Google indexing currently uses Googlebot — Google's web crawler. The company recently announced that they'd be trying out the IndexNow protocol.
They will put this new protocol to the test to see whether it fits into their sustainability efforts. Find out more about this change here.
Google indexing currently uses Googlebot — Google's web crawler. The company recently announced that they'd be trying out the IndexNow protocol.
They will put this new protocol to the test to see whether it fits into their sustainability efforts. Find out more about this change here.
https://advdms.com/blog/google-looks-into-the-indexnow-protocol-for-crawling-and-indexing/
This presentation gives you an idea of how google search engine works and how it provides better and efficient results to the end users and what are the steps to be taken get better page ranking for the websites.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
Indexing is simply keeping track of all the pages that Google has crawled and indexed. If Google does not index your website, it will not appear in search results.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
This presentation gives you an idea of how google search engine works and how it provides better and efficient results to the end users and what are the steps to be taken get better page ranking for the websites.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
Indexing is simply keeping track of all the pages that Google has crawled and indexed. If Google does not index your website, it will not appear in search results.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines,lets improve your seo knowledge with Sahoo web solutions.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
SEO directly affects your business. According to research, 95% of the people visit only the first page of google result. In fact, the top three links have the highest CTR (click-through rate). In this presentation I have covered a few top guidelines for SEO, In each slide, I have added read more link to get a better understanding of concepts. And also most of the slide has links to tools which will help you to analyse your webpage.
List of Tools used
- Google search console
- Domain and page rating checker
- Keywords Finder
- Structured data testing tool
- Inbound link checker
- Online sitemap generator
- Security header checker
- Mobile testing tool
SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want.
While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content.
Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs.
https://advdms.com/blog/practical-ways-to-improve-seo-with-e-a-t/
SEO 101: What Is Cumulative Layout Shift?PaulDonahue16
Cumulative Layout Shift is a Google ranking factor added as a Core Web Vitals metric in a Google Page Experience update in 2021. It is a measure of the formatting changes made to a webpage following the initial rendering. It usually involves the dynamic insertion or removal of content that is not being shown.
ADVDMS explores its definition, shows you what a good score looks like, and discusses ways to help you improve your CLS website score.
https://advdms.com/blog/seo-101-what-is-cumulative-layout-shift/
More Related Content
Similar to Google Looks Into the Index Now Protocol for Crawling and Indexing
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines,lets improve your seo knowledge with Sahoo web solutions.
An SEO optimized website is best charged up.pdfMindfire LLC
React sites confront significant problems in terms of search engine optimization. One of the primary reasons is that most React developers focus on client-side supplies. At the same time, Google focuses on server-side rendering, which makes ReactJS and search engine optimization challenging. This blog will go through all of the practical techniques to creating an SEO-friendly React app.
SEO directly affects your business. According to research, 95% of the people visit only the first page of google result. In fact, the top three links have the highest CTR (click-through rate). In this presentation I have covered a few top guidelines for SEO, In each slide, I have added read more link to get a better understanding of concepts. And also most of the slide has links to tools which will help you to analyse your webpage.
List of Tools used
- Google search console
- Domain and page rating checker
- Keywords Finder
- Structured data testing tool
- Inbound link checker
- Online sitemap generator
- Security header checker
- Mobile testing tool
Similar to Google Looks Into the Index Now Protocol for Crawling and Indexing (20)
SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want.
While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content.
Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs.
https://advdms.com/blog/practical-ways-to-improve-seo-with-e-a-t/
SEO 101: What Is Cumulative Layout Shift?PaulDonahue16
Cumulative Layout Shift is a Google ranking factor added as a Core Web Vitals metric in a Google Page Experience update in 2021. It is a measure of the formatting changes made to a webpage following the initial rendering. It usually involves the dynamic insertion or removal of content that is not being shown.
ADVDMS explores its definition, shows you what a good score looks like, and discusses ways to help you improve your CLS website score.
https://advdms.com/blog/seo-101-what-is-cumulative-layout-shift/
Everything You Need To Know About First-Party Data CollectionPaulDonahue16
The success of each search engine optimization strategy also falls with how well data marketing is done. One of the elements that needs prioritizing is first-party data collection.
Find out what are the different data types and how they affect search engine optimization.
https://advdms.com/blog/everything-you-need-to-know-about-first-party-data-collection/
To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your audience. To reap the rewards in the next year, ADMS has all the latest SEO updates for you. We'll show you how to invest in quality content that ranks.
https://advdms.com/blog/2022-seo-trends-you-shouldnt-miss/
A Comprehensive Guide to Create an Effective Content CalendarPaulDonahue16
If you want to experience development and growth for your business this year, you need to prioritize creating a content calendar. It can help you plan and schedule all the pieces of content you're planning to put out. Take time and learn how to create one here.
https://advdms.com/blog/a-comprehensive-guide-to-create-an-effective-content-calendar/
First Input Delay: What Is It and Why Is It Important? PaulDonahue16
As digital marketing becomes competitive, web developers and business owners are mindful of the changes that Google implements.
Early last year, Google introduced a new set of algorithms that will measure user experience and website performance.
Find out what is First Input Delay and how it will affect SEO.
https://advdms.com/blog/first-input-delay-what-is-it-and-why-is-it-important/
Link building is a vital part of any company’s search engine optimization campaign. With the first month of 2022 just about to end, it’s time to level up your game.
Dominate search engines and be number one across SERPs using the following tools.
https://advdms.com/blog/10-top-link-building-tools/
Google Site Kit Plugin: Things You Should Know PaulDonahue16
Running a WordPress website requires the use of different Google tools. To make managing those tools easy and convenient, Google developed a WordPress plugin called Google Site Kit.
Explore how it can provide you insights to make your website better.
https://advdms.com/blog/google-site-kit-plugin-things-you-should-know/
Google and Artificial Intelligence: Things You Should Know PaulDonahue16
In 2012, Google established a team dedicated to researching and applying artificial intelligence (AI). This team is now known as Google AI. Through deep learning systems and AI advancement, Google AI developed products and services that help in augmenting people's capability to accomplish more.
Advanced Digital Media Services tackles points about these developments to help you see how they affect our lives in positive ways.
https://advdms.com/blog/google-and-artificial-intelligence-things-you-should-know/
Evergreen Content: What It Is and Why Your Site Needs ItPaulDonahue16
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.
Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/
Everything About Google's Featured SnippetsPaulDonahue16
Featured snippets are a way to rank top without updating your content or acquiring backlinks. Take "Position 0" and dominate Google search results. Find out more about it here.
https://advdms.com/blog/everything-about-googles-featured-snippets/
Sewage backup poses a severe threat to your health and safety. Furthermore, it also causes extensive damage to your property. Learn more about the dangers of sewage backup here.
https://www.deepwaterco.com/what-are-the-dangers-of-sewage-backup/
Sailing with pets can be both fun and challenging. While it is possible to bring them under the sun and above the sea, you need to be mindful of safety precautions while having your pets onboard.
We can help you be a responsible pet owner and provide essential safety tips.
https://islandmarinerentals.com/5-tips-for-sailing-with-pets/
Many types of mold can exist in properties, both residential and commercial. One of which is black mold, a toxigenic mold that causes severe health problems in children and adults.
For that reason, removing it and preventing its growth should be a priority for everyone.
https://www.deepwaterco.com/what-is-black-mold-is-it-dangerous/
Domain Name and Web Hosting: What Are the Differences? PaulDonahue16
Although closely related, web hosting and domain name are two separate services. Domain names are addresses that help visitors access your website, while web hosts are responsible for storing website content on internet servers.
This guide will explain what these two services are, how they work, and how they differ from each other.
https://advdms.com/blog/domain-name-and-web-hosting-what-are-the-differences/
Many people experience pain due to sensitive teeth. There are many causes of teeth sensitivity such as tooth decay, broken teeth, and undergoing certain dental procedures.
If you are one of the people who have sensitive teeth, here are some tips on how to treat sensitive teeth. Protect your teeth and enjoy the benefits of a healthy mouth!
https://www.centurydental.org/how-to-treat-sensitive-teeth-at-home/
Some teeth fall off easily, while others don’t. If you are wondering what to do with a loose tooth, the most important thing is not to forcefully and prematurely remove it.
Additionally, it would be better to consult a dentist to check on your child's overall oral health.
https://sunrise-dentistry.com/blog/how-to-deal-with-a-loose-tooth/
12 Christmas Cocktails to Add Extra Cheer In Your SeasonPaulDonahue16
With Christmas coming up, these 12 Christmas Cocktail Recipes will add some cheer to your celebration!
Several studies have shown that drinking champagne is good for the body.
Find out what these health benefits are and why drink champagne regularly!
https://villagewarehousewineandspirits.com/12-christmas-cocktails-to-add-extra-cheer-to-your-season/
6 Things To Consider Before Renting a Boat PaulDonahue16
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Make the most out of a safe and fun-filled boating adventure with these key factors.
https://bayexcursion.com/6-things-to-consider-before-renting-a-boat/
What Do Chiropractors Treat: Ten Common Conditions PaulDonahue16
Chiropractic care is known for providing relief from tension and pain through muscle adjustments; however, there are other health conditions you can improve with the help of a licensed chiropractor.
If you are wondering what conditions chiropractors treat, this article will tackle nine conditions that can be treated with chiropractic care.
https://advancedchiropractorsgroup.com/what-do-chiropractors-treat-ten-common-conditions/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Google Looks Into the Index Now Protocol for Crawling and Indexing
1. Google Looks Into the IndexNow
Protocol for Crawling and Indexing
BLOG | ADVANCED DIGITAL MEDIA SERVICES
https://advdms.com/
2. While current Google indexing and crawling
efforts are efficient, they’re open to trying the
IndexNow protocol.
As you know, search engines crawl and index
website pages. Search engines find,
understand, and organize everything published
on the internet. They pull up and offer the most
relevant information to the user’s query.
3. With search engine optimization, the most
critical piece is the visibility of your content
across search engines. Your content will not
appear on search engine results pages
(SERPs) if they can’t find you. Advanced
Digital Media Services is here to explain how
crawling and indexing works and how the
IndexNow protocol will change the landscape
of indexing by Google.
4. What Is Crawling and Indexing?
The internet is a vast space filled with billions of
information. Before you start your search, search
engines apply crawling and indexing protocols.
On Google, web crawlers, also known as
Googlebot, gather all the related information.
Google uses web crawlers to find web pages
available for the public, and they scan these
pages and follow links included in the content.
5. The process is much like what a user does when
browsing. Web crawlers go through all these links
and bring back the data on Google’s servers.
Once web crawlers find a web page, Google
renders all the content on the page — taking
signals like website freshness and keywords. All of
this information is tracked on the Google Search
Index.
6. Google indexing means running an analysis of a
web page’s content and meaning. If it follows the
webmaster guidelines set by Google, your page
will come up in Google search results. Google
Search index is like the index you see on the back
of a book — there’s an entry for every word on
every web page’s content.
7. Does This Affect Your Search Engine Ranking?
Now that you know the answer to “what is
crawling and indexing?” your next question might
be about whether it affects your ranking in SERPs.
When users type in a search query, search
engines go through their indexes and find
relevant content. Then, they rank the results
according to relevance. For crawling and indexing
to be effective, web pages should be visible and
accessible.
8. There are also things you can do if there are
certain pages that you don’t want search
engines to crawl and index. While there may
be reasons why you want to do this, you need
to make sure that the rest can be found
through search engines’ crawling and
indexing protocols.
9. Google Indexing: Why Is Google Not Indexing
Your Website
There are several possibilities as to why Google’s
current crawling and indexing protocols haven’t
encountered your site. It could be a problem with
your SEO efforts because you’re not gaining
organic traffic for your website.
10. Here are some of the reasons why your site
isn’t indexed yet:
Your website doesn’t have a sitemap.xml.
Google hasn’t crawled through your site yet.
Your website has a lot of duplicate content.
It takes a long time for your website to load.
Your website has crawl errors.
11. Google Indexing: Does the IndexNow Protocol
Change Anything?
Recently, a spokesperson from Google announced
that they would be trying out the IndexNow
protocol, a new initiative from Yandex and
Microsoft. This protocol is open to all search
engines. With IndexNow, website owners will have
all their web pages and content indexed instantly
by the search engine.
12. According to Google, their Google indexing and
crawling efforts are efficient, but they will see
whether the IndexNow protocol can contribute to
their current sustainability efforts. Now, Google is
taking a calculated approach to this new
protocol.
Google has also been vocal about being carbon
neutral since the year 2007. According to Google’s
statement, they’re well on their way to becoming
carbon-free by 2030 — across all their campuses
and data centers. As Google is all for making
processes efficient, they will test out the potential
benefits of the IndexNow protocol.
13. What makes IndexNow protocol different from the
current crawling and indexing protocols is that
there’s no need for web crawlers to check whether
web pages have been updated. This process
saves plenty of bandwidth, time, and resources
for both search engines and website owners.
15. How Does the IndexNow Protocol Work?
This protocol is user-friendly and simple. Website
owners will have to create a key on their server
and post the URL to the specific search engine. All
IndexNow-participating search engines will get a
notification for the change. Here’s a step-by-step
guide:
16. First, generate a key, supported by the
IndexNow protocol from this key generation
tool.
Once you have the API key, host the key in the
root directory. Make sure that it’s in txt format.
Doing this will help verify the ownership of the
URLs you’ll be submitting.
Start submitting URLs when you have added,
updated, or deleted web pages. You can either
submit a single URL or bulk URLs.
1.
2.
3.
17. Why Did Google Change Its Mind?
Initially, Google didn’t participate in the IndexNow
protocol. Based on their statement, they want to
see whether this new protocol will help with their
goal of becoming carbon-free in the future. It’s no
secret that Google’s crawling and indexing efforts
are top-of-the-line.
18. They’re involved in improving their crawling
efficiency, and just last year, the search engine
giant’s Googlebot supported the HHTP/2 — a
much better data transfer protocol. With the
entrance of the IndexNow protocol, the landscape
of search engine optimization is evolving. Instant
indexing makes it easier for websites to provide
updated content across search engines.
As experts, we know that the IndexNow protocol is
a game-changer in the SEO industry.
19. Although Google is still in the testing phase for the
said protocol, this shows promise both for website
builders and search engines. Advanced Digital
Media Services provides clients with top-notch
SEO services. We’re up-to-date on the latest
trends and changes in SEO.
If your business is yet to dip its toes in the digital
world, we’re here to help. We offer different SEO
packages that fit your digital goals. Schedule a
call with us today, and let’s discuss the future of
your business online.
20. E-MAIL ADDRESS
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