Google for Nonprofits

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This presentation was given at the Palmetto Technology Hub's conference on 06/30/11. It covers Docs, Analytics, & AdWords.

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Google for Nonprofits

  1. 1. Google Tools for Nonprofits<br />Tina Arnoldi<br />(843) 723-3635<br />Twitter: @TinaArnoldi<br />Blog: http://blog.tinaarnoldi.com<br />tina@palmettotechnologyhub.org<br />tina@coastalcommunityfoundation.org<br />1<br />
  2. 2. Let’s talk about….<br /><ul><li>Google Docs
  3. 3. Google Analytics
  4. 4. Google AdWords</li></ul>2<br />
  5. 5. Google Docs<br />Works in the cloud<br />Can set security for folders<br />Insert comment<br />Download to PDF/Word<br />Public or private<br />Work at the same time<br />Notify people of changes by email<br />Sharing (not attaching to emails)<br />3<br />
  6. 6. Google Docs<br />Overwhelming, right?<br />4<br />
  7. 7. Google Docs<br /><ul><li>Shared collection for info pertaining to PATH (edit/view)
  8. 8. Still a lot of documents to sort through</li></ul>5<br />
  9. 9. Google Docs<br /><ul><li>Created a sub-folder just for the conference (BOOT Camp)
  10. 10. Easier to see documents specific to that project
  11. 11. Search</li></ul>6<br />
  12. 12. Google Docs<br />Not a fan of “track changes” in Microsoft Word?<br />Add your comments to a document.<br />7<br />
  13. 13. Google Docs<br /><ul><li>You can also use Docs to collect survey data (forms)
  14. 14. Different types of questions
  15. 15. Notification rules
  16. 16. Edit confirmation
  17. 17. See www.tinaarnoldi.com for a short ‘how-to’ tutorial</li></ul>8<br />
  18. 18. Google Docs<br /><ul><li>… and the results are dropped into a form.
  19. 19. Summarize data
  20. 20. Revision history
  21. 21. Share with other users
  22. 22. Export
  23. 23. Do a test (make sure you have the right question type)</li></ul>9<br />
  24. 24. Google Analytics<br />Is anyone visiting your web-site?<br />10<br />
  25. 25. Google Analytics<br />11<br />
  26. 26. Google Analytics<br />12<br />Your goal is an action you want your web-visitors to take:<br /><ul><li>Visit volunteer page
  27. 27. Donate
  28. 28. Sign up for an event
  29. 29. Go to social media profile
  30. 30. Download an application</li></li></ul><li>Google Analytics<br />Dashboard<br />Info at a glance<br />Annotation<br />Noteworthy event<br />Bounce rate<br />Site vs. Blog<br />New Visits<br />Attracting new people<br />Vs. visitors<br />% Change <br />What happened?<br />13<br />
  31. 31. Google Analytics<br />What pages are people visiting?<br />Conference page<br />Home page<br />Volunteer sections<br />These are popular pages, can we improve the content?<br />Note bounce rate<br />14<br />
  32. 32. Google AdWords<br />You can drive even more traffic with Google AdWords.<br />15<br />
  33. 33. AdWords connects to Analytics<br />16<br />
  34. 34. Google AdWords<br />SEM<br />1<br />SEO<br />17<br />
  35. 35. AdWords<br />Campaign (topic) <br />Ad group (specific service/product)<br />Ad<br />Ad<br />10 – 30 keywords (avoid duplication across ads)<br />Ad group<br />Ad<br />Ad<br />10 – 30 keywords<br />18<br />
  36. 36. Google AdWords<br />19<br />Campaign<br /><ul><li>Ad group
  37. 37. Ad group
  38. 38. Ad group
  39. 39. Ad group</li></li></ul><li>AdWords<br />Campaign (topic) <br />Ad group (specific service/product)<br />Ad<br />Ad<br />10 – 30 keywords (avoid duplication across ads)<br />Ad group<br />Ad<br />Ad<br />10 – 30 keywords<br />20<br />
  40. 40. AdWords<br />PATH (Campaign)<br />Nonprofit Ad (Ad Group)<br />Nonprofit tech volunteers<br />Charleston nonprofits<br />Volunteer tech support<br />Free tech support, free computer help, nonprofit volunteers, technology Charleston<br />E-news <br />Looking for tech tips?<br />Technology tips, free tech tips, technology e-news<br />Nonprofit BOOT Camp<br />Nonprofit Tech Conference<br />Nonprofit conference, nonprofit training, etc…<br />Volunteers<br />Share your tech knowledge<br />Seeking volunteer geeks<br />Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer<br />21<br />
  41. 41. Google AdWords<br />22<br />Nonprofit ad group <br /><ul><li>Ad
  42. 42. Ad
  43. 43. Ad</li></li></ul><li>AdWords<br />Campaign (topic) <br />Ad group (specific service/product)<br />Ad<br />Ad<br />10 – 30 keywords (avoid duplication across ads)<br />Ad group<br />Ad<br />Ad<br />10 – 30 keywords<br />23<br />
  44. 44. AdWords<br /><ul><li>What’s a good click-through rate?
  45. 45. How can I stay on the front page?
  46. 46. Can I target only local people?</li></ul>24<br />
  47. 47. AdWords – Keywords by group<br /><ul><li>Different keywords for different ad groups
  48. 48. Notice the difference in clicks for keywords for the same ad group</li></ul>25<br />
  49. 49. AdWords – Nonprofit Ad Group<br />“Nonprofit tech volunteers” receive the most clicks <br />– Now what?<br /><ul><li>Duplicate it & make minor changes
  50. 50. Pause the other ads
  51. 51. Edit the other ads
  52. 52. Improve keywords</li></ul>26<br />
  53. 53. Volunteer Resources<br />The Analysis Exchange<br />www.webanalyticsdemystified.com<br />Media Cause<br />www.mediacause.org <br />27<br />
  54. 54. Google Tools for Nonprofits<br />Tina Arnoldi<br />tina@coastalcommunityfoundation.org<br />tina@palmettotechnologyhub.org<br />28<br />

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