2023 MeasureCamp North America talk on Google Analytics Alternatives.

1. Jason Packer
jason@quantable.com
GOOGLE ANALYTICS ALTERNATIVES

2. killedbygoogle.com
Google Universal Analytics
July 1, 2023

3. … how the migration is going (as of Nov 22)

4. …what’s next?

5. 120+ different tools! Where do we start?

8. TRADITIONAL WEB ANALYTICS VS.
PRODUCT ANALYTICS
Web Analytics Product Analytics
Pageviews First Events First
Sessions, Unique Visitors Users, Customer Lifetime
Web-based Cross-platform
Focused on inbound and marketing
ROI
Focused on product usage and
retention

9. vs
Simplified (Plausible)
Traditional (Piwik Pro)

10. Product Analytics (Amplitude)

12. TRACKING METHODS
It’s not magic, it’s still (mostly) cookies.
• Cookies (but not 3rd party)
• User-Agent + IP (hashed)
• Browser
fi
ngerprinting
• Referrer only (no sessions)

13. Google: “UA needs to die”
Also Google: “Let’s not be so hasty about 3P cookies”

14. “The death of cookies!”
"The eventuality of a near elimination of cookies set in a third-
party context in conjunction with increasing limitations on
fi
rst-
party cookies dependent upon your browser and its settings."
or…

15. PRIVACY QUESTIONS
• Can I do consent-less tracking?
Do I need consent for other things anyways?
• What’s my regulatory environment?
Privacy != compliance, but doing “the right thing”
with your customer data is the easiest path
• What’s the minimum data I need to do my job?
”Collect everything and
fi
gure it out later” 🚩 🚩
• What’s my demographic & browser makeup?
Cookie blocking, time-to purchase, Safari users, etc.

16. • What's my budget?
including implementation
• What's my traf
fi
c level & makeup?
hits/pvs per month, traf
fi
c per user

17. https://gaalternatives.guide/sheet

18. HOSTING QUESTIONS
• Do I want to go cloud of self-hosted?
Cloud unless you have to.
• Open Source?
Few options, “Open-core” model limitations
• Location and performance
!

19. gaalternatives.guide
MEASURECAMP for
20% off
Paperback ($29.95)
Kindle ($24.95)
ePub + PDF ($25)