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  1. 1. Len HelpsNY<br />
  2. 2. Len Helps<br />Mission: <br /> To redefine the local search medium by satisfying the needs of both the stores and the consumers. <br />Strategy: <br /> Incorporate Public Relations with online marketing. <br />Result: <br />Excellence in Responsible Advertising<br />
  3. 3. Current Problems – For Stores<br /><ul><li>Online directories will not add VALUE to your store because they do not distinguish themselves from others.
  4. 4. Larger stores and sponsored listings dominate, which draws attention away from your listing.
  5. 5. Pay Per Click allows companies to manipulate your budget, which is not cost effective. </li></li></ul><li>Current Problems – For Customers<br /><ul><li>Customers have to rigorously search for deals
  6. 6. Imagine: Someone is looking for your product or service, but cannot find your store among the other 957 listed.
  7. 7. Too Many Listings, Too Many Choices
  8. 8. Customers who cannot make up their minds usually never choose the best deal; YOURdeal.
  9. 9. Customers look for socially aware stores
  10. 10. Example: Going green. Larger businesses attract these customers only because they have the budget to do so. </li></li></ul><li>How is Len Helps different?<br /><ul><li> It presents your store as a pillar of New York City’s community, which in turn will increase your sales and customer loyalty.
  11. 11. It displays all information on 1 user-friendly and organized page to satisfy customers.
  12. 12. We list only up to 250 stores and do not allow sponsored ads. This way, your store always stands out. </li></ul>You are now part of <br />Excellence in Responsible Advertising<br />
  13. 13. Public Relations - The Cause <br /><ul><li>Raise $33 million nationally for cancer, heart disease, and diabetes research and prevention.
  14. 14. Raise $10 million nationally for military families and going green solutions.
  15. 15. Raise $10 million for local community initiatives and scholarships.</li></ul>Hmm. We wonder if customers will want to shop at stores that contributed to these causes or at those that spent money on a “sponsored” listing … Just a thought. <br />
  16. 16. Pricing<br /><ul><li> Please contact us at LenHelpsNY@yahoo.com for special introductory pricing and rates.
  17. 17. $50 off listings before February 1, 2010
  18. 18. 30% of the purchase price will be donated to charities on your behalf.
  19. 19. Fixed rates- no price manipulation here. </li></li></ul><li>What You Get<br /><ul><li> Boxes on the main page
  20. 20. ½ hour training session
  21. 21. Access to our newsletter and direct mail
  22. 22. Access to LenHelps branding and logo</li></li></ul><li>This logo will be marketed with the website to distinguish the stores listed on LenHelpsNY.com. You will be able to use the logo within your store, on your website, and on your marketing materials with our approval. This ensures that your customers remember you not only for your promotions, but also for your kind heart. <br />
  23. 23. Go to www.LenHelpsNY.com<br />1. Note how the different icons/categories provide clarity for customers.<br />2. Note how store promotions and information display once customers scroll over the icons.<br />3. Note how all 250 listings are accessible on just 1 page. <br />
  24. 24. Contact <br /><ul><li> Email: LenHelpsNY@yahoo.com</li></li></ul><li>Thank You For Your Time<br />LenHelpsNY.com<br />