The document discusses mobile banking trends in 2014, highlighting the impact of innovative technology on real-time banking access and customer loyalty. It emphasizes the growing importance of digital wallets, mobile payment applications, and advanced authentication methods like biometrics. The analysis indicates that banks are increasingly investing in mobile solutions to maintain a competitive advantage in an evolving environment.

1. Mobile Banking
Trends 2014

2. Innovative Technology
Game-changing magic of the technology paves way
for real-time access and simplicity in banking
interactions through Mobile Banking
In developed economies,
banks operate in highly competitive
environments, increasingly challenged to differentiate
through products and pricing

3. Innovative Technology
Banks seek out innovative technologies to help them
build a stronger relationship with their customers and
increase customer loyalty, while controlling operational costs

4. Price and Infra Advantage
The infrastructure is there to multiply mobile banking usage
 Well-priced smart phones and high-speed 4G in more
neighbourhoods

5. Click with your Smart phone
 smartphone camera has been a key to mobile banking’s rapid
adoption
First iPhone, in 2007 shipped with 2 MP camera
Recently shipped iPhone 5S has 8MP camera
 Picture Pay, where consumers can pay a bill by
snapping a picture of it

6. Digital Wallet the Challenging Part
Consumers, financial institutions, merchants, smart phone makers
still others have to be brought on board in
this
game changing endeavour of
phone replaces the plastic card

7. Smarter and more personalized
 Integral to wallet adoption will be
inclusion of rewards and discounts as the phone becomes the
delivery tool
 A digital wallet will be substantially
smarter and more personalized
than a plastic card in a leather wallet

8. A singular payment Application
Mobile wallet allows consumers to
store and manage
their credit, debit, prepaid and gift cards on their
smart phone
using a
singular payment application

9. A singular payment Application
No need of carrying around a stack of physical plastic cards
swipe phone or tap the screen,
a payment can be easily made

10. Conventional Apps
Most banks today have comprehensive suite of mobile apps that
enable customers;




to check account balances
pay bills
transfer money between accounts
receive information about new products/services, fraudulent
activities

11. Advanced Apps and Technology
Biometrics
 fingerprints, eye scans, voice prints for user log in
authentication
Image Banking and Remote Deposit Capture(RDC)
 customers can scan their checks
and the image is immediately transmitted to the bank

12. The economic factor for Banks
key reason that top banks across the globe are investing in
mobility is that
 finding the economics of
operating many physical branch locations
prohibitive

13. Geo - Mobile Banking Usage
Turkey tops in internet banking, with almost 50% participation

14. Age - Mobile Banking Usage
younger aged people tops in this list

15. Competitive Advantage
Banks will continue to invest in technologies that give them a
competitive advantage
and
enable them to
reach the modern consumer
We can help you
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16. Thank You
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