This document discusses the benefits of digital marketing, including measurable metrics like click-through rate and cost per action that allow marketers to determine which ads are most effective. It also notes that digital marketing allows targeting ads to specific locations, devices, languages, and times. In addition, remarketing helps show ads to past visitors to retarget them across various sites.

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13. BENEFITS

14. Measurable Cost
effective
Maximum
relevant Highly
target
Remarketing

15. “Half the money I spend on advertising is
wasted; the trouble is I don’t know which
half”

16. Measurable
Click through rate (CTR)
cost per click
(CPC)
cost per action
(CPA)
Return on
investment (ROI)

17. Cost-effective
You determine exactly
how much you want to
spend

18. Maximum
relevant
If your Google AdWords campaigns
generally have a higher click through
rate than your competitor’s, then your
ad would be placed above the
competitor’s

19. Highly target
Location Targeting
Mobile Targeting
Language Targeting
Time Targeting

20. Remarketing
Retargeting involves showing paid
ads to users based on their past web
activity on your site. Remarketing
allows advertisers to follow users
and show ads to them across
Google’s large network of partner
sites on the Google Display Network

24. 1. Reactive

26. 2. Waiting

29. 3. Manpower