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GOOGLE ADWORDS
CONVERSION
TRACKING
PRESENTED BY :
TANUJA T. TALEKAR
Track clicks on your website as conversions
You can use conversion tracking to track when
someone clicks a button or link on your website.
For example, you can track when someone clicks a
“Buy now” button.
This presentation explains how to add and edit a
conversion tracking tag to your website to track
customer clicks
Why use it?
You may want to
track clicks as
conversions if you
want to track when
your website’s
visitors do one of the
following:
Make a payment on
a 3rd-party payment
page. If your
customers click a
purchase button and
then pay on a 3rd-
party page, they may
not return to your
site's purchase
confirmation page.
Download a
file. Track when your
customers click to
download a white
paper, app, or other
file.
Click referral
links. Track when
your customers click
a referral link to
another website.
Setup of
conversion
tracking step by
step
STEP 1: GO TO CLICK ON TOOLS AND
THEN CLICK ON CONVERSIONS
STEP 2: CLICK ON CONVERSION
STEP 3: THEN SELECT WEBSITE
STEP 4:THEN ENTER YOUR
NAME,VALUE,COST,CATEGORY
CLICK ON SAVE AND CONTINUE
STEP 6:THEN YOU WILL SEE FOLLOWING DETAILS
WITH YOUR TRACKING CODE WHICH
YOU WILL ADD INSIDE YOUR <BODY> </BODY>
TAG
STEP 7:FINALLY CLICK ON DONE.. AND COPY YOUR TRACKING
CODE PASTE ON YOUR WEB PAGE
NOTE: PASTE INSIDE YOUR
<BODY> YOUR TRACKING CODE HERE</BODY> AND UPLOAD
IT ON SERVER USING FTP CLIENT.
TO CHECK WHETHER THE CONVERSIONS ARE
RUNNING CORRECTLY YOU NEED TAG MANAGER
EXTENSION.DOWNLOAD IT FIRST
YOU CAN DOWNLOAD FOR YOUR PARTICULAR
BROWSER.I AM DOWNLOADING FOR GOOGLE
CHROME
Add the extension in
your browser
After
successful
installation
NOW CLOSE ALL THE TABS AND JUST OPEN THE
WEBSITE PAGE IN WHICH PASTED THAT
TRACKING CODE.CLICK ON TAG MANAGER
EXTENSION->ENABLE->RECORD
JUST REFRESH THE PAGE.CLICK ON TAG MANAGER
EXTENSION AGAIN.YOU CAN SEE THAT IT SHOWS THE
TRACKING .IF THIS COLOUR IS GREEN OR BLUE THAT
MEANS EVERYTHING IS FINE.IF ITS RED THEN YOU NEED
TO IX IT.
THANK
YOU
PRESENTED BY :
TANUJA T. TALEKAR

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Google Adwords conversion tracking

  • 2. Track clicks on your website as conversions You can use conversion tracking to track when someone clicks a button or link on your website. For example, you can track when someone clicks a “Buy now” button. This presentation explains how to add and edit a conversion tracking tag to your website to track customer clicks
  • 3. Why use it? You may want to track clicks as conversions if you want to track when your website’s visitors do one of the following: Make a payment on a 3rd-party payment page. If your customers click a purchase button and then pay on a 3rd- party page, they may not return to your site's purchase confirmation page. Download a file. Track when your customers click to download a white paper, app, or other file. Click referral links. Track when your customers click a referral link to another website.
  • 5. STEP 1: GO TO CLICK ON TOOLS AND THEN CLICK ON CONVERSIONS
  • 6. STEP 2: CLICK ON CONVERSION
  • 7. STEP 3: THEN SELECT WEBSITE
  • 8. STEP 4:THEN ENTER YOUR NAME,VALUE,COST,CATEGORY
  • 9. CLICK ON SAVE AND CONTINUE
  • 10. STEP 6:THEN YOU WILL SEE FOLLOWING DETAILS WITH YOUR TRACKING CODE WHICH YOU WILL ADD INSIDE YOUR <BODY> </BODY> TAG
  • 11. STEP 7:FINALLY CLICK ON DONE.. AND COPY YOUR TRACKING CODE PASTE ON YOUR WEB PAGE NOTE: PASTE INSIDE YOUR <BODY> YOUR TRACKING CODE HERE</BODY> AND UPLOAD IT ON SERVER USING FTP CLIENT.
  • 12. TO CHECK WHETHER THE CONVERSIONS ARE RUNNING CORRECTLY YOU NEED TAG MANAGER EXTENSION.DOWNLOAD IT FIRST
  • 13. YOU CAN DOWNLOAD FOR YOUR PARTICULAR BROWSER.I AM DOWNLOADING FOR GOOGLE CHROME Add the extension in your browser After successful installation
  • 14. NOW CLOSE ALL THE TABS AND JUST OPEN THE WEBSITE PAGE IN WHICH PASTED THAT TRACKING CODE.CLICK ON TAG MANAGER EXTENSION->ENABLE->RECORD
  • 15. JUST REFRESH THE PAGE.CLICK ON TAG MANAGER EXTENSION AGAIN.YOU CAN SEE THAT IT SHOWS THE TRACKING .IF THIS COLOUR IS GREEN OR BLUE THAT MEANS EVERYTHING IS FINE.IF ITS RED THEN YOU NEED TO IX IT.