2. Andrew Goodwin
In Andrew Goodwins book; Dancing in
the Distraction Factory, he came up with
7 key things music videos contain. A
music video will not contain all these
elements, but is likely to contain 2 or 3
of the things he listed.
These are the key 7:
3. 1. Music videos demonstrate
genre characteristics
Certain genres of music will have
different characteristics, for example,
Rock music videos will contain lots of
performance. Whereas girl band videos
would have a lot of synchronized
dancing in it.
4. 2. There is a relationship
between lyrics and visuals
The lyrics within the song are normally
depicted in the music video. For example
in Taylor Swift ‘Love Story’the actions
of the character reflects exactly what’s
said in song.
5. 3. Relationship between music
and visuals
Where the actions, camera movements
and angles are affected by the style and
tempo of the music, for example, Daft
Punks’‘Around the world’.
6. 4. Demands of the record label
Due to the demands of the record label
there are often lots of closeups as they
are trying to promote the artist.
7. 5. References to voyeurism
This is the idea of ‘looking’at someone,
often the artist, in an intimate way. This
is often used in female pop music videos,
or in concept music videos where
general people are watched by the
camera.
8. 6. Intertextual References
This is when music videos show images
from other media, such as film, TV or
other music videos. Often done when an
artists music is used in films.
9. 7. Narrative, Concept or
Performance
Every music video will be one or a
combination of Concept, Narrative and
Performance.
10. 7. Narrative, Concept or
Performance
Every music video will be one or a
combination of Concept, Narrative and
Performance.
