The main objective of creating a Facebook business page is to stimulate engagement and get more web traffic and sales. Therefore, it is important to make it more personal, relatable, and interesting for your target audience. Learn and use some Facebook page optimization techniques to improve user experience and your page visibility, which are both crucial to your online success. https://advdms.com/blog/optimizing-your-facebook-business-page

1. Optimizing Your
Facebook Business
Page
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Socialmedia,asa
whole,isnowoneof
thebestmarketing
platformsforalltypes
ofbusinesses.While
othermarketing
strategiesarecostly,
thisoneisfreeand
maybringyouhigher
profits!

3. AFacebookbusiness
page,whenoptimized
properlyusingwhite
hatSEO,canmaximize
conversions.Itcan
becomeyoursecond
homepageforyour
businessonline.

4. Youwanttokeepyour
Facebookpage
interestingtoincrease
brandawarenessand
yourcustomerbase.No
onewantstoseeall
imagesoralltextonyour
Facebookpage,somix
themup.Seesomeofthe
bestFacebookpage
optimizationtipsbelow:

5. 1.SelecttheRight
Name
It’sveryimportantto
havetherightnamefor
yourFacebookpage.
Thefirstfewwordson
yourFacebookpage
titlearethemost
significantforGoogle.

6. Stuffingthetitlewith
generickeywordswill
notwork,andyoucan
bepenalized.Choosea
namethatbest
representsyour
businessandshowsits
personality.It’sbestto
useorincludeyour
brandname.

7. 2.PayAttentiontothe
AboutUsSection
Peoplecheckingyour
Facebookbusinesspage
willwanttoknowmore
aboutyourcompany.They
areaftertheproductsand
servicesyouoffer,your
location,contactnumber,
businesshours,andmore.
TheAboutUssectionisthe
bestplacetoemphasize
thisinformation.

8. Similarly,youshould
createametadescription,
notexceeding160
characters,tobeusedas
asnippet.Thiswillhelp
yourFacebookpagerank
inSERPs.

9. Also,picktheright
categoryforyour
business.Areyouan
organizationor
institution?Doyou
offerproductsand
services?Areyoua
publicfigure?Theseare
justsomeoftheoptions
tochoosefromwhen
selectingacategory.

10. 3.OptimizeYourPosts
orUpdates
Thefirstfewcharactersof
yourFacebookpostserve
asthemetatagsin
SERPs.Facebookpage
optimizationshould
includethepostingof
relevantcontent,photos,
links,oracombinationof
these.

11. Herearethreedifferent
waysyoucanpostastatusto
yourFacebookpage.
1.Statusupdatewithalink:
WhenyoutypeinaURLon
yourtimeline,Facebookwill
pullinavailableimagesand
headlinesfromthelinked
page.TheURLtext,images,
andtitlewillallbecomea
clickablelink.Makeitmore
interestingbyaddingalittle
contextoraquestionto
stimulateengagement.

12. 2.Facebookphoto,with
linkincaption:This
strategyismoreeffective
incatchingpeople’s
attention.Addalinkto
thestatuswithashort
blurbordescription.You
canalsorepurposeyour
pinnedimageson
Pinteresthere!

13. 3.Text-onlystatus
updates:Therearestill
peoplethatpreferatext-
onlystatusupdate.This
typeofpostingisalmost
alwaysinformative.

14. Testeachoneandsee
whichwillgetyouthebest
resultsindrivingtrafficto
yourwebsite.
Youalsohavetokeepyour
postsrelevantandfresh.If
not,youwon’tguideor
enticevisitorstobuyyour
productsorbookyour
services.Ifthereisn’t
anythingonyourpagethat
isinteresting,returnvisits
arenearlyimpossible.

15. 4.UseFacebook’sNew
Features
Facebookisconstantly
updatingitstoolsand
features,whichmakes
runningabusinesspage
easier.Tokeepyour
Facebookpagewell-
optimizedforSEO,be
surethatyoukeepaneye
outforanynewfeatures
andusethem.

16. Oneofthebestexamples
istheCalltoAction
buttononaFacebook
page.Thisallows
consumerstointeract
withyoueasily.

17. ContactUs
ContactUs
SignUp
BookNow
ShopNow
UseApp
WatchVideo
PlayGame
Thereare7typesofactions
tochoosefrom.Chooseone
thatisthemostappropriate
foryourbusiness:

18. 5.AddKeywordsto
YourFacebookPage
Strategically
Theuseofoptimized
keywordsremains
crucialinsocialmedia
posting.Placeyour
targetedkeywordsinthe
mostimportantpartsof
yourFacebookpage.

19. Includetheminthe
AboutUssection,page
title,andURL(if
possible)tomakethem
visibleonthefrontpage
andinsearchresults.
Still,remembernotto
overdoit.Mentionthem
naturallyintheproper
context.

20. Facebookpage
optimizationtakestime,
andthebusinessesthat
winaretheoneswillingto
investinunderstanding
howtheiraudience
navigatestheInternet.
Withthehelpofour social
mediaexperts,youcan
relaxwhilewatchingthe
growthofyourbusiness
Facebookpage.Contactus
todayforaconsultation.

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