The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer
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This document discusses the growth and challenges of an agency called RankHammer. It shows graphs of the agency's revenue over time, with revenue peaking and then declining. The agency struggled with cutting expenses as costs became fixed. Various strategies are proposed to reset the agency, find new sources of revenue, and clearly articulate what makes them different to return to growth.
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The concept for distributing software programs online via subscription is described in a Software as a Service (SaaS) business plan. It outlines the SaaS offering's target market, price strategy, marketing plan, and technological requirements. A roadmap for product development and client acquisition, as well as financial estimates and scalability methods, are also included in the strategy. The goal of software as a service (SaaS) business plans is to offer a comprehensive road map for creating and expanding a successful software service that fulfills client demands and guarantees long-term viability and profitability.
How To Become a CMO
What it takes to become a CMO
Who do you need to build relationships with
What roles and metrics you need to know
Which superpowers you need to become the top 1%
FlipMyFunnel Austin 2019 Roadshow
This document discusses moving marketing from good to great using an Account-Based Marketing (ABM) approach. It introduces the TEAM framework for ABM, which stands for Target, Engage, Activate, and Measure. It then discusses maturity curves for how marketing progresses from average to good to great on each element of the TEAM framework. Key points include prioritizing quality over quantity for engagement, focusing on proactive account activation over reactive approaches, and using a single unified scorecard for measurement rather than separate funnels. The document advocates aligning sales and marketing as a unified team to most effectively implement ABM strategies.
ABM is B2B.
This document discusses how marketing can move from good to great by adopting an account-based approach. It presents frameworks for targeting the right accounts, engaging them through quality experiences, activating accounts through a proactive team structure, and measuring success through a unified scorecard. An account-based methodology is presented as driving more efficient growth at scale by aligning marketing and sales as one team with a shared focus on the highest priority accounts.
#RevenueSummit San Francisco 2017 - Matt Cameron - Moving Up Market: What is ...
Matt Cameron presented "Moving Up Market: What is different for a sales org when you go enterprise?" at the #RevenueSummit San Francisco 2017 conference
Selling Power Top 50 2014
The document identifies and ranks the 50 best companies to sell for based on a survey of sales executives. Heartland Payment Systems and SunGard tied for the top spot based on their performance in customer growth and retention, hiring and compensation of salespeople, and company reputation. The rankings provide a list for salespeople to consider when looking for new sales roles or entering the sales profession.
Similar to The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer (20)
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
Demand More out of Adwords PPC - Better PPC Marketing Strategy
Demand More out of Adwords PPC - Better PPC Marketing Strategy
Why your GTM strategy is failing and how to fix it
Why your GTM strategy is failing and how to fix it
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Employee Buy-in And Engagement Rewards For Digital Transformation
Employee Buy-in And Engagement Rewards For Digital Transformation
#RevenueSummit San Francisco 2017 - Matt Cameron - Moving Up Market: What is ...
#RevenueSummit San Francisco 2017 - Matt Cameron - Moving Up Market: What is ...
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The document discusses how brands can have their reputations damaged and provides tips for reputation management. It notes that it only takes a short time to damage a reputation that took years to build. Several quotes illustrate how social media profiles can negatively impact job prospects and how online comments persist indefinitely. The presentation advises companies to proactively monitor for issues, respond transparently and address customer concerns to prevent reputation damage. It emphasizes the importance of honest, solution-focused engagement over defensiveness when issues arise.The Future: Optimize for Trust - Aaron Weiche
The document discusses optimizing for trust at every stage of the customer journey. It recommends asking customers for first-party reviews to build reputation, which impacts search engine rankings and every step of the marketing funnel. First-party reviews increase click-through rates and help content stick and engage visitors. The key is focusing on trust and the human element by seeding and maximizing the review process.
Link Building Without Pitching and Building Tons of Content - Adam Riemer
Sponsor local community events and organizations like drag races, schools, and non-profits to build goodwill and attract links from their websites. Create engaging content like infographics and quizzes on topics relevant to target audiences and link this content to your own website. Advertise using demographics and interests on platforms like Facebook, Twitter, and Pinterest to drive traffic.
When Good PPC Goes Bad - Kirk Williams
The document discusses reasons why pay-per-click (PPC) marketing may fail, which are referred to as "non-marketing doom". It identifies two main categories of failure: failures in process, and failures in understanding. For failures in process, it provides examples like stock issues, pricing issues, and poor customer service. For failures in understanding, it discusses clients not understanding concepts like attribution and lifetime customer value. It emphasizes that marketers should communicate clearly with clients, educate them, and know when an issue falls outside of the marketer's scope of responsibilities.
Data-Driven Attribution Under the Hood - Simon Poulton
Simon Poulton, Senior Director of Digital Intelligence at Wpromote, gave a presentation on data-driven attribution. He discussed the challenges of attribution, including incomplete data and siloed measurement. Poulton also covered approaches like Shapley values that adjust attribution based on new data. He emphasized that the best models are constantly learning and help inform strategies to drive growth.
Automated Bidding: Deriving Smart Insights - Sergio Cano
The document discusses automated bidding, which uses algorithms to optimize bids for paid search ads in real-time based on contextual signals. It begins by defining automated bidding and explaining why it is useful for handling the vast number of possible bid combinations. The rest of the document covers how automation is disrupting the industry, bidding opportunities and limitations of automated bidding systems. Case studies are provided and questions are taken at the end.
Cousin Eddie's Guide to Winning at Local SEO in 2019 - Greg Gifford
This document lists 164 comedy films from 1968 to 2018. It begins with Mel Brooks' 1968 film The Producers and includes many classic comedies from the 1970s-2000s like Airplane!, Caddyshack, Ferris Bueller's Day Off, Austin Powers, Anchorman, Talladega Nights, Step Brothers, Bridesmaids and Ted. Many of the films featured launched the careers of famous comedic actors and directors or became cult classics known for their hilarious humor and memorable comedic performances.
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This document discusses automating SEO tasks using various tools and APIs. It begins by outlining reasons to automate work like increasing efficiency and consistency. It then provides examples of tasks that can be automated, such as routine procedures, keyword research, link prospecting, and technical audits. The document discusses tools for automation like KNIME and APIs, and how to conceptualize and implement automation through breaking work into micro-tasks and scheduling scripts. Specific SEO tasks that can be automated are also covered in detail, such as reporting, data collection, AMP validation, and content generation. Automation is presented as a way to scale SEO work and free up time.Artificial Intelligence and Machine Learning in PPC - David Szetela
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Advanced SEO Issues - Rob Woods
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Go Beyond Revenue: Solutions for Profit-Driven Marketing in GA - Mike Ulrich
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PickUp, Improve conversions with scenario-based conversational AI.
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Make Your Trade Show Booth Stand Out
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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- You don't need a large team to start a content marketing program
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The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer
- 1. SteveHammer RankHammer THE WHALEAND THE PHOENIX A cautionary tale of agency growth
- 4. RankHammer @armondhammer YOU’RE FIRED The Real Moment
- 7. RankHammer @armondhammer THIS IS THE EFFECT Great? Q1 Q2 Q3 Q4 Q5 Q6 Revenue 7
- 12. RankHammer @armondhammer CONTINUED GROWTH Alignment and choices Attention More Products
- 13. RankHammer @armondhammer 13 HIRING SETUP MAINTENANCE ENTERPRISE methodical statistical SMB efficient intuitive
- 16. NOW WHAT? Where do you go from #1
- 17. RankHammer @armondhammer WHENYOU’RE UP It’s a long way down 17
- 20. RankHammer @armondhammer EXPENSES A lot becomes a luxury Q5 Q6 Q7 Q8 Q9 Q10 Chart Title Revenue Expense 20
- 21. RankHammer @armondhammer WHY ITS HARD TO CUT Inventory Hours 21
- 23. RankHammer @armondhammer RESET Bad habits loom large 23
- 31. RankHammer @armondhammer HOWABOUT NOW Not back yet, but… 0 0.5 1 1.5 2 2.5 3 Q11 Q12 Q13 Q14 Q15 Q16 Revenue Revenue High Point 31
- 32. THANK YOU Steve Hammer 972 322 4571 steve@rankhammer.com https://rankhammer.com FIRSTUP CONSULTANTS 32