See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
The document discusses the importance of measuring the customer experience across mobile and multi-channel interactions. It states that the customer experience has become the top strategic priority for most companies. However, current mobile analytics are limited because they only measure individual channels or touchpoints rather than the full multi-device customer journey. The presentation promotes ForeSee's solution for next-generation customer experience analytics that can directly measure outcomes, channels and business impacts of mobile experiences.
This document summarizes a presentation on mobile commerce. Key points include:
- Mobile now influences a significant percentage of retail sales, with smartphones driving $35 billion in online sales and $244 billion in influenced offline sales in 2015.
- As a result, retailers are prioritizing mobile experiences over other initiatives like site redesigns. However, mobile spending remains a modest percentage of overall marketing budgets.
- Shoppers conduct significant mobile research both online and in stores before purchases. They use their phones for tasks like price comparisons, reviews, product info, and coupons.
- While mobile commerce is growing, many shoppers still find the mobile shopping experience limited compared to desktop. Device fragmentation also challenges retailers.
This document discusses how consumer shopping behaviors are converging online and offline as mobile technologies emerge. It outlines how consumers now use their mobile devices to discover products, get opinions from friends, compare prices, create shopping lists, share purchases, and receive coupons. The document also notes that retailers can engage shoppers across the new consumer journey by providing personalized recommendations, incentives, and hands-free payment options using mobile technologies. It encourages retailers to embrace new consumer behaviors and enhance the shopping experience through mobile.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
The document discusses the importance of measuring the customer experience across mobile and multi-channel interactions. It states that the customer experience has become the top strategic priority for most companies. However, current mobile analytics are limited because they only measure individual channels or touchpoints rather than the full multi-device customer journey. The presentation promotes ForeSee's solution for next-generation customer experience analytics that can directly measure outcomes, channels and business impacts of mobile experiences.
This document summarizes a presentation on mobile commerce. Key points include:
- Mobile now influences a significant percentage of retail sales, with smartphones driving $35 billion in online sales and $244 billion in influenced offline sales in 2015.
- As a result, retailers are prioritizing mobile experiences over other initiatives like site redesigns. However, mobile spending remains a modest percentage of overall marketing budgets.
- Shoppers conduct significant mobile research both online and in stores before purchases. They use their phones for tasks like price comparisons, reviews, product info, and coupons.
- While mobile commerce is growing, many shoppers still find the mobile shopping experience limited compared to desktop. Device fragmentation also challenges retailers.
This document discusses how consumer shopping behaviors are converging online and offline as mobile technologies emerge. It outlines how consumers now use their mobile devices to discover products, get opinions from friends, compare prices, create shopping lists, share purchases, and receive coupons. The document also notes that retailers can engage shoppers across the new consumer journey by providing personalized recommendations, incentives, and hands-free payment options using mobile technologies. It encourages retailers to embrace new consumer behaviors and enhance the shopping experience through mobile.
The role of m-Commerce in the new shopper landscapeiModerate
In this study we partnered with uSamp to take a look at the role mobile devices are playing in the new shopping landscape. Our qual-quant study reveals that while consumers are embracing the latest technology as another means to shop for products, companies still need to make improvements to provide better convenience and functionality for them on a mobile device. For marketers, understanding how to create an effortless consumer experience that makes shopping on a mobile device more appealing is just one major key to success. In this report you’ll find this and many other tips to inform and improve your mobile strategy.
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
In our latest 'The Tomorrow Lab Presents' talk, Chris and VJ from Google discussed how changing user behaviours online present new opportunities for businesses.
This survey report from RadiumOne summarizes key findings about mobile usage and shopping behaviors:
- Over half of respondents use their phone 30+ times per day, showing high opportunities for brands to reach consumers.
- Users are most likely to click mobile ads when using familiar apps or games.
- 61% of respondents made a mobile purchase in the last 6 months, and over 70% of those buyers purchased 4+ times.
- Comparison shopping and finding coupons are popular pre-shopping and in-store mobile activities.
- Half of respondents actively interact with and click on mobile ads.
Opus Research REtailer Survey Indoor Location & AnalyticsLudovic Privat
This survey of 66 US retailers found that most retailers are not currently using indoor location analytics, with the majority relying only on door counters. There is high interest among retailers in using these technologies to better understand customer behavior and increase sales. However, a lack of proven ROI and confusion over the technologies is preventing many from adopting indoor analytics. While most retailers are open to allowing brands to market to customers in-store, they want control over messaging and would require compensation. The top benefits cited for indoor analytics included improving advertising impact measurement and optimizing store layout/merchandising.
This document discusses how retailers can embrace "showrooming" and use interactive retail to engage customers in stores. It describes showrooming as customers scoping out items in physical stores but purchasing online. To address this, the document recommends that retailers use in-store technologies like interactive screens and mobile apps to provide information, attract customers, and allow purchasing. This creates better experiences, increases sales by engaging customers and preventing losses, and boosts staff efficiency. Retailers should integrate physical and online presences by bringing the online experience into stores with these interactive technologies.
MOBILE MARKETING DIGITAL 101 TRAINING 5_2_11dodamore
The document discusses mobile marketing strategies and tactics. It outlines various mobile platforms like iOS and Android and how to connect with consumers using SMS campaigns, coupons, ads and mobile applications. The document also discusses developing a mobile strategy including understanding objectives, audiences and touchpoints. It provides examples of smartphone applications from retailers like Walgreens and Meijer.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
This document discusses omnichannel marketing, which creates a seamless customer experience across multiple marketing channels. Omnichannel marketing is an evolution of traditional multichannel marketing by making each channel aware of customer interactions on other channels. The document provides examples of omnichannel strategies from Target, Nordstrom, and Starbucks. It also discusses how omnichannel approaches are better meeting customer expectations and can provide a competitive advantage over companies that are not as integrated across channels.
The document provides information about Mousetrap Mobile, a full service marketing and mobile solutions company. It discusses their services such as mobile applications, communications, and turn-key mobile solutions. Examples of solutions discussed include mobile apps, text communication services, text marketing campaigns, and education mobile programs. Case studies are presented showing successful implementations of their services for clients.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
Digital impact-on-in-store-shopping research-studiesMarco Ma
Digital technologies have changed how consumers shop both online and in stores. While it is commonly believed that online shopping will replace physical stores, research reveals a more nuanced picture:
1. Consumers pursue information throughout the shopping process, both online and in stores, seeking information before, during and after visits.
2. When information is lacking in stores, consumers feel frustrated and are more likely to shop elsewhere. However, providing local store information online can drive consumers to physical locations.
3. Rather than distracting consumers, smartphones in stores provide an opportunity if retailers optimize their online search visibility and mobile experiences to engage shoppers in store.
Every day, people conduct local searches for nearby products and services using search engines on smartphones and computers. A study found that over 70% of local searches are done on smartphones. The majority of consumers want ads customized to their local area and value including directions and a call button in local business listings. Over a third of local smartphone searches lead to a purchase within a day, showing the effectiveness of local advertising.
1) The document discusses how smartphones and mobile devices are changing the digital shopping experience, with people using mobile devices to research products online and compare prices both before and during shopping in physical stores.
2) It provides data showing that a large percentage of smartphone owners use their phones to look up information about local businesses and products. Many then take actions like visiting stores or making purchases after using their phones for local research.
3) The document emphasizes that retailers need to recognize mobile as an integral part of customers' shopping journeys and digital marketing strategies, as smartphones are enabling "self-help" comparisons and information-gathering in stores.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Mobile Audience Insights Report focuses on how mobile is impacting consumer retail behavior. Key findings include:
- Smartphones have replaced tablets as the top device for researching retail products, with smartphone usage growing 110% from 2013.
- Retail consumers engage with mobile earlier in the purchase process, researching high-priced items over a month in advance.
- Retail mobile ads drove 51% more in-store traffic in 2014 than non-retail mobile ads, demonstrating mobile ads' effectiveness for retailers.
This survey report from RadiumOne summarizes key findings about mobile usage and shopping behaviors:
- Over half of respondents use their phone 30+ times per day, showing high opportunities for brands to reach consumers.
- Users are most likely to click mobile ads when using familiar apps or games.
- 61% of respondents made a mobile purchase in the last 6 months, and over 70% of those buyers purchased 4+ times.
- Comparison shopping and finding coupons are popular pre-shopping and in-store mobile activities.
- Half of respondents actively interact with and click on mobile ads.
Opus Research REtailer Survey Indoor Location & AnalyticsLudovic Privat
This survey of 66 US retailers found that most retailers are not currently using indoor location analytics, with the majority relying only on door counters. There is high interest among retailers in using these technologies to better understand customer behavior and increase sales. However, a lack of proven ROI and confusion over the technologies is preventing many from adopting indoor analytics. While most retailers are open to allowing brands to market to customers in-store, they want control over messaging and would require compensation. The top benefits cited for indoor analytics included improving advertising impact measurement and optimizing store layout/merchandising.
This document discusses how retailers can embrace "showrooming" and use interactive retail to engage customers in stores. It describes showrooming as customers scoping out items in physical stores but purchasing online. To address this, the document recommends that retailers use in-store technologies like interactive screens and mobile apps to provide information, attract customers, and allow purchasing. This creates better experiences, increases sales by engaging customers and preventing losses, and boosts staff efficiency. Retailers should integrate physical and online presences by bringing the online experience into stores with these interactive technologies.
MOBILE MARKETING DIGITAL 101 TRAINING 5_2_11dodamore
The document discusses mobile marketing strategies and tactics. It outlines various mobile platforms like iOS and Android and how to connect with consumers using SMS campaigns, coupons, ads and mobile applications. The document also discusses developing a mobile strategy including understanding objectives, audiences and touchpoints. It provides examples of smartphone applications from retailers like Walgreens and Meijer.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
This document discusses omnichannel marketing, which creates a seamless customer experience across multiple marketing channels. Omnichannel marketing is an evolution of traditional multichannel marketing by making each channel aware of customer interactions on other channels. The document provides examples of omnichannel strategies from Target, Nordstrom, and Starbucks. It also discusses how omnichannel approaches are better meeting customer expectations and can provide a competitive advantage over companies that are not as integrated across channels.
The document provides information about Mousetrap Mobile, a full service marketing and mobile solutions company. It discusses their services such as mobile applications, communications, and turn-key mobile solutions. Examples of solutions discussed include mobile apps, text communication services, text marketing campaigns, and education mobile programs. Case studies are presented showing successful implementations of their services for clients.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
Digital impact-on-in-store-shopping research-studiesMarco Ma
Digital technologies have changed how consumers shop both online and in stores. While it is commonly believed that online shopping will replace physical stores, research reveals a more nuanced picture:
1. Consumers pursue information throughout the shopping process, both online and in stores, seeking information before, during and after visits.
2. When information is lacking in stores, consumers feel frustrated and are more likely to shop elsewhere. However, providing local store information online can drive consumers to physical locations.
3. Rather than distracting consumers, smartphones in stores provide an opportunity if retailers optimize their online search visibility and mobile experiences to engage shoppers in store.
Every day, people conduct local searches for nearby products and services using search engines on smartphones and computers. A study found that over 70% of local searches are done on smartphones. The majority of consumers want ads customized to their local area and value including directions and a call button in local business listings. Over a third of local smartphone searches lead to a purchase within a day, showing the effectiveness of local advertising.
1) The document discusses how smartphones and mobile devices are changing the digital shopping experience, with people using mobile devices to research products online and compare prices both before and during shopping in physical stores.
2) It provides data showing that a large percentage of smartphone owners use their phones to look up information about local businesses and products. Many then take actions like visiting stores or making purchases after using their phones for local research.
3) The document emphasizes that retailers need to recognize mobile as an integral part of customers' shopping journeys and digital marketing strategies, as smartphones are enabling "self-help" comparisons and information-gathering in stores.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
81% des utilisateurs utilisent désormais leurs terminaux mobiles pour rechercher des produits avant de se rendre en magasin. L’étude note par ailleurs qu’en un an les smartphones ont remplacé les tablettes comme vecteurs privilégiés d’achats retail.
Les deux tiers des acheteurs font leur recherche préalable à la maison.
Mobile Audience Insights Report focuses on how mobile is impacting consumer retail behavior. Key findings include:
- Smartphones have replaced tablets as the top device for researching retail products, with smartphone usage growing 110% from 2013.
- Retail consumers engage with mobile earlier in the purchase process, researching high-priced items over a month in advance.
- Retail mobile ads drove 51% more in-store traffic in 2014 than non-retail mobile ads, demonstrating mobile ads' effectiveness for retailers.
This document discusses micro-moments and how to succeed in a micro-moment world. It defines micro-moments as moments that truly matter to consumers, like when they want to know, watch, go, do, or buy something. To succeed in micro-moments, companies should be there, be useful, be quick, and connect the dots across devices and channels. This includes understanding consumers' micro-moments, creating useful content, optimizing for speed and reducing steps, and measuring impact holistically rather than just on one device or channel. The goal is to empower purchases and meet consumer needs in the moments that really drive their decisions and behaviors.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
People now reflexively turn to their smartphone to search for information and make purchasing decisions. This document discusses how brands can reach consumers during these "micro-moments" by being present when people search on their phones, providing useful information to help with research, and enabling quick purchases. It provides examples of companies like Sephora, Unilever, Argos and Fancy that optimized their mobile experiences for the different micro-moments in the consumer journey.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online, in-store, or both within a few hours. Product and shopping searches tend to have the highest number of outcomes.
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportRichard Bouchez
Google / Nielsen research March 2013: How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive. **This presentation was created by Google/Nielsen and uploaded for sharing purposes. Original file can be found at http://www.google.com/think/research-studies/creating-moments-that-matter.html
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
Mobile Search Outlook 2013 - Trends & Mobile MarketingRajesh Kumar
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile Search Moments Study : Creating moments-that-matter research-studiesmanish kumar
Mobile Search Moments Study :
via http://www.google.com/think/research-studies/creating-moments-that-matter.html?utm_campaign=Listly&utm_medium=list&utm_source=listly
Mobile Search Moments, understanding how mobile drives conversions FormazioneTurismo
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions either online or offline within a few hours, such as further research, store visits, phone calls, purchases, or word-of-mouth sharing. Mobile searches are found to drive nearly two actions on average.
Mobile search drives multi-channel conversions. Mobile searches are strongly tied to specific contexts and occur where people are - at home, at work, or on the go. Three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase, or word-of-mouth sharing. Mobile searches have a high conversion rate, with over half of purchases, calls, or store visits happening within an hour of the initial search.
Mobile Search Moments: Understanding How Mobile
Drives Conversions from Google & Nielsen.
Understanding mobile search, how mobile search drives
multi-channel conversions, how mobile search drives
behavior in the moment & perceptions of mobile
search ads.
Think with Google - How People Shop on Their Phoneskhairulakbar
- 58% of smartphone users report having used a shopping app in the last 30 days, showing the importance of these tools for marketers.
- People use apps for loyalty programs and sharing purchases, while turning to mobile sites for browsing and store information. Discounts and deals are top motivators for app usage.
- Phones are frequently used for shopping tasks like browsing products and finding deals, both in and outside of stores. Push notifications are useful if they provide value like shipping updates or new discounts.
Similar to Google Study For Local Businesses - Understanding Consumers' Local Search Behavior Report - May 2014 (20)
It is with great pleasure I get to work with some of the most successful clients in business.
These are clients that use any or all of the following services: Reviews Reputation Website SEO Social Media PPC Content Marketing Strategy
- 64% of car shoppers value both getting a good price and minimizing the time spent shopping, rather than prioritizing one over the other.
- While 96% of shoppers aim to get a good price, only 20% consider themselves "extreme price grinders" who will spend significant time finding the lowest price.
- Upfront pricing that guarantees the price of a specific vehicle is appealing to shoppers, with 66% interested in a price guarantee and 82% preferring the guarantee apply to a vehicle on the dealer's lot.
The survey revealed that fuel economy was the most important factor for both car and truck buyers when deciding on a new vehicle purchase. Cost of ownership and power/performance were the second and third most important factors. When asked to rank factors, fuel economy was ranked as the top factor for both car and truck buyers, followed by cost of ownership and power/performance, showing that fuel economy is the most important even when directly compared to other factors. Versatility and utility was more important to truck buyers than car buyers. Environmental impact, technology, and advanced safety systems were among the least important factors for both car and truck buyers.
The document is a summary of the 2014 Global Automotive Consumer Study conducted by Deloitte. It provides the following key points:
1) The study surveyed over 23,000 consumers across 19 countries, including over 2,000 US consumers, to understand factors influencing consumer mobility and transportation decisions as new models like car sharing emerge.
2) The study found that Gen Y consumers are more open to alternative transportation options and less loyal to vehicle ownership compared to other generations. Over half of Gen Y sees themselves driving an alternative powertrain vehicle within 5 years.
3) While Gen Y consumers are more receptive to new technologies and see benefits, safety technologies are preferred over connectivity features. Most consumers are not willing
The document repeatedly provides contact information for Tony Ly who is identified as a client-partner at National Positions. His email address and LinkedIn profile are listed on each line. National Positions is mentioned as providing services for automotive, real estate, medical, legal, ecommerce, enterprises, and hospitality industries.
This document describes a comprehensive reviews and reputation management solution for automotive businesses. The solution allows businesses to download, share, and manage customer reviews from various websites. It also provides reporting features, online review capture tools, and the ability to build marketing lists and send review invitation emails. The system is designed to be easy to use and does not generate fake reviews, only facilitating the collection and sharing of genuine customer feedback.
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
See the Roland Berger Strategy Consultants (http://www.rolandberger.us/) 2014 study on The Next Challenge Of The US Auto Industry.
http://tinyurl.com/NPAutomotive
http://www.linkedin.com/in/TonyLy
https://www.facebook.com/MechanicalMarketer
Most nightclubs last only 18 months in business. Time is of the essence when starting a nightclub. This applies to bars, restaurants, and other fad or trend-related hospitality local businesses. Because of the short life cycle, it is important to ramp Internet exposures fast. Optimize the website to get shown in search engine and get listed on local directories immediately is crucial to ensure every opportunity for success.
http://tinyurl.com/AboutSEOInternet
http://www.linkedin.com/in/TonyLy
https://www.facebook.com/MechanicalMarketer
This document provides an overview and introduction to local business internet marketing. It discusses key topics like optimizing websites, local search engine optimization, paid search advertising, mobile marketing, social media marketing, email marketing, customer reviews, tracking results, and creating an action plan. The document is intended to help beginners understand the various online marketing channels available and how to get started with a local internet marketing strategy.
The Internet is the most heavily used and influential media channel for new and used vehicle shoppers. 71% of buyers use the Internet, spending an average of 18-19 hours researching online and offline. 60% of research time (about 11 hours for used vehicles) is spent online, primarily on third-party sites rather than manufacturer or dealer sites. While the Internet heavily influences purchases, most buyers first contact dealers through walk-ins rather than online. The Internet provides pricing info and model comparisons to inform decisions.
This document is from the Los Angeles Business Journal and discusses the fastest growing private companies in LA County ranked by revenue growth from 2008-2010. It continues across multiple pages, with page 26 listing the 11th through 25th ranked companies, page 28 listing the 26th through 50th ranked companies, and page 30 presumably continuing the list further.
National Positions Global SEO/Internet Marketing Company With Tony Ly, Automotive Industry Expert Offer Automotive Lead Generation Service Using Their Own Website.
More from SL Ecommerce and ReviewsReputation.com (15)
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. WHAT WE WANTED TO LEARN
Every day, people search for things nearby
by conducting local searches. These are
searches aimed at finding things near where
they happen to be. This may include finding
directions to a local store/business, checking
local store hours, or searching for local
stores that have a product in stock.
We wanted to understand this local search
behavior. Is it prominent? What information
do consumers search for when they want to
find things nearby? And, what potential does
it hold for advertisers?
To answer these questions, Google
commissioned two custom research
studies to look at local search behavior
across devices. This deck highlights the
research findings.
7:36pm
Movie theater
show times
10:21pm
Mexican
restaurant5:15pm
Hotels in
San Francisco
2
3. Ipsos MediaCT is the market research division within Ipsos that specializes in
reaching, engaging and more effectively understanding today’s digitally- driven
consumer in the fast moving media, content and technology space.
BACKGROUND & METHODOLOGY
Background
Google partnered with Ipsos MediaCT and
Purchased®
on two custom studies to uncover
consumers’ local search behavior across smartphone
and computer/tablet.
This study explored consumers’ local search behavior
in 9 verticals: Auto, CPG, Finance, Local Services,
Media & Entertainment, Restaurant,
Retail, Tech and Travel.
Methodology
All participants were: 18+, conduct smartphone
searches at least a few times a week.
Ipsos Online Survey
4,500 respondents completed one of nine vertical
specific online surveys from Jan 10-22, 2014
(n=500 per vertical). Additional Ipsos criteria:
bought in at least one of the nine verticals in the
last 6 months, used search engines as a source of
information for at least one of the nine verticals.
Purchased Shopper Smartphone Diary
653 respondents logged their smartphone search
and in-store activities via the Shopalong app for
seven days within Dec 18, 2013-Jan 30, 2014.
In total, 3,431 smartphone searches and 2,262
store visits were logged and analyzed. Additional
Purchased criteria: plan to buy in 2+ verticals in-
store or online.
Purchased® provides consumer brands and retailers with shopper plans,
behaviors and purchases where they happen, when they happen. Using its
Shopalong® shopper panel, Purchased captures this data in real-time via
mobile, allowing businesses to gain a complete and accurate picture of the
purchase decisions consumers make, and why they make them.
3
4. EXECUTIVE SUMMARY
Consumers search with their location and proximity in mind
● 4 in 5 consumers use search engines to find local information.
● They search on smartphone and computer/tablet for: store address,
business hours, product availability and directions.
Local searchers take action
● 50% of consumers who conducted a local search on their smartphone
visited a store within a day, and 34% who searched on computer/tablet
did the same.
● Local searches lead to more purchases than non-local searches. 18% of
local searches on smartphone lead to a purchase within a day vs. 7% of
non-local searches.
Consumers prefer and act on location-based ads
● 4 in 5 consumers want ads customized to their city, zip code or
immediate surroundings.
● More than 60% of consumers have used location information in ads.
They say it’s important to have store address and phone number in ads
on computer/tablet, and directions and the call button in ads on
smartphone.
4
5. CONTENTS
1 The prominence of local search
2 Consumers’ local search behavior
3 Engaging consumers with location-based ads
5
7. consumers conduct local searches
on search engines. They search on:4in5
Computer/
Tablet
84%88%
Smartphone
WHAT WE FOUNDCONSUMERS SEARCH WITH LOCAL INTENT ACROSS DEVICES
Base: Used device to search for information on most recent vertical purchase (n=115-233 for smartphone, n=333-437 for computer/tablet)
Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines?
Select all that apply for each device.
7
8. Directions to
local store
Local store
address
53%
Business
hours
54% 50%
Business
hours
Local store
address
42% 38%
Availability of
product at local store
45%
WHAT WE FOUNDCONSUMERS SEARCH FOR A VARIETY OF LOCAL INFORMATION
Base: Used device to search for information on most recent vertical purchase (n=115-233 for smartphone, n=333-437 for
computer/tablet).
Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines?
Select all that apply for each device.
SMARTPHONE
COMPUTER/TABLET
8
9. 40%
37%
CONSUMERS SEARCH FOR LOCAL INFORMATION
THROUGHOUT THE PURCHASE PROCESS
INSPIRATION POST-PURCHASERESEARCH
When you purchased
your product or service.
After you purchased your
product or service.
When you realized you wanted
or needed to make a purchase.
When you actively looked or
researched your purchase.
PURCHASE
SMARTPHONE
COMPUTER/TABLET
57% 53% 43%
66% 83% 64%
Base: Used device for local searches on most recent vertical purchase (n=94-214 for smartphone, n=289-378 for computer/tablet)
Google/Ipsos Survey Q10. Which device(s), if any, did you use to conduct local searches for your most recent [sub-vertical] [purchase / -
related activity] during each of the following phases? Please select all that apply for each phase.
9
10. CONSUMERS SEARCH FOR LOCAL INFORMATION
IN A VARIETY OF PLACES
Base: Used device for local searches on most recent vertical purchase (n=94-214 for smartphone, n=289-378 for computer/tablet)
Google/Ipsos Survey Q13. Where were you when you conducted local searches (e.g., directions, local address, business hours, product
availability) related to your [sub-vertical] [purchase / -related activity] on your device(s)? Please select all that apply for each device.
Additional places where consumers search for local information: school/college, someone else's home, gym/health club,
community/religious center, other.
% of consumers who search for local information at:
53%
Home
SMARTPHONE
COMPUTER/TABLET
On the go
(car, bus etc.)
In-Store Workplace Restaurant/
Bar
Hotel/Motel Airport
51% 41% 33% 33% 25% 20%
76% 16% 15% 24% 12% 18% 11%
10
11. 51%
Hotels in SF
in-store
WHEN ON THE GO OR IN-STORES, A MAJORITY OF
SMARTPHONE SEARCHES HAVE LOCAL INTENT
56%
of searches
have local intent
on the go
of searches
have local intent
Base: n=293 on the go smartphone searches and n=95 in-store smartphone searches. Google/Purchased Diary Q1. Where were
you when you conducted the search?; Q2. Was this a local search?
11
12. Consumers are searching for local
information everywhere, on every device,
at every point in the purchase process.
What we learned
Advertiser implications
You should make sure your product
availability, address and directions
appear in your ads across smartphone
and computer/tablet. And ensure your
locations are in Google Places.
12
14. made a
purchase
Local Search Non-local Search
18% 7%
made a
purchase
18% of local smartphone searches led to a purchase
within a day compared to 7% of non-local searches
CONSUMERS PURCHASE AT A HIGHER RATE
AFTER LOCAL SEARCH
Base: n=1,282 local searches and n=2,131 non-local searches. Google/Purchased Diary Del. Elab Q1. Did the smartphone web search you conducted in
the Shopalong app about TOPIC on DATE at LOCATION result in a purchase or other follow-up action? For example, if you searched for a restaurant did
you actually go to the restaurant? Or if you searched for a plumber did you call the plumber?; Del. Elab Q2. How soon after the smartphone web search
did you purchase or take a follow-up action?
14
15. % of consumers who visit a store
within a day of their local search:
Smartphone Computer/Tablet
WHAT WE FOUNDCONSUMERS ACT QUICKLY AFTER THEIR LOCAL SEARCH
of in-store activities
involve conducting
smartphone searches
about a product or for
price comparison
searches on
smartphone
occur right
before consumers
visit a store
1 3in 15%
50% 34%
Base: Used device for local searches on most recent vertical purchase
(n=94-214 for smartphone, n=289-378 for computer/tablet). Google/Ipsos
Survey Q15. How soon after conducting a local search on your device(s)
for information on your most recent [sub-vertical] [purchase / -related
activity] did you visit a related store or business? Please select one for
each device.
Base: n=216 smartphone searches related to in-store purchase; n=1,399 in-store visits.
Google/Purchased Diary Del. Elab Q2: It looks like you conducted a web search on your
smartphone related to this purchase decision. When did you conduct the most recent
search? Inst. Elab Q1: What did you do while you were at [store]? Select all that apply.
Consumer behavior before
visiting store and while in-store:
15
16. CONSUMERS CAN BE INFLUENCED TO PURCHASE
IN-STORE KNOWING A STORE IS NEARBY
Consumers would buy
in-store instead of online
knowing they:
35%
Can get the
product
quickly
31%
Get better
pricing
30%
Are close
to a store
Base: Total sample of 4,500 respondents (n=500 per vertical). Google/Ipsos Survey Q5. Imagine you are searching for [sub-vertical]
information on your device to complete a(n) [sub-vertical] [purchase / -related activity] online. Which of the following reasons, if any,
would drive you to complete your [purchase / -related activity] in-store/in-person, instead of online? Please select all that apply.
16
17. of consumers who
searched for local
information on
computer/tablet
visit a store within 5
miles
66% 72%
of consumers who
searched for local
information on
smartphone visit a
store within 5 miles
WHAT WE FOUNDCONSUMERS CHOOSE STORES CLOSE TO THEIR LOCATION
Base: Used device for local searches on most recent vertical purchase and visited related store or business (n=81-204 for smartphone, n=247-
350 for computer/tablet)
Google/Ipsos Survey Q16. And, how far away was the store or business when you decided to visit while searching
on your device(s)? Select one for each device.
17
18. Local searchers are ready to act. Many
visit a nearby location within a day
and complete purchases at a higher
rate than consumers who conduct
non-local searches.
What we learned
Advertiser implications
You should use radius bidding
to reach consumers near stores
and build an attribution model
for local searches.
18
20. of Computer/Tablet users70%
want ads customized to their
immediate surroundings
of Smartphone users61%
of Computer/Tablet users72%
want ads customized
to their city/zip code
of Smartphone users67%
WHAT WE FOUNDCONSUMERS WANT ADS CUSTOMIZED TO THEIR LOCATION
Base: Use device to go online and quota assignment (n=500 per vertical for smartphone, n=482-492 for computer/tablet). Google/Ipsos
Survey Q23. Do you want ads to be customized to your immediate surroundings when you search for [sub-vertical] information on each
of the following devices? Q24. And, do you want ads to be customized to your zip code or city when you search for [sub-vertical]
information on each of the following devices? Note: In aggregate, 4 in 5 consumers want ads customized to their location.
20
21. Computer/Tablet
WHAT WE FOUNDCONSUMERS USE LOCATION INFORMATION IN ADS
61%
use local address
or phone number
Base: Exposed to device image and quota assignment (n=134-179 for smartphone, n=306-361 for computer/tablet).
Google/Ipsos Survey Q19. Have you ever used any of the following ad features when searching for [sub-vertical] information on your
[device] to complete your [sub-vertical] [purchase / - related activity] at a local store or business? Select one for each.
Smartphone
68%
use get directions
or call button
21
22. Think
Local Address
is important
78%
Think
Phone Number
is important
77%
Think
Get Directions
is important
73%
Think
Call Button
is important
70%
CONSUMERS WHO HAVE USED LOCATION INFORMATION
IN ADS SAY IT’S IMPORTANT
Base: Used ad features on device and quota assignment (n=77-124 for Get Directions, n=67-101 for Call Button, n=129-254 for Local
Address, n=111-240 for Phone Number)
Google/Ipsos Survey Q20. And, how important are these ad features to you when searching for [sub-vertical] information on your
[device] to complete your [sub-vertical] [purchase / -related activity] at a local store or business? Select one for each.
SMARTPHONE
COMPUTER/TABLET
22
23. LOCATION-BASED ADS LEAD CONSUMERS
TO VISIT STORES OR MAKE PURCHASES
19%
made unplanned visits to
stores / made purchases
32%
visited stores /
made purchases
Base: n=509 final survey respondents who reported seeing a location-based ad in the last 7 days. Google/Purchased Final Survey
Q21. Did any location-based ads lead you to take actions beyond clicks, such as store visits and/or store purchases?
Q22. Did location-based ads lead you to make any unplanned store visits or unplanned purchases?
23
24. Consumers prefer location-based ads
and expect ads to be relevant to their city,
zip code or immediate surroundings.
What we learned
Advertiser implications
You should use location extensions.
And you can use location bid adjustments
to fine-tune bids for specific areas,
like cities or zip codes.
24