Sales Presentation

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Final presentation for my sales class where we could pick any topic and I used public information. If only we could go back in time.

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Sales Presentation

  1. 1. Selling Advertising Space to Advertisers for The Tonight Show with Conan O’Brien Colleen McAndrew Selling Advertising Space to Advertisers for: Colleen McAndrew
  2. 3. The Move <ul><li>“Late Night with Conan O’Brien” at 12:35 to “The Tonight Show with Conan O’Brien” at 11:35 </li></ul><ul><li>Move show and staff from New York to Los Angeles </li></ul><ul><li>Taking Over for Jay Leno “Late Night King” </li></ul><ul><li>5 th “Tonight Show” Host in its History </li></ul><ul><li>Debut Monday June 1, 2009 </li></ul>
  3. 4. What the Move Means <ul><li>Similar format to Late Night, but more sketch comedy because it is his strong point </li></ul><ul><ul><li>Keep old sketches but add many more new ones </li></ul></ul><ul><li>Looking to widen demographic </li></ul><ul><ul><li>Was a young 30 when starting Late Night, now 46 </li></ul></ul><ul><ul><li>Not more mature, but elegant </li></ul></ul>
  4. 6. Promotions for New Show <ul><li>A series of TV Commercials mainly played during other NBC Late Night Programs </li></ul><ul><li>NBC Affiliate tour of 30 stations across the US </li></ul><ul><li>High Profile of interviews in print and online </li></ul><ul><li>New “Tonight Show” Website </li></ul>
  5. 7. Success Online <ul><li>New Website for Show including: </li></ul><ul><ul><li>Daily Blog </li></ul></ul><ul><ul><li>Daily Pictures </li></ul></ul><ul><ul><li>Behind-the-Scenes </li></ul></ul><ul><ul><li>2 Weekly Videos </li></ul></ul><ul><ul><li>Contests and Giveaways </li></ul></ul><ul><li>Very Active Twitter </li></ul><ul><li>Still being updated </li></ul>
  6. 8. Audience <ul><li>Come to watch Conan </li></ul><ul><ul><li>Rating don’t fluctuate too much due to guests </li></ul></ul><ul><li>Core Audience for Late Night: Males 18-34 </li></ul><ul><ul><li>Hardest to reach demographic </li></ul></ul><ul><li>Expand core to 18-55 </li></ul><ul><li>Strong audience base and devote following </li></ul>
  7. 9. Advertising Space <ul><li>Jay averaged 5 million viewers </li></ul><ul><ul><li>Conan’s “Late Night” average: 2.5 million viewers </li></ul></ul><ul><ul><li>Conan’s “Tonight Show”: 7 million on premier </li></ul></ul><ul><ul><ul><li>17% Share </li></ul></ul></ul><ul><ul><li>Jay Leno “Tonight Show” Finale: 8 million viewers </li></ul></ul><ul><ul><ul><li>20% share </li></ul></ul></ul><ul><li>Price per 30-second spot </li></ul><ul><ul><li>$50,000 </li></ul></ul>
  8. 10. Worried About TiVo? <ul><li>Monologues and skits deal with current events that have occurred recently or that day </li></ul><ul><li>A Daily Show with guaranteed ratings </li></ul><ul><li>Audience is “trained to tune in” </li></ul><ul><ul><li>Brad Adgate Research Director Horizon Media Inc. </li></ul></ul>
  9. 11. Thank You! <ul><li>Questions? </li></ul>

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