This slide describes how to use Predictive Analytic for Retail Business.

1. Predictive Analytic
for Retail Business
By
Mr. Witsanukorn Phuimoontree
GM Business Intelligence Management

2. Agenda
 Store Cluster for Planogram Application
• RFM
• for Active Customer
• for Expired Customer

3. Retailer

4. Retailer

5. Retailer

6. Retailer

7. Retailer

8. Retailer

9. Retailer

10. Retail Analytics
Descriptive
analytic
Inquisitive
analytics
Predictive
analytics
Prescriptive
analytics
Pre-
emptive
analytics
What happened
When ?
What It happened
then ?
What will happen
When I change the
Process ?
What should I
have to change ?
What can I
Do/change
more?
Information
Insight
Decisions
Actions

11. Data Process
 Data Collection
 Data Cleansing
 Data Mapping
 Explore Data
 Analysis Data
 Algorithm
 Build Data Model
 Testing &
Evaluation
 Discussion with
Business Owner
 Action
Adjust model
Deployment
Make
Decision
Build Model
&
Evaluation
Data
Explore
Analysis
Data
Preparation

12. Store Cluster
for Planogram Application

13. Store Cluster
Store Cluster for Planogram Application
Planogram View
Cluster#4
#4
Cluster#3 #3
Cluster#2
#2Cluster#1
#1

14. Planogram Performance
Planogram View
#1
#2
#3
#4
Cluster#1
Cluster#3
Cluster#3
Cluster#2
Store Cluster
Planogram Performance Monitoring

15. Benefit
 Design Planogram for Store Cluster Characteristic
 Design Planogram View base on Store Cluster & Store Character
 Control Planogram View base on Store Cluster
 Set up Design and support Planogram

16. RFM
for Active Customer
& Expired Customer

17. RFM for Active Customer
#1
#2
#3
#4
#5
#6
#7
#8
#9
High Value
Normal Value

18. RFM for Active Customer
#4
#5
#6
#7
#8
#9 Normal Value
#1 High Value
#2
#3
Strategy Support
 Set up Call center Team
(High skill) for Support
Sales & Service
 Offer Discount &
Promotion change
segmentation
 Communication New
Product & Service
 Convert Sales by Calling
to Procurement Systems
(High Expect)

19. RFM for Active Customer
Strategy Support
 Set up Call center Team
(Medium skill) for
Support Sales & Service
 Offer Discount &
Promotion for change
Segmentation
 Communication New
Product & Service
 Convert Sales by Calling
to Procurement Systems
#8
#9 Normal Value
#1 High Value
#2
#3
#4
#5
#6
#7

20. RFM for Active Customer
Strategy Support
 Set up Call center Team
for Support Sales &
Service
 Offer Discount &
Promotion for change
Segmentation (No
Expect)
 Communication New
Product & Service
 Convert Sales by Calling
to Procurement Systems
(No Expect)
Normal Value
#1 High Value
#2
#3
#4
#5
#6
#7
#8
#9

21. RFM for Expired Customer
#9
#8
#7
#6
#5
#4
#3
#2
#1
Change Service ,
Change Brand
Re Active

22. RFM for Expired Customer
Strategy Support
 Set up Call center Team
for follow up , offer Sales
& Service
 Offer Discount &
Promotion repurchase
 Convert status Active
 Communication New
Product & Service
Change Service ,
Change Brand#9
#8
#7
#6
Re Active
#5
#4
#3
#2
#1

23. RFM for Expired Customer
Strategy Support
 Set up Call center Team
for follow up
 Offer Discount &
Promotion repurchase
or active
 Communication New
Product & Service
Change Service ,
Change Brand#9
#8
#7
#6
#5
#4
#3
#2
#1 Re Active

24. RFM for Expired Customer
Strategy Support
 Set up Call center Team
for follow up
 Offer Discount &
Promotion repurchase
or active
 Communication New
Product & Service
#7
#6
#5
#4
#3
#2
#1 Re Active
Change Service ,
Change Brand#9
#8

25. Q&A

26. Contract
E-Mail:Witsanukorn.ph@gmail.com
Line : Witsanukorn.ph