1. Polar Mobile Raises $6 Million in Funding For New
MediaEverywhere™ Product Line
January 23, 2012 (Toronto, Canada) – Polar Mobile
(www.polarmobile.com), a leading platform provider for digital media
distribution, today announced a $6 million funding round led by
Georgian Partners with co-investment from the Ontario Venture Capital
Fund “OVCF” (Toronto). The new funding joins more than $3 million
invested to-date from private investors and is being used to expand
globally and launch MediaEverywhere, a new product line that will
transform the media industry.
The world’s largest media companies work with Polar today, including
CBS Interactive, Condé Nast, Sports Illustrated, The Globe and Mail,
Shanghai Daily, Future Publishing, Rogers Media, Khaleej Times and the
Wall Street Journal. Polar is a go-to partner for top-tier publishers,
broadcasters and sports media brands, having worked with over 380
media brands in 12 countries and having served over 1.6 billion page
views to 11 million users to-date.
“Polar transformed how media companies deliver content to
smartphones and tablets by providing a turnkey, cloud-based software
platform for the rapid deployment of feature-rich native applications”,
said Kunal Gupta, Chief Executive Officer, Polar Mobile. “We are thrilled
to have the backing of Georgian and now it is helping to accelerate the
launch of our next-generation software platform, MediaEverywhere.”
MediaEverywhere is an HTML5-based solution to distribute media
content in a multi-device environment, including smartphones, tablets
and desktops. It will include support for both app-centric and browser-
based media consumption and enable Polar’s media customers to
create, design and manage custom user experiences in-house.
MediaEverywhere will decrease customers’ development time and
increase their opportunity to monetize their content.
“The complexity of new platforms and ever-changing business models
introduces new opportunities that media companies can benefit from
with Polar’s help”, says Justin LaFayette, Partner, Georgian Partners.
“We are excited about Polar’s ability to scale globally and their vision for

2. leveraging applied analytics to enhance engagement and drive
monetization of media.”
With the rapidly increasing demand from media companies for scalable
software solutions to enable better user experiences that are more
personalized and seamless, MediaEverywhere will use audience
intelligence to increase engagement and monetization opportunities for
customers.
“Digital distribution and monetization is a top priority for media
companies around the world and working with Polar has enabled us to
accelerate and scale our digital strategy in a rapidly changing world”,
says Albert Read, Deputy Managing Director, Condé Nast. “The Polar
team have been great to work with and we look forward to continuing
our relationship.”
Polar’s current product, SMART, provides a fast and easy solution for
media companies to launch custom-branded apps across iPhone, iPad,
Android, BlackBerry, PlayBook, Windows Phone and Nokia devices.
Polar has partnered with top handset manufacturers around the world,
and in the past year has entered into commercial agreements with
Microsoft, Nokia, Research In Motion, Intel and Samsung.
“Polar’s leadership within media worldwide and their focus on
innovation helps bridge the gap for consumers to enjoy great content
from premium brands on the latest devices”, says Gladstone Grant, Vice
President, Microsoft. “We have worked closely with the team at Polar
for a few years now and are excited to continue a close relationship with
their new MediaEverywhere product line.”
Gartner reports that more than 440 million devices were sold
worldwide in the third quarter of 2011. Of that total, 26% were
smartphones, for a total of 115 million new devices in market.
Meanwhile, an October 2011 comScore study showed that the mobile
and connected device share of news publisher audience for top media
brands is between 7 and 11 percent of the total. This figure is trending
upward, which influences where advertising campaigns can be
distributed to reach the whole digital audience. The connected device
segment of the personal device market will continue to grow quickly
beyond tablet computing and grow to include most staple house hold

3. appliances, as seen in the displays at the 2012 Consumer Electronics
Show in Las Vegas.
Headquartered in Toronto, with a presence in San Francisco and Dubai,
Polar expects to double their team from 40 to 80 people in 2012 while
opening offices in New York and London.
MediaEverywhere will launch later in 2012 and be first rolled out to
existing Polar customers.
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About Polar Mobile
Polar Mobile licenses to global media companies industry-leading
Platform Services that makes it fast and easy to launch branded mobile
apps across every smartphone and tablet device. Thousands of mobile
apps are powered by Polar Mobile’s SMART™ Platform for hundreds of
media publishers in dozens of countries, including top-tier magazines,
newspapers, broadcasters and online portals across the news, sports,
entertainment and lifestyle media verticals. For more information, visit
www.polarmobile.com and follow @polarmobile.
About Georgian Partners
Georgian Partners is a growth equity firm investing in expansion stage
enterprise software, and information aggregation companies. Georgian
Partners was founded by successful entrepreneurs and technology
executives, and is backed by a team with deep operational experience.
For more information, please visit www.georgianpartners.com.
About the Ontario Venture Capital Fund
The $205 million Ontario Venture Capital Fund is a joint initiative
between the Government of Ontario and leading institutional investors
to invest primarily in Ontario-based and Ontario focused venture capital
and growth equity funds that support innovative, high growth
companies. OVCF is structured as a fund of funds with the primary
objective of generating attractive returns for its investors. The Fund is

4. managed by Northleaf Capital Partners. For more information on OVCF,
go to www.ovcf.com.
Contact
Tara Robertson
Polar Mobile
+1.416.277.9469
tara.robertson@polarmobile.com