images • Colors • Clear Navigation • Touch Screens • Spacing
  43. 43. Exclude on Mobile Site • Flash Technology • Same site content • Small Buttons
  44. 44. Mobile Site Example HoranCares.com
  45. 45. Mobile Site Summary • Simplify • Concise Information • Target iPhone and Android Phones
  46. 46. Mobile Site Questions • Let’s tackle some questions.
  47. 47. Presentation Summary • Google • Use Free Tools • Paid Ads – if necessary • Facebook • Use Free Tool • Engage Fans • Mobile Site • Start Today
  48. 48. Presentation Goals • In the Crystal Ball: • Online Persona • How will you be viewed? • Web Saturation • Are you everywhere?
  49. 49. Follow-Through • Presentation available at: FuneralNet.com/pfda_winter_conf_2012 • Questions, sources, explanations: • 800-721-8166 • turk@funeralnet.com

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