For you to be successful in increasing brand awareness, you need to have a content strategy in place. Finding out what content will be helpful to your target audience and inspire them to take a buying action is important. While no single content marketing plan is effective for all types of business, here are eight tips you should focus on. https://advdms.com/blog/the-best-content-strategy-youll-ever-find-for-developing-your-business

1. The Best Content
Strategy You’ll Ever
Find for Developing
Your Business
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Googlestillviews
contentasking.Experts
believethatupto64%or
moreofbusinessesstill
donothaveacontent
marketingstrategyin
place.Withoutacontent
creationstrategy,allof
yourmarketingefforts
mightendupgoingto
waste.

3. Contentisany
informationthatis
usefulandthatconveys
astory.Thegoalof
contentistosolicitan
emotionorsometype
ofengagement.
Marketerscandeliver
contentlive,usually
throughtextand
images,

4. viavideo,audio,or
throughlive
presentations.Ifyour
companyisthinking
aboutusingacontent
marketingstrategy,
hereisalistofthem
thatcanputyour
businessonthemap.

5. 1.SetYourCompany
GoalsandMission
Themostimportant
firststepistosolidify
yourmissionstatement
andgoals.Theycan
remainflexible,butit
isnecessarytocreatea
roadmapsoyoucan
focusontheimportant
things.

6. Knowyourtarget
audience,thecontent
theywillrespondto,and
thebenefitstheycan
experience.Content
strategygoalscanlead
toimprovedrevenue,
increasedtraffic,SEO
success,areductionin
marketingcosts,and
effectivebrandingefforts.

7. 3.KnowYourAudience
Gettoknowyour
audienceliketheback
ofyourhand.Thisisa
mustifyouaretocreate
asuccessfulcontent
marketingstrategy.
Collecttheright
demographicdata.Who
areyouremailandsocial
mediafollowers?

8. Useacombinationof
webanalyticsthat
providesinformation
aboutyoursubscriber
base.Usetoolsthatcan
helptoanalyzeyour
socialmediafootprint.
Collectdataonage,
education,gender,and
income.

9. Findoutmoreaboutthe
interestsofyourtarget
audience.Getcritical
feedbackandcreateyour
buyerpersonas.Thiscan
leadtocreatingcontent
youraudiencewill
respondto,share,and
careabout.

10. 4.UpdateOldContent
Takeacloserlookatthe
contentyoumayalready
haveonline,suchas
podcasts,videos,and
socialmediaassetsthat
youcanrepurpose.

11. Doesyourexistingcontent
helpyoureachyourgoals?
Ifnot,refreshcontent
whereveryouhave
writtenit.Youcanalso
conductanaudittoensure
youoptimizeeverything
forsearchengines.Even
contentthatrankswell
mayhaveroomfor
improvement.

12. 5.InvestinSocialMedia
Channels
Aspartofyourcontent
marketingplan,youwill
alsoneedtofigureoutthe
bestchannelsforyour
content.Astimegoesby,
youwillbeabletofigure
outwhereyouraudience
hangsout.Youcanalso
learnwhereyourpresence
currentlyshowsstrong
socialactivity.

13. 6.DoDifferentTypesof
Content
Whattypeofcontentcan
bestreachyouraudience?
Whatcontentarethey
willingtoshare?

14. Blogsshouldbeastaple
onyouroverallcontent
creationstrategy.Blogs
shouldencouragesome
formofactionorserveto
educate.Visitorshavea
tendencytoremain
longeronpagesthat
inform.Theyshouldalso
beshareable.

15. Creatingastoryisalsoa
goodapproach.Itshould
piquepeople’sinterest,
arousecuriosity,and
bringsatisfaction.
Podcastsandvideosare
alsobecomingmore
populareveryday.
Includeacompleterange
ofarticletypes.

16. 7.CreateaContent
Productionand
DistributingSchedule
Whatareyourresources,
andhowcanyoubetter
allocatethemforyour
contentstrategies?Who
overseesproducingand
maintainingyourcontent?

17. Areyoushortofthe
physical,digital,or
humantoolsyouneedto
getthejobdone?Doyou
knowwhenandwhereto
publishyourcontentfor
maximumresults?Tobe
abletomanageallof
thesesubtasks,youhave
tocreateacontent
productionschedule.

18. Distributingandmarketing
yourcontentdependson
howwellyouknowyour
base.Therearesoftware
toolsthatwillallowyouto
tacklebothsocialmedia
andthenuancesofemail
marketing.Ifyouhavea
connectiontoany
influencers,havethem
spreadyourcontenteven
wider.Justremembertodo
allofthisonaconsistent
schedule.

19. 8.AssessYourStrategy
Thefinalstageofcreating
agreatcontentstrategyis
toassessyoursuccess.
Whatworks?Whatneeds
improving?Google
Analyticsistheperfect
tooltogaininsightsinto
howwellyourcontent
performs.

20. Youcanalsotrack
contentthroughtheuse
ofGoogleAlertsand
Mention.Theseare
greattoolsforgaining
insightintowhereand
howcontentfindsits
wayaroundthe
Internet.

21. Ofcourse,youhave
completefreedomto
chooseyouranalytical
tools,oryoucanrely
ontheservicesofa
competentdigital
marketingagencyto
getyourmarketing
strategiesontrack.

22. Contentmarketing
isalotcheaperthan
outboundmarketing.
Outboundmarketing
canincludesuch
thingsastrade
shows,coldcalling,
andseminars.
Herearesomeadditional
factsthatyoumayfind
usefulandcanexciteyou
todevelopcontent
strategiesthatwillhelp
growyourbusiness:
1.

23. Marketerscansaveup
to62%onmarketing
costs.Marketerscan
alsoexpecttogenerate
uptothreetimesas
manyleads.

24. 2.Upto90%of
marketersusecontent
productionasapartof
theirstartupmarketing
strategies.Conversion
ratesareasmuchassix
timeshigherthan
traditionalmarketing
whenmarketers
employeffective
contentstrategies.

25. 3.Millionsofpeople
usesometypeofad
blockingtoavoid
seeingpaid
advertisements,so
whynotcapturethese
peoplewithamazing
contentinstead?

26. IsContentStillKing?
Googleanswersthis
questionbystating,
“Creategoodcontent.”
Google’sgoalistocreate
thebestpossibleuser
experiences.Google’s
algorithmlookstoseeif
contentexhibits
expertise,authority,and
trust.

27. Doesthecontent
conveythetruth?Are
pagesspammy,oristhe
contentconsistent?
Doesthewritershow
anairofauthority?
Doesheorsheappear
tobequalifiedtowrite
onthetopic?

28. Yes,Contentisstill
king.Takethetimeto
developacontent
strategythatwillwork.
Ifyourcompanyhas
thestafftotacklethe
job,startrightaway.If
not,thenpartnerwith
thedigitalmarketing
professionalswhocan
getthejobdone.

29. Ifyoudon’thavea
propercontentstrategy,
yourbusinesswillnot
growonline.Advanced
DigitalMediaServices
offerswritingand
contentmarketing
services.Withthehelp
ofour SEOprofessionals,
youcandevelopa
strategythatwill
produceresultsforyou!

30. info@advdms.com
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(877)237-6969
PHONE NUMBER
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