Mobile money and banking services have seen significant adoption around the world. In Japan, over 35 million people use mobile wallet services, while 10 million Japanese made a mobile purchase in December. M-Pesa in Kenya has over 35% of the population as users, processing amounts equal to 25% of Kenya's GDP. Airtel plans to launch mobile wallet services across 15 African countries in 2011. Mobile banking apps from banks like Sparkasse in Germany and Rabobank in the Netherlands provide full banking functions on smartphones. Operators are also moving into banking through investments and partnerships to capitalize on the growth of mobile financial services.

1. A look at Mobile & Money around the world

2. The Holy Grail

3. New technology doesn’t always deliver on its promises…..

4. Adoption is driven by web familiarity

5. “ ..the future is already here. It's just not very evenly distributed”

6. "Osaifu-Keitai" (mobile phones with wallet functions) Over 35 million users in Japan

7. 10 million Japanese mobile users made a mobile purchase in December

8. DOCOMO customers can send 20000 yen by phone

10. THIS IS THE MOST SUCCESFUL BANK IN KENYA

11. M-PESA in Kenya

12. 35% OF POPULATION 81% of SAFARICOM CUSTOMERS MONTHLY VOLUME = 25% of GDP

14. Nokia Money NOW LIVE IN INDIA

17. Rabobank (Netherlands) + mobile website (incl. full mobile banking functions) But no automatic redirection;

21. 300% ROI

22. Future, Now

25. Square

26. Square

28. Visa Mobile for iCarte

29. Bling Tag

30. Bump to transfer via Paypal

32. NFC http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter

33. The Operators fight back

34. The Apple advantage?

35. Mobile is becoming accepted

36. Mobile is becoming accepted

37. TECHNOLOGY IS EMBRACED WHEN IT SOLVES PROBLEMS

39. WHAT PROBLEMS COULD YOU SOLVE FOR YOUR CUSTOMERS?

40. Where is the nearest ATM that doesn’t charge me?

41. How do I keep track of my expenses?

42. Where does my money go?

43. How can I pay this cheque in ASAP? * Mobile Remote Deposit Check

44. How do I avoid card declines when travelling?

45. Why doesn’t my credit card offer me Groupon type deals?

46. The good start ups are focused on problem solving

47. It’s time to experiment Relevant, Measurable, Scaleable & Mobile First

48. [email_address] @addictivemobile http :/ /www.addictivemobile.com [email_address]