Google+ & PR: What it means for you and your company
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This document discusses Google+ and its potential implications for public relations and marketing. It provides an overview of Google+'s key features like Circles, Streams, Hangouts, and Photos. It also outlines tips and tricks for using Google+ and advises preparing brands for a potential limited rollout on the platform within two weeks. The document argues that Google+ could become a new CRM, search, advertising, personalization, and shopping platform due to its social data collection and targeting capabilities.
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Google+ & PR: What it means for you and your company
- 1. Google+ & PR: What it means for you and your company? PRSA –NY September 27th, 2011 Sandra Fathi Email: sfathi@affect.com President, Affect Twier: @sandrafathi President, PRSA New York Chapter LinkedIn & Google+: Sandra Fathi Slideshare: Slideshare.net/sfathi PROPRIETARY & CONFIDENTIAL
- 2. Affect Strategies PROPRIETARY & CONFIDENTIAL 9/27/11
- 3. Google+ = A New Social Network This Social Network Creates A New Social Order Google+ has the potential to become: Listening Platform Research Platform Brand & Marketing Platform Sales Platform Advertising Platform Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 4. Let’s Take a Tour Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 5. » Add & Organize People You Know – Circles » Video Chat with up to 9 Contacts– Hangout » Share & Read Content from Your Contacts & the Public - Streams » Share Photos & Mobile Uploads – Photos » Fill Out Your Profile & Contact Info – Profile » Find Topics of Interest - Sparks Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 6. Circles Circles Add Contacts, Organize Contacts & Create Communities Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 7. Create Groups (Circles) based on areas of Circles interest or association. (This is how you choose to share and/or receive information from specific contacts. ) Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 8. Share a link, a post, a video, a location or Streams even a Circle (up to 250 contacts) View updates and posts by everyone or filter by Circles Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 9. Create and instant Hangout for up to 9 contacts to join. Make it public and more Hangouts folks can listen in but not participate. Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 10. Google+ Profile Fill out your profile and link to other social media sites Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 11. Google+ Profile All of your activity on Google+ and linked networks are stored here Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 12. Photos & Videos Download the Google+ app and upload from your mobile phone Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 13. Additional Features Huddle = IM/Group Chat Sparks = Areas of Interest Games Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 14. Tips & Tricks • Customize your Profile view by Circle or by individual • Customize your Notifications (in Account Seings) for email, SMS, Google+ Bar and Mobile • Filter your Stream view by Circle • Sharing publically may appear in search results • Share with someone not on Google+ via email • Lock a post (to prevent 1-click sharing) or disable comments • Use #hashtags – just like on Twier • Block people or ignore them – they won’t be notified, but it may limit their ability to interact with you • Mention/Tag people with a +Name, @Name or Email • There is no limit to the number of people you can chat with Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 15. Formaing & Shortcuts • Underscore = Italics _italics_ • Asterisks = Bold *bold* • Hyphens = Strikethrough -strikethrough- • +Name or @Name = Tag +Natalie or +natalie@gmail.com Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 16. Brands on Google+ • Already in beta (Ford) • Expected limited rollout within 2 weeks • Get Ready • Prepare your Circles (customer/contact databases) • Appoint an administrator/community manager • Create an editorial calendar • Curate content • Follow Google+ Community Managers • Alert other Google property managers within your organization • Prepare to collaborate Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 17. The Possibilities • CRM – Google+ could become your CRM tool • Search - Google+ could be central for Google Algorithms • Advertising – Google+ feeds the data monster for Adwords and more • Advertising – Google+ is the new targeted advertising platform • Personalization – Google+ knows who you are and customizes all Google services • Shopping – Integration of Circles into shopping and opinion sites • Privacy – Forfeited for services and content customization Affect PROPRIETARY & CONFIDENTIAL 9/27/11
- 18. Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi Affect 989 Avenue of the Americas, 6th Floor New York, NY 10018 sfathi@affect.com 212 398 9680 Twier: @sandrafathi Web: www.affect.com Blog: www.techaffect.com PROPRIETARY & CONFIDENTIAL