Here are the key factors that would explain differences in the cost of a 12-ounce serving of Coke in various situations: - Volume of sales - Locations with higher volume sales like supermarkets can negotiate lower wholesale prices from Coke due to purchasing power. - Overhead costs - Locations with higher fixed costs per unit like convenience stores and restaurants need to mark up prices more to cover overhead like rent. - Inventory carrying costs - Locations that turn inventory faster like supermarkets have lower carrying costs so can offer lower prices. - Competition - Locations with more competition like supermarkets face more pressure to offer lower prices. Monopolistic locations like ballparks can charge a premium. - Perceived value