2. Factor Analysis
“A statistical approach that can be used to analyze
interrelationship among a large number of variables
and explain these variables in terms of their common
underlying dimension.”
3. Factor Analysis
“A statistical approach that can be used to analyze
interrelationship among a large number of variables
and explain these variables in terms of their common
underlying dimension.”
4. F1
F3
F2
The product benefits don't outweigh costs
Too many clicks until purchase
Insufficient information
Did not have size
Checkout process is too long
Color of choice is out of stock
Found product else where for less
Price is prohibitive
5. F3
F2
The product benefits don't outweigh costs
Too many clicks until purchase
Insufficient information
Did not have size
Checkout process is too long
Color of choice is out of stock
Found product else where for less
Price is prohibitive
Inventory
management
6. The product benefits don't outweigh costs
Too many clicks
Insufficient information
Did not have size
Checkout process is too long
Color of choice is out of stock
Found product else where for less
Price is prohibitive
Inventory
management
Price/Value
Site structure
7. F1
F3
F2
Nursing staff was extremely kind and attentive
Physician team was very informative
Accepted insurance
Best hospital in my area
Perception of lower cost
Unaware of other options
Surgeon had many years of experience
Easy online scheduling
8. F3
F2
Nursing staff was extremely kind and attentive
Physician team was very informative
Accepted insurance
Best hospital in my area
Perception of lower cost
Unaware of other options
Surgeon had many years of experience
Easy online scheduling
Brand
recognition
9. Nursing staff was extremely kind and attentive
Physician team was very informative
Accepted insurance
Best hospital in my area
Perception of lower cost
Unaware of other options
Surgeon had many years of experience
Easy online scheduling
Brand
recognition
Patient
experience
Affordability