Quartz: One of the best known online business brands
Presented in class: Entrepreneurial Journalism (MA in New Media and Journalism) at Panteion University, Athens, Greece.
Subject taught by Betty Tsakarestou, Associate Professor, Dept. of Communication, Media & Culture, Greece, Head of Advertising and PR Lab
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Slides from my keynote address at TCUK 2016 Conference
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Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Opportunities and strategies for crowdsourcing in the cultural heritage sector (GLAMs) are the focus of this presentation by Olaf Janssen, project manager for the KB, National Library of the Netherlands
You’ll read what crowdsourcing is, what motivates people to spend their time & money on it and how it differs from old-school voluntary work.
You’ll also learn what added-value and advantages it can bring, compared to frequently mentioned downsides. Furthermore a number of tips for setting up and running successful crowdsourced projects are given.
Then we'll focus on crowdsourcing within the cultural heritage sector. We distinguish six forms of crowdsourcing within GLAMs, each illustrated by a number of examples.
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
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The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
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This looks at the biggest trends in consumer behaviour each year for 10 years starting in 2005 through to 2015. I wanted to be able to articulate this shift I was observing and feeling but couldn't quite describe.
Webinar in collaboration with Adobe Technical Communication, as part of a research project by The Transformation Society.
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You can see a recording of the full webinar at https://2016-10-04-tcuk-techcomm-think-tank.meetus.adobeevents.com/
Slides from my keynote address at TCUK 2016 Conference
Technological change advances at a dizzying rate, we are all inundated with a host of names and acronyms that we can barely manage. We’re urged to “be creative” at the same time that we must follow orders. Information changes in the time it takes to verify it. Welcome to chaos!
You can fight against the tide, trying to make order, or you can accept that we will never know it all, will never master it all, but we can deal with it all.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
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Leading Digital Transformation in the Cultural Sector: A resource for managersCogapp
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This digital thing, how important is it?
What does it mean for the cultural sector?
How should cultural organizations (museums, visual arts, performing arts) respond?
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
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As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
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Quartz presentation by Fotini Maltezou
1.
2. Quartz:
One of the best known online business brands
Where the future gets its news
https://www.youtube.com/channel/UC9f78Z5hgtDt0n8JWyfB
k8Q
“We're a guide to the new global economy for people
excited by change.”
Our products:
• QZ.com Emails Video Apps Quartz Bot Studio Atlas Quartz Creative
Social Media (Facebook Twitter Instagram LinkedIn)
Elsewhere (Apple News Google Play Newsstand Flipboard Medium)
“We believe in... Boldness and creativity / Taking ownership /
Users first / A more global world / Force of ideas / Spirit of
generosity”
3. One of the best known online business
brands
‘The company has built its name as an innovator
in data-driven digital journalism.
One of its standout pieces of work, say people
who worked at the company when it was
founded, included a widget that tracked the
number of private helicopters flying into Davos
for the annual meeting of the World Economic
Forum’. (https://www.ft.com/content/ebc99be6-7dc9-11e8-8e67-
1e1a0846c475)
4. Quartz was founded in 2012
Its main office is located in New York. url: qz.com
It is among the fastest-growing and most closely watched, digital news sites
• Its founding team members were from news
organizations including Bloomberg, The
Economist, The New York Times, and the Wall
Street Journal
• mobile-first focus on social distribution, email
newsletters, and high-quality ads
• Quartz is structured around a collection of
phenomena or "obsessions“.
• “obsessive” model of mobile-friendly,
explanatory journalism;
5. What Poynter reported about the
Quartz launch in 2012
1. Tablet-first focus 2. Elite audience
3. No more ‘beats’ of fixed beats,
We structure our newsroom around an ever-evolving collection of
phenomena—the patterns, trends and seismic shifts that are shaping
the world our readers live in. “Financial markets” is a beat, but “the
financial crisis” is a phenomenon. “The environment” is a beat, but
“climate change” is a phenomenon. “Energy” is a beat, but “the global
surge of energy abundance” is a phenomenon. “China” is a beat, but
“Chinese investment in Africa” is a phenomenon. We call these
phenomena our “obsessions”. These are the kinds of topics Quartz will
put in its navigation bar, and as the world changes, so will they.
4. Free, with ads and sponsored content
5. The name (embodies the new brand’s essential character: global,
disruptive, and digital).
6. September 2012 (“The newsonomics
of Quartz’ business launch”)
• Fast innovator Atlantic Media wrote the playbook for
Quartz. That playbook almost seemed too fashionable:
• ✓ Designed for mobile and web-native
✓ A browser app only, not available as iOS or Android
native apps
✓ No small-unit banner ads, with native ad “posts” the
primary format
✓ Focused on visuals, with big photos and lots of
sharable charts
✓ A global focus, in coverage and in audience, from the
start
7. 2014:
•About 4.7 million monthly unique visitors.
•40% of readers are from outside the U.S. The top five countries, in order:
U.S., U.K., Canada, Australia, and India.
•More than 60 % of the audience is executive level
•70 % are male (sometimes standalone tech)
•40 % of its traffic is from mobile, with mobile heaviest on evenings and
weekends, as at other news sites. Smartphone usage dominates the early
morning, and out-distances tablet usage overall about 4-to-1.
•Fully 70 % of traffic is driven by social links.
•70,000 readers have signed up for The Daily Brief newsletter (2014) The
newsletter has been an important driver of habit and usage — and
registration data.
8. 2016 Quartz’s first news app for iPhone
February 11, 2016:
We just released our first news app for iPhone, which you can download from
the App Store right now. Tap or click here to get it.
• We’ll send you messages, photos, GIFs, and
links, and you can tap to respond when you’re
interested in learning more about a topic.
• Add our complication to your watch face to
see how the US markets are faring
— in the form of an emoji.
9. Join a high-quality discussion with the experts
behind the headlines
• Richard Branson
• Founder at Virgin Group
• Kai-Fu Lee
• Chairman & CEO at Sinovation
Ventures
• Kristalina Georgieva
• CEO at World Bank
• Punit Renjen
• Global CEO at Deloitte
• Ian Bremmer
• President at Eurasia Group and
GZERO Media
• Andrew Chen
• Startup Investor at Andreessen
Horowitz
• Arianna Huffington
• Founder and CEO at Thrive Global
• Beth Comstock
• Author
• Dambisa Moyo
• Global Economist & Author
• Soraya Darabi
• General Partner at Trail Mix Ventures
• Don Tapscott
• Co-Founder & Executive Chairman at
Blockchain Research Institute
• Tiffani Bova
• Global, Customer Growth and
Innovation Evangelist at Salesforce
10. 2016 Harvard's Nieman Lab described Quartz as among the
fastest-growing and most closely watched digital news sites
2017: 700,000 readers of Daily Brief and pop-up
newsletters, a tenfold increase since 2014
• The Quartz Daily Brief morning newsletter brings
the publisher’s business-focused audience
around 20 important stories from around the
web to set them up for the day.
• The afternoon Obsession newsletter was
introduced in 2017 and gives people more time
to go deep on a particular niche area
11. In 2018, Quartz was sold to Uzabase, a Japanese
business media company, for between $75 and
$110 million.
Quartz is a news website. ... Quartz targets high-
earning readers, calling itself a "digitally native
news outlet for business people in the new global
economy".
Quartz is a high-end play, differentiating itself
from the more mass-oriented Business Insider
and Forbes.com.
13. Today
12/12/2018
Hillary Clinton is
among the foreign
A-listers attending
festivities that have
included a private
concert by
Beyoncé (paywall).
The wedding has its
own app.
May has scrambled to
meet European
leaders after calling
off a vote in the UK
parliament on her
unpopular Brexit deal,
but EU officials have
said there’s no further
room to negotiate.
16. The afternoon Obsession newsletter
• “There’s a hunger for smart, relevant, interesting
coverage that’s not regurgitated and not the
same news day today.”
• The publisher wouldn’t share how many people
subscribe to Obsession, but it said the open rate
is over 78 percent, much higher than the average
open rate for media newsletters, which is about
22 percent, according to MailChimp.
• The forwarding email click-through rates [for
Obsession] are really high.
17. The Obsession newsletter
• The team takes inspiration from the day’s news to single
out which topics to focus on in the newsletter.
• For example, North Korean leader Kim Jong Un’s
address on New Year’s Day sparked an Obsession email
about the “nuclear button” and how the symbol has been
used in history and politics. It’s a dense topic, but it has
the scope to be covered from both a narrow and wide
enough perspective to warrant an Obsession email.
• The newsletter is also customized by location, and
reporters from across the world take turns writing it, with
the newsletter adopting a different byline each day.
18. Atlas, the new home for charts and data
By Zachary M. Seward June 23, 2015
• Today we are thrilled to launch Atlas, a new
platform for discovering and sharing great
charts. You can find it at atlas.qz.com.
• Atlas, the new home for charts and data
19.
20.
21.
22. Join us for this golden age of video journalism:
a letter from our editor in chief
By Kevin J. Delaney July 19, 2018 Editor in chief and co-president
• Quartz today launches a new weekly news program that’s a
prime example—you can watch it on Facebook
• This pursuit began for Quartz three years ago, when
we established a video lab focused on experimenting and
understanding what people wanted to watch online.
• And, in recent months alone, our video journalism won a
prestigious Gerald Loeb award and an Edward R.
Murrow award.
• https://www.facebook.com/QuartzNewsShow/videos/1988
075574594400/
23. The videos created by the small team in Quartz’s newsroom have been
viewed over one billion times.
• Some of the works we’re proudest of have:
• taken people to places they’d never otherwise go, such as the
unexplored depths of the sea and the scientists attempting to make
sense of the otherworldly creatures that inhabit it.
• used ingenious, original animation to make complex things
understandable, like in this video about Nathan Chen’s Olympic
skating moves.
https://www.youtube.com/watch?v=RtFGwpMlOYo
• looked ahead to where tech innovation is taking us, and found the
humanity within it. (ΑΙ)
• channeled a consumer craze—such as sparkling water—to take you
thousands of years into the past.
27. a weekly education in the
global economy that’s written
so you can make more
informed decisions at work,
in your investments, and in
life.
28. As a member ($14.99 per month, or for $99.99 per
year) you’ll receive:
•Weekly field guides
•Profiles and Q&As
•Deeper access to Quartz: (Get your questions
answered—and help guide our coverage—in
conference calls that go deeper on each week’s
guide and other topics in the news. Starting in
2019, you’ll also receive invitations to events
with other Quartz members.
29. Atlantic Media sells Quartz to Japan’s Uzabase
(https://www.ft.com/content/ebc99be6-7dc9-11e8-8e67-1e1a0846c475)
JULY 2, 2018 The Quartz sale is part of Atlantic Media
chairman David Bradley’s plan to step back from
publishing.
Uzabase is best known for its NewsPicks news curation
app, which has become a favourite with white-collar
Japanese commuters and chief executives.
‘The sale of one of the best known online business brands
follows a fallow period for digital publishers, whose
valuations have slid in recent years. Changes to
Facebook’s algorithm have hit traffic referrals, while
revenues have been pummelled by the rise of Google and
Facebook as an effective duopoly in online advertising.’
30. By Fotini Maltezou
• Researcher
• Writer
• Communicator
• Environmentalist
• Photographer
Entrepreneurial Journalism (MA in New Media and Journalism) at Panteion University, Athens,
Greece
Taught by Betty Tsakarestou: Associate Professor, Dept. of Communication, Media & Culture,
Greece, Head of Advertising and PR Lab
