Google reported unexpectedly high revenues of $50 billion in 2012, mostly from internet advertising. Around 40% of US ad revenue came from Google, as advertising moves from print and media to the internet. Google is diversifying by acquiring Motorola Mobility and entering the smartphone industry, where Android can launch its phone business to compete against Samsung and Apple.

1. Google
&
its revenues

2. Web world
wizard, Google has
reported an
unexpectedly high
level of revenue in
2012

3. Google’s earnings
of US$ 50 billion
is the first
instance for
successful revenue
mobilisation from
the internet based
digital world

4. Majority of its
revenue comes
from internet
advertising.

5. The trend shows that
advertising is slowly
penetrating into the internet
world, partly away from the
print and media

6. In the last three quarters of
2012, Google has achieved an ad
revenue of US$10.58 billion or
around 3 lakh crores Rupees

7. Increasing use of
smartphone in the US
has facilitated the
company’s ad revenue

8. Around 40% of the ad
revenue in the US has
been garnered by
Google

9. Google is now trying to
diversify its activities by
venturing into the
smartphone industry

10. It has recently acquired
the Motorola Mobility to
step into a market where
there is intense
competition between
Samsung and Apple

11. Google’s expectation is that the
Android platform can be used as a
launch pad for its smart phone
consolidation

12. The internet giant’s plan to come out
of the virtual world to the electronics
world may trigger another phase of
intense competition in the ever
changing industry

13. Thank You
Reference: www.indianeconomy.net