The document outlines Google's evolution from 1999 to 2012, highlighting its search engine's user-friendly interface and algorithm advancements that keep it ahead of competitors like Yahoo and Facebook. It discusses the introduction of personalized search results, Google+, and the integration of social networking with search to enhance user experience and targeted advertising. Ultimately, Google's goal is to create a unified and intuitive digital environment that fosters meaningful interactions and relationships online.

1. A teenager – with ambition and vision

2. 60 Secs Synopsis on Google
1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012

3. 60 Secs Synopsis on Google
1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012
Google launches its Search
Engine with its super clean
interface in contrast to the
home page of
Yahoo, MSN, AOL etc. It’s
algorithm, based on content
& links returns results
relevant to users’ search
queries. It runs ahead of the
pack in terms of market
share and value added
product offerings.

4. 60 Secs Synopsis on Google
1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012
Google launches its Search Google competition changes
Engine with its super clean from fellow search engines
interface in contrast to the as Facebook, LinkedIn and
home page of Yahoo, MSN, Twitter appear. Google still
AOL etc. It’s algorithm, maintains its market share
based on content & links as a search engine and
returns results relevant to advertising spend whilst
users’ search queries. It continuing to expand its
runs ahead of the pack in product offerings. 2005, the
terms of market share and first personalised search
value added product results appear. By
offerings. 2007, personalised results
are standard, presenting
information in a new way to
its users.

5. 60 Secs Synopsis on Google
1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012
Google launches its Search Google competition changes The search results change
Engine with its super clean from fellow search engines altogether with the
interface in contrast to the as Facebook, LinkedIn and introduction of Universal
home page of Yahoo, MSN, Twitter appear. Google still Results in July 09, followed
AOL etc. It’s algorithm, maintains its market share by social results in Oct 09
based on content & links as a search engine and and by Dec 09 you are
returns results relevant to advertising spend whilst opted-in to personalised
users’ search queries. It continuing to expand its results by default. In
runs ahead of the pack in product offerings. 2005, the 2010, speed played its role
terms of market share and first personalised search with Google introducing the
value added product results appear. By Caffeine update, taking more
offerings. 2007, personalised results notice of page load times
are standard, presenting and introducing Google
information in a new way to Instant.
its users.

6. 60 Secs Synopsis on Google
1999 - 2007 2007 - 2009 2009 - 2010 2011 - 2012
Google launches its Search Google competition changes The search results change By 2011, the updates are
Engine with its super clean from fellow search engines altogether with the getting more diverse, with
interface in contrast to the as Facebook, LinkedIn and introduction of Universal content algorithms and
home page of Yahoo, MSN, Twitter appear. Google still Results in July 09, followed Adsense updates affecting
AOL etc. It’s algorithm, maintains its market share by social results in Oct 09 affiliates hardest. Encrypted
based on content & links as a search engine and and by Dec 09 you are search results for users
returns results relevant to advertising spend whilst opted-in to personalised signed into Google & the
users’ search queries. It continuing to expand its results by default. In 2010, appearance of Google+
runs ahead of the pack in product offerings. 2005, the speed played its role with people in the search results.
terms of market share and first personalised search Google introducing the In January 2012, the trend
value added product results appear. By 2007, Caffeine update, taking more for personalisation continues
offerings. personalised results are notice of page load times with the launch of “Search
standard, presenting and introducing Google Plus Your World” offering
information in a new way to Instant. completely personalised
its users. results. Google continues on
its mission for a simple and
unified experience for the
user across social and
searched content with the
Google profile getting more
and more attention.

7. W hy d o t h e y wa nt to go d o w n t h i s ro u te ?
Google wants to find its personas
– when a user searches using 2 or 3
wwords, how does it know exactly
what they want – figuring this
out will keep them ahead of
the game in terms of their
users and advertisers
It doesn’t have the insights of
Facebook or the business connections
of LinkedIn or the mass
updates of Twitter

8. So what is Google’s game plan?
Being a simple and intuitive experience across its products
and services with
and
keeping the information it provides relevant to its users
Google sums up its efforts as – “Making the web a better place”

9. How is it going about it?
Home Photos Profile Circles Games
It underlies all of Google now, from search to chat to
maps to YouTube. It's even on the sacrosanct front
page of Google itself.
But what is it?

10. My Google +Page
It puts people, places and things into Web search in a more meaningful way by creating
a full profile for them, instead of just robotically ranking their Web pages.
It gives the people behind these profiles more control over how they appear in search.
by indexing intentional interactions instead of just hyperlinks, Google hopes to make its
search results more meaningful, useful and targeted, and thus more profitable.

11. Google +
Grouping people into circles is like grouping all your social networks into one place.
You can post private stuff to Friends (i.e. people you'd usually have on Facebook),
public stuff to Followers (i.e. Twitter people) and professional stuff to business folk
(i.e. LinkedIn people). I think that is one of the huge benefit Google+

12. Google +
And there are a few advantages to setting one of these up:
If you connect your website to Google through a Google+ badge or icon, your Google+
activities and page start to appear in the search results
but what does that mean?

13. Google +
.
Can you
See this?
I shared this in business mode and anyone keen to see what/who is behind
this is encouraged to click through to find out – and hopefully connect

14. Google +
Hangouts:
Under each Google + update there are clickable links to comment – hangout
- share
Hangouts look like an amazing way to broadcast in real time. Allowing up to 10
Google+ users to get together online together after installing a simple Voice & Video
plugin on your computer.
For your business, you could have customers join you for a session on your
latest product launch or a “how to” conference call / live chat session.
I read somewhere that the leader in the Hangout will be able to share screens soon,
But sharing it what it is all about – how far can you reach online

15. Google +
The interesting bit is that once you’ve +1d a page or added a business/person to
your circles you can broadcast to them as your company. You can also, by
organising them in circles speak to the right people at the right time with
messages that should be of interest to them.
When a user adds you, you can engage with them as your business not just as
Yourself.
And because Google + content is interrelated with the search results, it brings search
and social together. When you +1 something, it reaches all your Google+ users,
but also everyone who uses Google (100m users / 68% market) that is connected
to them in some way.
Future Example:
You are in Glasgow and fancy an Indian Curry but are not sure which restaurant
to go to. On your mobile, you search for “good Indian restaurant Glasgow” –
the restaurant your connection enjoyed & shared will be mentioned in a
“Mash-Marketing shared this” type link under the restaurant website and the more
connections a business has the more likely it is to show up in the SERPs
because of these type of links in future

16. Google +
Direct Connect
To promote Google+ page further, Google allows you to search +brandname and
automatically add their Google+ pages to your circles -

17. Conclusion
If we rushed to social media fearing that we would be left behind if we didn’t,.
then it probably explains the phenomenal rise of Google+ with its 100m users.
Because of Google’s dominance in the search game, incorporating your
business into the search results in a number of ways is essential and social now
includes a Google profile and business page. It is too big an opportunity to miss.
Google+ allows you to build relationships with users, engage with them in real time
through very targeted messages, use video chat and even forums to break
news and/or get to know people better. It is about getting to know people as well
as engaging with people you already know and being able to keep them apart.
In future, just as we are networking online, we will engage in greater geographic
distances with users we have discovered online – as clients, partners, virtual friends
Weaving Identity and sharing into all their products is Google’s aim and it will
ultimately transform the way we use the internet one step further than the social
platforms have already managed to do.