In this inadvertent age of technology and informed buyers, most businesses have fortunately embraced video marketing techniques in their daily operations. However, it is worth noting that a top-notch video marketing requires a compelling story to start with. An intuitively solid story is ideally important because it humanizes a company’s brand, hence making the best out of it. In order to achieve this, businesses need to adopt effective story telling techniques in their quest for marketing. To emphasize on digital marketing, storytelling through video stands the best.