Google analyticspresncsuwebdev

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Google analyticspresncsuwebdev

  1. 1. Introduction to Google Analytics Presentation to North Carolina State University Web Developers Thursday, June 3rd 2010 Nick Young @usaussie http://oitdesign.ncsu.edu
  2. 2. The Great Collector in the Sky Who your visitors are Where they came from What browser they used What they looked at how long they looked at stuff
  3. 3. "Who" your visitors are (IP Address) "I can tell you haven't been here before." "Awww...you use Time Warner. So sorry." "See,we're NOT blocked in China!"
  4. 4. Where they came from (Referrer) Which sites have links to my site? I'm still listed on Altavista. Money Well Spent!
  5. 5. What browser? (Browser String) 4 Netscape Communicator visits! My site is Win98 Optimized Who has Shockwave installed? My users really like their Blackberry Hurls? 4-bit color schemes coming back!
  6. 6. What they looked at & how long "I swear...people LOVE Flash Intros (with big loading status bars)" We need some "more like this" buttons
  7. 7. Get started in a 3 easy steps 1 website + 1 google account + ability to visit analytics.google.com
  8. 8. Create a new profile "Profile" == collection of pages you want to track
  9. 9. Copy your tracking code You'll need either the whole thing or just the UA string for use in modules/plugins
  10. 10. Where do I put the code? What Google says: "Immediately after the opening <body> tag "
  11. 11. That's where.
  12. 12. Modules/Plugins: Could it BE any easier? Drupal: drupal.org/project/google_analytics Wordpress: search plugins for "google analytics" choose a highly rated plugin
  13. 13. Off and tracking...almost... Be patient...it's not instantaneous (10-15 mins)
  14. 14. Here's one I prepared earlier Super Sweet Bounce Rate!
  15. 15. Create, then delegate
  16. 16. analytics.google.com We'll do it live!
  17. 17. Track Individual Outbound Links <a href="http://foo.com" onClick="javascript: pageTracker._trackPageview(’/outgoing/foo. com’);">Go Here</a> Shows up in Content report as outgoing/foo.com (drill down through /outbound) Just change /outgoing/foo.com to however you want it to show up in your reports
  18. 18. Automatically Track All Outbound Links Wordpress / Drupal / Joomla / Stand-alone scripts (google them) Search --> well maintained? --> Yes? --> Install
  19. 19. 50 Resources for Google Analytics: go.ncsu.edu/l3ege9 This presentation: go.ncsu.edu/l3fseq (those are both L's) Thanks! Nick Young / @usaussie http://oitdesign.ncsu.edu

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