Google adwords
•
0 likes•202 views
This document discusses the benefits of digital marketing, including measurable metrics like click-through rate and cost per action that allow marketers to determine which ads are most effective. It also notes that digital marketing allows targeting ads to specific locations, devices, languages, and times. In addition, remarketing helps show ads to past visitors to retarget them across various sites.
Report
Share
Report
Share
Download to read offline
Recommended
Snap - Your guide to understanding paid online advertising terminology
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Media Placement for Dummies
This document discusses digital media placement strategies. It explains different digital advertising models including direct placement, display networks, programmatic buying, and cost per action (CPA). Direct placement involves working directly with publishers and paying per impression or click. Display networks allow ads on multiple publisher sites through an exchange system. Programmatic buying uses advanced targeting across many sites. CPA only charges advertisers for generated actions like leads or sales. The document provides pros and cons of these models and how they are implemented through marketplaces and publishers.
Digital reach extension program
A great way for smaller print and digital publishers to add reach and increase advertising opportunities!
Digital marketing terms
A digital marketing campaign uses various online advertising techniques like banner ads and social media posts over a set period to achieve goals. Key terms include hashtags, which are words prefixed with "#", and viral ads that spread rapidly online. Metrics include impressions which count ad views, clicks, conversions when visitors become customers, and click-through rate which is the percentage of impressions that result in clicks.
Affiliate Marketing in Digital Marketing
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
Performance Marketing course at Solvay EMMA
What is Performance Marketing ? This course aims to show that performance marketing is more than just buying media on a performance based model. It includes the Search Marketing and ends with wome thoughts on attribution modeling.
Retargeting Ads
Retargeting ads - Google Ads : An Presentation explaining the Retargeting advertising over Google Adwords.
DoubleClick Analytical Tools
Shrnutí nejzajímavějších analytických schopností platformy DoubleClick pro vyhodnocování efektivity reklamních aktivit a investic napříč celým nákupním cyklem a v různých zařízeních. V čem se liší od těch, co znáte z Google Analytics?
Recommended
Snap - Your guide to understanding paid online advertising terminology
This document defines and explains key terms related to paid online advertising. It provides definitions for over 20 common terms used in online marketing, including pay per click (PPC) advertising, banner ads, click through rate (CTR), geo-targeting, remarketing, and more. The definitions are concise explanations of each term to help demystify online marketing jargon. The document is part of an ongoing marketing essentials series by Snap to provide small businesses with basic digital marketing skills and knowledge.
Media Placement for Dummies
This document discusses digital media placement strategies. It explains different digital advertising models including direct placement, display networks, programmatic buying, and cost per action (CPA). Direct placement involves working directly with publishers and paying per impression or click. Display networks allow ads on multiple publisher sites through an exchange system. Programmatic buying uses advanced targeting across many sites. CPA only charges advertisers for generated actions like leads or sales. The document provides pros and cons of these models and how they are implemented through marketplaces and publishers.
Digital reach extension program
A great way for smaller print and digital publishers to add reach and increase advertising opportunities!
Digital marketing terms
A digital marketing campaign uses various online advertising techniques like banner ads and social media posts over a set period to achieve goals. Key terms include hashtags, which are words prefixed with "#", and viral ads that spread rapidly online. Metrics include impressions which count ad views, clicks, conversions when visitors become customers, and click-through rate which is the percentage of impressions that result in clicks.
Affiliate Marketing in Digital Marketing
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
Performance Marketing course at Solvay EMMA
What is Performance Marketing ? This course aims to show that performance marketing is more than just buying media on a performance based model. It includes the Search Marketing and ends with wome thoughts on attribution modeling.
Retargeting Ads
Retargeting ads - Google Ads : An Presentation explaining the Retargeting advertising over Google Adwords.
DoubleClick Analytical Tools
Shrnutí nejzajímavějších analytických schopností platformy DoubleClick pro vyhodnocování efektivity reklamních aktivit a investic napříč celým nákupním cyklem a v různých zařízeních. V čem se liší od těch, co znáte z Google Analytics?
Google display network deck for auto clients
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
PCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, a...
Vortrag der ProgrammatiCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, agcs)
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...
This document discusses the benefits of a programmatic marketing approach and data-enabled marketing. It argues that programmatic is the most powerful way for marketers to efficiently reach customers using their own customer data and signals. It also discusses that programmatic marketing provides access to global video, mobile, social and display inventory and can optimize campaigns based on return on investment and cost per acquisition metrics. Cookies are declining in usefulness due to multiple devices and browsers, necessitating new technologies for recognizing devices. Programmatic bidding uses goal value and action rate to determine optimal bid price.
Mau pitch deck
The document discusses a new model called MAU (Monthly Average Users) Revolution that aims to help developers with app discovery and marketing. It proposes that developers join the MAU platform to [1] access comprehensive ad networks and launch integrated marketing campaigns, [2] utilize app discovery services, and [3] take advantage of a closed ad network to cross-promote member apps. The model also provides metrics and analytics to help developers improve campaigns and find effective ad channels. It outlines plans to develop the MAU platform and supporting tools, launch marketing activities, generate revenue from membership fees and advertising, and ultimately sell the platform for $10-50 million.
Digital marketing
Digital marketing involves promoting products and services through digital channels like mobile, tablet, laptop, and social media to reach consumers in a timely, relevant and cost-effective manner. It works by optimizing websites for certain search terms so advertisements show up in search results or on other sites, and users can click through to the advertiser's website. Some key benefits of digital marketing include its ability to target specific audiences, track campaign effectiveness in real-time, and lower overall advertising costs compared to traditional channels.
Introduction to Digital Paid Media
Communication practice has 3 main mediums that can be used: owned media, earned media, and paid media.
This presentation delivers introduction to digital paid media for general viewers. Hopefully the viewers will get the common picture of paid media and recognize what things that can be managed on paid media.
Information level: Beginner
The benefits of starting with a higher bid strategy on Facebook
Using a higher Facebook Ads bid strategy may cost you more in ad spend, but it does provide several benefits over lower bid strategies.
ScreenScape for Single Venues
ScreenScape is an online platform that allows businesses to create and share digital content for display screens in physical locations to engage customers. It aims to make place-based media more affordable and accessible for small and medium businesses. ScreenScape provides a shared content library and marketing opportunities for businesses in the same industry or community to standardize and optimize their digital displays.
Ad ap dsn presentation 9 26 2011 v1
The document discusses how adAP connects advertisers directly with audiences by providing access to high quality inventory from direct publisher relationships, allowing for enhanced targeting and brand safety. It offers a complete supply solution through real-time bidding (RTB) via Admeld, prioritized auctions, and direct access to adConductor inventory. AdAP's technology integration and direct relationships provide advertisers access to audiences on independent websites not found on other supply platforms.
ScreenScape for Groups
This is a self-service presentation that introduces ScreenScape Groups.
Learn more about ScreenScape at http://screenscape.net
Digital marketing Servcies
Take your business ahead. Go for Digital Marketing to make your website reach to all. With Scrutinysoft taking care of all your Digital Marketing Services.
Connect Us: https://www.scrutinysoft.com/digital-marketing-services.php
#DigitalMarketingServiceProvidersInChennai #DigitalMarketingServiceProvidersInIndia #SocialMediaMarketing #OnlineMarketing #DigitalMarketingCompany #DigitalMarketingServices #DigitalMarketingConsultant #PPCServices #PaidAdvertising
Adwords Training in Hyderabad, Online Adwords Training Classes
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/adwords-training-in-hyderabad/
Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
Filling the Sales Funnel with Performance Marketing
This document discusses digital performance marketing, which uses advertising to drive specific consumer actions and only pays the advertiser when those actions are completed. There are two classifications of performance marketing - pay-for-performance, where advertisers pay for actions like sales or leads, and performance optimization, which utilizes advertising to drive website visits. The document outlines the requirements, types of actions and advertising, benefits and risks of both pay-for-performance and performance optimization strategies. It concludes by listing five reasons why performance marketing is an effective approach.
Resultados
This document discusses various metrics that can be measured from digital marketing campaigns, including website visitors and metrics, email marketing metrics, ad metrics, and social media metrics. It then defines and explains several common pricing models for online advertising, such as CPM, CPV, CPC, CPA, and cost per conversion. Finally, it lists and provides links to various tools that can help measure results and maximize performance of digital marketing campaigns.
Retargeting & Prospecting: What's your strategy for the holiday season?
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
How Google Re-Marketing Works
Remarketing allows businesses to retarget people who have visited their website by showing them ads across the web. It works by creating remarketing lists of visitors and building ad campaigns that target those lists. Remarketing helps reconnect potential customers who left a site without buying by showing them tailored messages to encourage returning. Both large and small businesses can benefit from remarketing to drive sales, registrations, or brand awareness by getting a return on their advertising investments. Google remarketing specifically allows advertisers to reach customers when they are most likely to buy through customized audiences at large scale and efficient pricing with easy ad setup and visibility.
Publisher Trading Desk
The document discusses various topics related to digital advertising, including ad networks, trading desks, audience extension, and publisher trading desks. It provides information on each topic, such as that ad networks are facing challenges from trading desks, trading desks optimize advertisers' budgets through real-time bidding, audience extension allows advertisers to reach audiences beyond a publisher's site, and publisher trading desks allow publishers to leverage their first-party audience data to buy inventory and extend their audiences.
Presentation 8 ways to ensure a great college experience
The document discusses eight ways for students to ensure a great college experience. It recommends playing sports to gain experience with collaboration, competition and patience. Students should also join clubs to develop skills in areas like singing, poetry or other arts. Additionally, students should select a hobby they are passionate about and try to excel in at least one subject. The document also suggests learning a foreign language for career opportunities, going on road trips to experience freedom, traveling alone to learn independence, and having a romantic relationship to learn about emotions.
K10846 chetan kumar compressed air production by suspension
This document is a major assignment submitted by Chetan Kumar, a 6th semester mechanical engineering student with roll number K10846, to Professor Amardeep.
T distribution | Statistics
T-distribution is the most famous theoretical probability distribution in continuous family of distributions. T distribution is used in estimation where normal distribution cannot be used to estimate population parameters. Copy the link given below and paste it in new browser window to get more information on T distribution:- http://www.transtutors.com/homework-help/statistics/t-distribution.aspx
More Related Content
What's hot
Google display network deck for auto clients
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
PCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, a...
Vortrag der ProgrammatiCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, agcs)
Programmatic Advertising Explained
This document discusses how programmatic advertising works to connect businesses with their ideal buyers through targeted digital ads. It explains that programmatic advertising matches ads to people based on their profiles and online behaviors to identify potential buyers. This accuracy helps maximize advertising return on investment by showing ads to prospects most likely to purchase. The process occurs in milliseconds as a user visits a website, their data is passed to an ad exchange and DSP to identify a match, a bid is made, and the winning ad is displayed.
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...
This document discusses the benefits of a programmatic marketing approach and data-enabled marketing. It argues that programmatic is the most powerful way for marketers to efficiently reach customers using their own customer data and signals. It also discusses that programmatic marketing provides access to global video, mobile, social and display inventory and can optimize campaigns based on return on investment and cost per acquisition metrics. Cookies are declining in usefulness due to multiple devices and browsers, necessitating new technologies for recognizing devices. Programmatic bidding uses goal value and action rate to determine optimal bid price.
Mau pitch deck
The document discusses a new model called MAU (Monthly Average Users) Revolution that aims to help developers with app discovery and marketing. It proposes that developers join the MAU platform to [1] access comprehensive ad networks and launch integrated marketing campaigns, [2] utilize app discovery services, and [3] take advantage of a closed ad network to cross-promote member apps. The model also provides metrics and analytics to help developers improve campaigns and find effective ad channels. It outlines plans to develop the MAU platform and supporting tools, launch marketing activities, generate revenue from membership fees and advertising, and ultimately sell the platform for $10-50 million.
Digital marketing
Digital marketing involves promoting products and services through digital channels like mobile, tablet, laptop, and social media to reach consumers in a timely, relevant and cost-effective manner. It works by optimizing websites for certain search terms so advertisements show up in search results or on other sites, and users can click through to the advertiser's website. Some key benefits of digital marketing include its ability to target specific audiences, track campaign effectiveness in real-time, and lower overall advertising costs compared to traditional channels.
Introduction to Digital Paid Media
Communication practice has 3 main mediums that can be used: owned media, earned media, and paid media.
This presentation delivers introduction to digital paid media for general viewers. Hopefully the viewers will get the common picture of paid media and recognize what things that can be managed on paid media.
Information level: Beginner
The benefits of starting with a higher bid strategy on Facebook
Using a higher Facebook Ads bid strategy may cost you more in ad spend, but it does provide several benefits over lower bid strategies.
ScreenScape for Single Venues
ScreenScape is an online platform that allows businesses to create and share digital content for display screens in physical locations to engage customers. It aims to make place-based media more affordable and accessible for small and medium businesses. ScreenScape provides a shared content library and marketing opportunities for businesses in the same industry or community to standardize and optimize their digital displays.
Ad ap dsn presentation 9 26 2011 v1
The document discusses how adAP connects advertisers directly with audiences by providing access to high quality inventory from direct publisher relationships, allowing for enhanced targeting and brand safety. It offers a complete supply solution through real-time bidding (RTB) via Admeld, prioritized auctions, and direct access to adConductor inventory. AdAP's technology integration and direct relationships provide advertisers access to audiences on independent websites not found on other supply platforms.
ScreenScape for Groups
This is a self-service presentation that introduces ScreenScape Groups.
Learn more about ScreenScape at http://screenscape.net
Digital marketing Servcies
Take your business ahead. Go for Digital Marketing to make your website reach to all. With Scrutinysoft taking care of all your Digital Marketing Services.
Connect Us: https://www.scrutinysoft.com/digital-marketing-services.php
#DigitalMarketingServiceProvidersInChennai #DigitalMarketingServiceProvidersInIndia #SocialMediaMarketing #OnlineMarketing #DigitalMarketingCompany #DigitalMarketingServices #DigitalMarketingConsultant #PPCServices #PaidAdvertising
Adwords Training in Hyderabad, Online Adwords Training Classes
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/adwords-training-in-hyderabad/
Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
Filling the Sales Funnel with Performance Marketing
This document discusses digital performance marketing, which uses advertising to drive specific consumer actions and only pays the advertiser when those actions are completed. There are two classifications of performance marketing - pay-for-performance, where advertisers pay for actions like sales or leads, and performance optimization, which utilizes advertising to drive website visits. The document outlines the requirements, types of actions and advertising, benefits and risks of both pay-for-performance and performance optimization strategies. It concludes by listing five reasons why performance marketing is an effective approach.
Resultados
This document discusses various metrics that can be measured from digital marketing campaigns, including website visitors and metrics, email marketing metrics, ad metrics, and social media metrics. It then defines and explains several common pricing models for online advertising, such as CPM, CPV, CPC, CPA, and cost per conversion. Finally, it lists and provides links to various tools that can help measure results and maximize performance of digital marketing campaigns.
Retargeting & Prospecting: What's your strategy for the holiday season?
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
How Google Re-Marketing Works
Remarketing allows businesses to retarget people who have visited their website by showing them ads across the web. It works by creating remarketing lists of visitors and building ad campaigns that target those lists. Remarketing helps reconnect potential customers who left a site without buying by showing them tailored messages to encourage returning. Both large and small businesses can benefit from remarketing to drive sales, registrations, or brand awareness by getting a return on their advertising investments. Google remarketing specifically allows advertisers to reach customers when they are most likely to buy through customized audiences at large scale and efficient pricing with easy ad setup and visibility.
Publisher Trading Desk
The document discusses various topics related to digital advertising, including ad networks, trading desks, audience extension, and publisher trading desks. It provides information on each topic, such as that ad networks are facing challenges from trading desks, trading desks optimize advertisers' budgets through real-time bidding, audience extension allows advertisers to reach audiences beyond a publisher's site, and publisher trading desks allow publishers to leverage their first-party audience data to buy inventory and extend their audiences.
What's hot (19)
PCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, a...
PCon 2016: Linking programmatic media to dynamic creative (Justin Campbell, a...
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...
5 Reasons Why A Programmatic Approach is the Smartest Marketing Decision You'...
The benefits of starting with a higher bid strategy on Facebook
The benefits of starting with a higher bid strategy on Facebook
Adwords Training in Hyderabad, Online Adwords Training Classes
Adwords Training in Hyderabad, Online Adwords Training Classes
Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting
Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting
Filling the Sales Funnel with Performance Marketing
Filling the Sales Funnel with Performance Marketing
Retargeting & Prospecting: What's your strategy for the holiday season?
Retargeting & Prospecting: What's your strategy for the holiday season?
Viewers also liked
Presentation 8 ways to ensure a great college experience
The document discusses eight ways for students to ensure a great college experience. It recommends playing sports to gain experience with collaboration, competition and patience. Students should also join clubs to develop skills in areas like singing, poetry or other arts. Additionally, students should select a hobby they are passionate about and try to excel in at least one subject. The document also suggests learning a foreign language for career opportunities, going on road trips to experience freedom, traveling alone to learn independence, and having a romantic relationship to learn about emotions.
K10846 chetan kumar compressed air production by suspension
This document is a major assignment submitted by Chetan Kumar, a 6th semester mechanical engineering student with roll number K10846, to Professor Amardeep.
T distribution | Statistics
T-distribution is the most famous theoretical probability distribution in continuous family of distributions. T distribution is used in estimation where normal distribution cannot be used to estimate population parameters. Copy the link given below and paste it in new browser window to get more information on T distribution:- http://www.transtutors.com/homework-help/statistics/t-distribution.aspx
SKYSCRAPER EMERGENCY RESPONSE TEAM ( IN-S.E.R.T)
The Problem:
September 11, 2001 proved the High-rise rescue operational inadequacies of municipally based fire/rescue services. It is imperative that this problem is quickly addressed using both existing and proposed technologies and methods.
A Solution:
IN-S.E.R.T. is a dedicated emergency response unit operated as an extension of The United States Coast Guard (USCG) F.E.M.A. and existing fire/rescue departments in any major city. Team members will have at their disposal a range of fire/rescue and fire suppression technologies designed to facilitate High-rise rescue operations. The potential flexibility of IN-S.E.R.T makes it a template for a broad spectrum of emergency responses not limited to High-rise rescue. Therefore, it has value beyond that immediately observable.
Technology, Equipment, Methods:
Specially trained personnel will benefit from the decades old expertise of the acclaimed “Smoke Jumpers” of the Western/Pacific Northwestern United States and Red Adair’s legendary pyro-containment methodologies. Additionally, they will benefit from newly developed Victim Extraction At Altitude (VEAA)techniques.
Aligning community management with workplace culture
The document discusses aligning organizational culture with community management. It defines culture as the values that are truly valued within an organization, as shown through words, actions, thoughts and other aspects of the workplace. A strong culture aligns what is valued with what drives success. The document prompts reflection on the culture of one's own organization and community. It suggests that an organization's culture could affect how one approaches community management strategies, content and engagement. Community managers connect online communities to organizations as human systems to structured systems. Leading and managing in social organizations requires different approaches and increased sensitivity to emerging issues.
35 part 2 - earthsoft-path ahead - guidance to professionals
"Earthsoft Foundation of Guidance (EFG) is working as an NGO/NPO for students - Education & Career guidance and for Professionals for soft skills enhancements. We are working speading , sharing knowledge; experience globally.It has uploaded important presentations at http://myefg.in/downloads.aspx. Also visit www.slideshare.net and search using key word - earthsoft Read http://tl.gd/jm1gh5 and view picture http://twitpic.com/cept60 http://www.slideshare.net/rrakhecha/efg-activities-of-one-year27-mar2013 Be mentor using your education, knowledge & experience to contribute for a social cause & do conduct free training/ workshop seeking help of existing platforms Kindly spread to your friends.Thank you! - Earthsoft Foundation of Guidance
Let us make earth little softer.."
Oraciones Sufis
Este documento presenta varias oraciones sufíes diseñadas por el maestro sufi hindú Hazrat Inayat Khan a comienzos del siglo XX. Las oraciones se enfocan en temas como la conexión con Dios, la búsqueda de la armonía, el amor y la luz divina, y la guía espiritual de maestros e inspiradores.
Resumen de 'The Reading Zone' de Nancie Atwell
Resumen del libro 'The Reading Zone' de Nancie Atwell para profesores que quieran cambiar su metodología de enseñanza de la literatura hacia un taller de lectura.
Lagos Health Infographic - Sitting & Back Pain
Long hours of sitting can jeopardise your lumbar spine, with the resulting pain being felt in the middle back and neck. Here's some good advice from Lagos Health Chiropractor Dr Wen Oates.
Viewers also liked (9)
Presentation 8 ways to ensure a great college experience
Presentation 8 ways to ensure a great college experience
K10846 chetan kumar compressed air production by suspension
K10846 chetan kumar compressed air production by suspension
Aligning community management with workplace culture
Aligning community management with workplace culture
35 part 2 - earthsoft-path ahead - guidance to professionals
35 part 2 - earthsoft-path ahead - guidance to professionals
Similar to Google adwords
Online Advertising
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Digital Advertising.pptx
Digital advertising refers to marketing media that is digitally displayed, predominantly on devices connected to the internet. It allows for hyper-personalization through tools like search engines, social media platforms, and ad exchanges. The key aspects of digital advertising include impressions (when an ad is visible), clicks (when a user clicks an ad), cost per thousand impressions (CPM), cost per click (CPC), conversion rate (how many visitors convert to a desired action), and return on ad spend (revenue generated versus campaign costs). Effective digital advertising strategies consider all stages of the customer journey from acquisition to retention to revenue. The goal is to deliver the right message to the right person at the right time through the right channels.
B2B Display Advertising How-To Guide
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Ppc P.P
Pay-per-click (PPC) advertising began in the late 1990s and allows advertisers to bid on keyword placements to display ads. Google introduced its AdWords system in 2000, allowing text ads on its search engine. Advertisers determine cost-per-click either through flat rates agreed upon with publishers, or by bidding in auctions hosted by publishers or networks against other advertisers. In bid-based models, the highest bidder wins placement, paying slightly more than the next highest bid.
A Brief of Google AdWords Pay Per Click
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Viewable Impressions Metric As The Industry Standard
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
How to earn money with Pay.docx
Want to earn money with Pay-per-click (PPC) Advertising? PPC advertising is the best and most reliable way to boost your website monetization. With this online advertising model, advertisers get the advantage of advancing their marketing tactics by paying each time users click on their online advertisement. Paid search ads are one of the common types of PPC ads. So, without wasting any further time, let’s dive into today’s blog topic – How to earn money with Pay-per-click (PPC) advertising?
Optimizing Your Digital Marketing Campaigns
Arjun Dev Arora, founder and chairman of ReTargeter, provides an overview of optimizing digital marketing campaigns. He discusses core metrics like impressions, clicks, conversions and their importance in measuring campaign performance. He also covers core dimensions to optimize like inventory sources, creatives, time of day and landing pages. Additionally, he outlines intelligent spending approaches like CPM, CPC and CPA models. The document provides execution and optimization best practices including testing creatives, using first party data and real examples testing time of day targeting.
ReTargeting and the Future Of Display Advertising
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Adwords best pracices
Google AdWords is Google's advertising platform where advertisers bid on keywords to display clickable ads in search results. Quality Score determines an ad's rank and cost-per-click by evaluating factors like click-through rate, keyword and ad relevance, and landing page quality. Remarketing lets advertisers retarget people who visited their site by showing relevant ads as they browse online. Dynamic remarketing further customizes ads by including products viewed on the site.
How to create Display network only campaign in Adwords
This presentation will show you how to create a display network only campaign with vCPM bid strategy.Just follow all the steps correctly.
On What Factors Do Ad Rank Depend.pdf
In the current search, advertisement is a powerful method for driving organic traffic and conversions. Search advertising in Google is at the top of web crawler results pages. So, you don't actually need to stress over rankings organically. We see Google advertisements showing up on search portals consistently. Users may likewise be aware of Google Ads.
It is mostly utilized to run paid promotion campaigns to support your web-based business reach and changes. AdRank is a mind-boggling method advertisers use to rank or request their advertisements on the web crawler results pages. Ads with the hugest AdRank appear higher on the indexed lists. It would result in the website getting more clicks, visibility, and reach. Let us deep dive into understanding what factors Ad ranks depend on mathematically.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
What is Remarketing in google adwords
This presentation will explain you what is remarketing in google adwords and how to implement it.what are the benefits and why use it.
Programmatic AD Buying - A Tactical Guide
This document provides an overview of programmatic ad buying and real-time bidding (RTB). It defines programmatic ad buying as using software to automate the purchase of digital ads in real-time or otherwise, as opposed to traditional manual processes. It clarifies that while RTB refers to real-time auctions, programmatic buying also allows for guaranteed impressions. The document explains that programmatic technology makes ad buying more efficient and cheaper compared to traditional human-driven processes. It also provides examples of targeting tactics that can be used like audience, contextual, and site-based targeting.
AdWords Remarketing
Remarketing, also known as retargeting, allows advertisers to serve tailored ads to people who have visited their website. This gives prospects another chance to buy a product they showed interest in. Remarketing works by installing code on website pages that drops a cookie in users' browsers. When those users visit other sites in the Google Display Network, tailored ads can be displayed to them from their interests shown on the initial site visit. Remarketing not only drives more visitors back to websites to convert but also improves branding, which can increase conversions and customer retention over the long run.
Primer-on-AdWordsRemarketing-US-English
This document discusses Google AdWords remarketing, which allows advertisers to retarget ads to people who have visited their website. It works by installing tracking code on website pages that drops cookies onto users' browsers. These cookies then allow ads to be shown to users across the Google Display Network. The document outlines how remarketing can improve branding and drive more visitors back to convert. It also discusses setup, categorizing visitors, and how competitors have successfully used remarketing.
Six Strategies to Help Maximize Your PPC Advertising in 2024
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Whats new in Paid Search Advertising - May 2013
An overview of new AdWords techniques presented to the eBusiness Club in Leicester in May 2013. This includes, ad extensions, new enhanced ads, product listing ads, Remarketing, Analytics and AdWords integration to name just a few
What is Retargeting?
Retargeting is an online advertising technique that focuses on people who have already visited a website. It works by placing a tracking code that leaves cookies on visitors' browsers. These cookies are then used to target ads to that website's "prospects" wherever they go online. Retargeting campaigns have much higher click-through rates than regular online ads and keep a brand top of mind for potential customers, increasing the chances they will convert into sales. Retargeting allows targeting the right people who are already interested, segmenting audiences based on their site behavior, using product-specific ads, and placing ads in relevant locations.
Similar to Google adwords (20)
Viewable Impressions Metric As The Industry Standard
Viewable Impressions Metric As The Industry Standard
How to create Display network only campaign in Adwords
How to create Display network only campaign in Adwords
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
Six Strategies to Help Maximize Your PPC Advertising in 2024
Six Strategies to Help Maximize Your PPC Advertising in 2024
Recently uploaded
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdWalmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Recently uploaded (20)
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Google adwords
- 13. BENEFITS
- 15. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
- 16. Measurable Click through rate (CTR) cost per click (CPC) cost per action (CPA) Return on investment (ROI)
- 17. Cost-effective You determine exactly how much you want to spend
- 18. Maximum relevant If your Google AdWords campaigns generally have a higher click through rate than your competitor’s, then your ad would be placed above the competitor’s
- 19. Highly target Location Targeting Mobile Targeting Language Targeting Time Targeting
- 20. Remarketing Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network
- 24. 1. Reactive
- 26. 2. Waiting
- 29. 3. Manpower