This document discusses how commercial organizations and cultural institutions can work together to generate mobile revenues. It suggests that advertising should work with culture rather than steal from it, and that brands need to be useful, relevant and entertaining. It proposes three new product development ideas: facilitating art postcards, creating a London movie map, and exploring art wallpapers. The goal is for brands to move from being brand-funded to brand-curated.

1. How can commercial organisations and cultural institutions work together to generate mobile revenues?

2. SHOW ME THE MONEY

3. BRANDS & SPORT

4. EYEBALLSASSOCIATIONACTIVATION

5. BRANDS & MUSIC

6. EYEBALLSASSOCIATIONACTIVATION

7. BRANDS & CULTURE?

8. ADVERTISING STEALS FROM CULTURE

9. ADVERTISING STEALS FROM CULTURE

10. CULTURE IS GREAT FOR FRAMING BRANDS

13. ADVERTISING WORKS WITH CULTURE

17. BRANDS NEED TO BE USEFUL RELEVANT ENTERTAINING

20. FROM BRAND FUNDED TO BRAND CURATED

26. THREE NPD IDEAS

27. FACILITATE ART POSTCARDS 3 NPD IDEAS

28. LONDON MOVIE MAP

31. EXPLORE ART WALLPAPERS

33. IT’S TIME TOEXPERIMENT

34. simon@addictivemobile.com@addictivemobile