Webinar: Enterprise Social Networking to Foster Employee Engagement tibbr
Join us to hear KPMG explain, how a social computing platform has accelerated the circulation of intelligence, enhanced productivity, and, empowered better solutions for its clients.
Marcia Conner from the Altimeter Group also sheds light on the top global trends driving the adoption of enterprise social computing.
For more information, please visit http://www.tibbr.com/
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Webinar: Enterprise Social Networking to Foster Employee Engagement tibbr
Join us to hear KPMG explain, how a social computing platform has accelerated the circulation of intelligence, enhanced productivity, and, empowered better solutions for its clients.
Marcia Conner from the Altimeter Group also sheds light on the top global trends driving the adoption of enterprise social computing.
For more information, please visit http://www.tibbr.com/
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
I presented this as the Dachis Group 3M Social Business Symposium on July 22, 2011. It's practically the same as my Burton Group presentation, with with a few updates. Information in this presentation is based on Jive Software's Strategy Consulting Method for social platform adoption.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
MangoSpring\'s latest and greatest is called Engage. Engage is Twitter + Facebook + Exchange all available on a cloud or behind your firewall. Signup for a free account today at http://engagesmart.com/signup
short slide set showing how Synthetron helps meeting managers to crowd-source before, to have hybrid interaction during and mass engagament post meeting/ event
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Design Considerations For Enterprise Social Networks: Identity, Graphs, Strea...Mike Gotta
Organizations can improve how employees connect to co-workers by understanding the influence design has on participation within social platforms. This session examines key social networking building blocks and how design practices should accommodate multiple networking strategies as employees seek to mobilize their connections to satisfy different work and professional needs.Attendees will gain a better understanding of social networking technology found within social platforms; insight to the cultural aspects of social networks, and how social networking strategies help people cultivate relationships and build social capital they can later leverage to achieve work and professional goals.
Presented at E2.0 Boston June 2012. This version of the deck puts builds on separate slides to display properly on Slideshare.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
MangoSpring\'s latest and greatest is called Engage. Engage is Twitter + Facebook + Exchange all available on a cloud or behind your firewall. Signup for a free account today at http://engagesmart.com/signup
short slide set showing how Synthetron helps meeting managers to crowd-source before, to have hybrid interaction during and mass engagament post meeting/ event
Presentation given by Miles Appel, Executive Director internal Web Capabilities at Kaiser Permanente and Gia Lyons, Director Strategic Conswulting at Jive Software at Enterprise 2.0 San Francisco 2009.
Design Considerations For Enterprise Social Networks: Identity, Graphs, Strea...Mike Gotta
Organizations can improve how employees connect to co-workers by understanding the influence design has on participation within social platforms. This session examines key social networking building blocks and how design practices should accommodate multiple networking strategies as employees seek to mobilize their connections to satisfy different work and professional needs.Attendees will gain a better understanding of social networking technology found within social platforms; insight to the cultural aspects of social networks, and how social networking strategies help people cultivate relationships and build social capital they can later leverage to achieve work and professional goals.
Presented at E2.0 Boston June 2012. This version of the deck puts builds on separate slides to display properly on Slideshare.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Greater Event ROI Through a Strong Content MarketingShaku Selvakumar
This presentation talks to the content marketing toolkit that will help you create demand for your campaigns and event.
-How do you create and integrate a robust content marketing plan to drive more awareness and interest?
-How to take created content and customize around different social channels?
-How do you measure the ROI of your content marketing strategy?
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
Linking PR to Sales (South Carolina Governor's Conference on Tourism & Travel)Tim Marklein
Presentation on "Communications Measurement: Linking PR to Sales"" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented February 21, 2011 at the South Carolina Governor's Conference on Tourism & Travel in Charleston, SC.
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
1. - news:rewired 27th May 2011 -
Knowing your Audience
@johnmnbarnes
MD Digital Incisive
Media
Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
2. Knowing your audience news:rewired 27th May 2011
Platforms
Mobile Web Print
Immediate Informative Reflective
News the core News + Analysis the Analysis + Features
offering core offering + Interviews the
core offering
Quick reference is Video is vital
expected Education is the
Research + Exploration mindset
Quick fix is the the user mindset
mindset Serendipity a core
Core for social media part of the
A close second for experience
Social media Reference library or
archive is expected
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
3. Knowing your audience news:rewired 27th May 2011
Practices
In the past journalists would:
Research
Write
Publish
& Repeat....
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
4. Knowing your audience news:rewired 27th May 2011
Now the relationship between a story and an audience is ongoing
Journalists still have to research, write and publish but they also need to:
● Make content visible
● Curate
● Develop the story
● Own the content
● Cater for the ‘Niche’
● Interact with audience
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
5. Knowing your audience news:rewired 27th May 2011
Make content visible
No piece of content is an island, it should
connect to other relevant content across the
wider internet
● This increases authority and makes
reciprocal links more likely
Descriptive, relevant headlines and SEOed text
make articles more visible from outside our
sites
Tagging, categorisation and internal links make
content move visible within our sites.
Social media, blogging, commenting, increase
visibility further
All of this requires both demographic and
behavioural data about our audiences in
realtime
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
6. Knowing your audience news:rewired 27th May 2011
IFAonline have been doing a lot of work looking at email bulletins experimenting with content
types, headlines, style and language
Varying content, improving headlines and
adopting more advisory tone , whilst monitoring
and tweaking bulletins, has significantly
improved open and click through rates leading
to more traffic and dialogue with readers through
comments, polls and trials
Before
25%
PI Increase
Mar - Apr 2011
After
Print or web headlines were not well suited for
20%
CTR Increase
effective email bulletins, analysis of favoured
Mar - Apr 2011
words and themes, based on heatmaps and
clickthrough rates have made engagement
with readers more effective and intereactive,
driving up comments on site
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
7. Knowing your audience news:rewired 27th May 2011
BJP have created a new set of key phrases based on google keyword analysis to make sure
their journalism covers their audience expectations
25%
Increase in visitors
using search term
‘Professional
Photographer’
Before After
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
8. Knowing your audience news:rewired 27th May 2011
A closer look at video...asking users what they want still works!
We surveyed eight different B2B brands in August 2010
● Focusing on consumption of and attitudes towards video
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
9. Knowing your audience news:rewired 27th May 2011
Audience preferred times of day / Timing for watching work-related videos
50% AA
Watching work-related video is 45%
Time of FD
seen as a “downtime” activity by 40%
day
35% CTG
many 30% CRN
25%
20% V3
15% Broking
10% Post
5%
0% LW
First thing in While During In your During In the
the morning commuting morning lunch hour afternoon evening at
work hours at work work hours home
Responses from users who watch at least some video
70%
Preferred duration is less than five
minutes and preferably less than 3 60% AA
minutes 50%
Preferred FD
duration CTG
40% CRN
30% V3
Broking
20% Post
10% LW
0%
< 1 min 1 - 3 min 3 - 5 min 5 - 10 min 10 min +
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
10. Knowing your audience news:rewired 27th May 2011
Audience preferred frequency of updates / programme types
60%
Once per week the most popular
50% Work-related AA
choice for new video frequency at How often should FD
~50% of all users 40% this site provide CTG
new videos? CRN
30%
Surprising consistency across all V3
sites 20% Broking
Post
10% LW
Significant numbers (~ 1 in 5)
expect daily videos even on brands 0%
with lower estimate of importance All day Once a day Once a Once a Less often None
week month
of video (LW, AA)
90%
AA
80%
70% FD
Programme preferences are quite 60% CTG
varied by brand 50% CRN
40% V3
30%
Whiteboards/narrated slideshows, 20%
Broking
Post
news roundups and video reviews 10% “would like to watch”
LW
the most popular formats 0%
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Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
11. Knowing your audience news:rewired 27th May 2011
Our output bore no relation to user needs
87%
CRN 7 videos Proportion of
audience who will
82% watch videos
V3 62 videos
81%
CTG No. of videos
3 videos
posted in prior 3
69% months
Post 20 videos
68%
IA 0 videos
67%
FD 2 videos
64%
LW 1 video
59%
AA 11 videos
Different audiences have different expectations
No correlation between video output and appetite for video
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
12. Knowing your audience news:rewired 27th May 2011
Revised video output to better reflect market differences and user preferences
Shorter, punchier video output with focus on
popular categories such as News round ups and
video reviews 900%
Increase in video
views with 90%
viewers watch
entire clip
More frequent updates for larger sites
creating 3- 4 video programmes a week
of short length, diverse subjects and
more targeted to user preferences
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
13. Knowing your audience news:rewired 27th May 2011
Monitoring Social activity to drive editorial agenda – measuring interaction
Tweetwalls at most large
Incisive events
Use #Tag to promote and
monitor activity
Full analytics package
allows us to indentify:
● Top Tweeters
● Most Followers
● Most active
● Most Event followers
● Capture all images
tweeted
● Build tweet time line
● Get suggested
followers lists for our
journalists
● Explore connections
and build new
relationships
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
14. Knowing your audience news:rewired 27th May 2011
Monitoring Social activity to drive editorial agenda – Identifying influencers
Digital Publisher of the Year 2010 - 2011 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating