CBUSWAW presentation July 2016

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Jason Packer

How to create and evaluate your online video framework - Tim Schmoyer

Internet

create and
evaluate your
video framework
youtube.com/videocreators

THE VIEWING EXPERIENCE
SETS EXPECTATIONSYOUTUBE / TV

Old Media New Media
Self Beneﬁt Social Benﬁt
Actors Authentic
Character Centric Viewer Centric
“Watch This!” “Join This!”
Shows People
Subtle, yet
distinct,
differences

Goals
1
Make people come back to the
platform often.
Return 2 Keep
Keep them on the platform for an
extended period of time.

Watch
Time
Session
Time
+ YouTube’s primary signals
for determining success.
Success
=

Proccess
Entice Viewers Hook Viewers Keep Viewers>>

Proccess
• Titles
• Thumbnails
• First 15 seconds
• Hook
• Branding
• Introductions
• Content
• CTAs
• Annotations
• Interactive Cards
• End card elements
• Playlists
Entice Viewers Hook Viewers Keep Viewers

Retention
Evaluate your video
structure to increase
watch time.

PROVIDE AMAZING VALUE.
OPTIMIZE IT FOR PEOPLE.DOMINATE

Tim Schmoyer
@timschmoyer
youtube.com/videocreators
tim@videocreators.com

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The presentation of the talk "Solid Pods Vs Personal Knowledge Graphs: Similarities and Differences" that was given by the PhD researcher Eleni Ilkou, in the 2nd Solid Symposium. Abstract: Solid Pods and Personal Knowledge Graphs are pioneering constructs within the Semantic Web community, each offering unique avenues for empowering individuals in the digital realm. Solid Pods stand as decentralized bastions of data control which grant users unprecedented authority over their digital presence, ensuring ownership, privacy and portability of personal data. Personal Knowledge Graphs infuse personal data and activity with contextual relevance, facilitating the synthesis and discovery of knowledge. This presentation aims to briefly reflect on the main similarities and differences among the Solid Pods and Personal Knowledge Graphs.

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

EleniIlkou

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