SlideShare a Scribd company logo
1 of 12
for and
emerging brands
with a newsworthy
story to tell.PR niche
© All rights reserved. | KissingLions.com | #KissingLionsPR
#KissingLionsPR
Kissing Lions Public Relations is a
boutique media hub founded to supports
niche and emerging lifestyle brands,
products, professional services and
mission-based organizations with a
newsworthy story to tell through media
outreach, visibility strategy, content
creation and production and thought
leadership.
[ © All rights reserved. | KissingLions.com | #KissingLionsPR
Who we are.
]
Vendors and Small Businesses Will
Become More Tight-Knit Than Ever
Before.
[See more at: http://www.businessnewsdaily.com/7605-
business-trend-predictions.html#sthash.xULZd32E.dpuf
© All rights reserved. | KissingLions.com | #KissingLionsPR
2016 Small Business Trends
]Thought leadership will become a
growing PR budget priority.
http://www.forbes.com/sites/johnhall/2015/12/13/7-pr-trends-
you-need-to-know-in-2016/#7017ad991b6b
Negative brand advocates will be
prevented through content.
[http://www.forbes.com/sites/johnhall/2015/12/13/7-pr-
trends-you-need-to-know-in-2016/#7017ad991b6b
© All rights reserved. | KissingLions.com | #KissingLionsPR
2016 Small Business Trends
]
Content amplification will become
(even more) critical.
True influence will win over number
of followers.
Public relations and social media tactics will
continue to grow more progressive. Small
businesses understand they're nimble versus
their goliath counterparts and will look to
modern tools like Kickstarter, YouTube, content
marketing and social promotion to develop
authentic audience engagement and advocacy."
– Katherine O'Hara, founder and president, The
O'Hara Project
[See more at: http://www.businessnewsdaily.com/7605-
business-trend-predictions.html#sthash.xULZd32E.dpuf
© All rights reserved. | KissingLions.com | #KissingLionsPR
What's your newsworthy story?
]
The number of small businesses in the
United States has increased 49% since
1982.
[https://www.sba.gov/managing-business/running-
business/energy-efficiency/sustainable-business-
practices/small-business-trends
© All rights reserved. | KissingLions.com | #KissingLionsPR
Market needs.
]
The 28 million small businesses in
America account for 54% of all U.S. sales.
Since 1990, as big business eliminated 4
million jobs, small businesses added 8
million new jobs.
[https://www.sba.gov/managing-business/running-
business/energy-efficiency/sustainable-business-
practices/small-business-trends
© All rights reserved. | KissingLions.com | #KissingLionsPR
Projected rates
]Ideal for brands, businesses and mission-
based organizations that have a
marketing budget of $42K + annually.
Support brands that matter in gaining exposure
to their audience.
Resolve publicity blind spots that hinder growth.
Support business owners in becoming thought
leaders.
Amplify meaningful social messaging.
[See more at: http://www.businessnewsdaily.com/7605-
business-trend-predictions.html#sthash.xULZd32E.dpuf
© All rights reserved. | KissingLions.com | #KissingLionsPR
KLPR Company culture.
]
Authentic understanding of niche brands,
emerging thought leaders and small businesses
with a newsworthy story to tell.
Background in fashion, film+television,
entertainment industry, storytelling, & wellness.
Interest in work-life balance and conscious
business practice.
Develop influencer perspective.
[See more at: http://www.businessnewsdaily.com/7605-
business-trend-predictions.html#sthash.xULZd32E.dpuf
© All rights reserved. | KissingLions.com | #KissingLionsPR
How we're different.
]
Introduction stage of development.
Clients to date reveal market demand.
Nimble.
Influencer identity seeded.
B2B capability (media outreach, strategy, content
production)
B2C capability (education, onboarding, training,
membership based hourly-breakout sessions)[ © All rights reserved. | KissingLions.com | #KissingLionsPR
A worthy investment.
]
Mashable
The Network Journal.
Business News Daily
Workout Trends
[ Techsy Talk
Style Network
B Plans
My Corporation
© All rights reserved. | KissingLions.com | #KissingLionsPR
As seen in...
]
© All rights reserved. | KissingLions.com | #KissingLionsPR
The good news...
http://kissinglions.com/case-studies/

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PR for Niche and Emerging Brands with a Newsworthy Story to Tell

  • 1. for and emerging brands with a newsworthy story to tell.PR niche © All rights reserved. | KissingLions.com | #KissingLionsPR #KissingLionsPR
  • 2. Kissing Lions Public Relations is a boutique media hub founded to supports niche and emerging lifestyle brands, products, professional services and mission-based organizations with a newsworthy story to tell through media outreach, visibility strategy, content creation and production and thought leadership. [ © All rights reserved. | KissingLions.com | #KissingLionsPR Who we are. ]
  • 3. Vendors and Small Businesses Will Become More Tight-Knit Than Ever Before. [See more at: http://www.businessnewsdaily.com/7605- business-trend-predictions.html#sthash.xULZd32E.dpuf © All rights reserved. | KissingLions.com | #KissingLionsPR 2016 Small Business Trends ]Thought leadership will become a growing PR budget priority. http://www.forbes.com/sites/johnhall/2015/12/13/7-pr-trends- you-need-to-know-in-2016/#7017ad991b6b
  • 4. Negative brand advocates will be prevented through content. [http://www.forbes.com/sites/johnhall/2015/12/13/7-pr- trends-you-need-to-know-in-2016/#7017ad991b6b © All rights reserved. | KissingLions.com | #KissingLionsPR 2016 Small Business Trends ] Content amplification will become (even more) critical. True influence will win over number of followers.
  • 5. Public relations and social media tactics will continue to grow more progressive. Small businesses understand they're nimble versus their goliath counterparts and will look to modern tools like Kickstarter, YouTube, content marketing and social promotion to develop authentic audience engagement and advocacy." – Katherine O'Hara, founder and president, The O'Hara Project [See more at: http://www.businessnewsdaily.com/7605- business-trend-predictions.html#sthash.xULZd32E.dpuf © All rights reserved. | KissingLions.com | #KissingLionsPR What's your newsworthy story? ]
  • 6. The number of small businesses in the United States has increased 49% since 1982. [https://www.sba.gov/managing-business/running- business/energy-efficiency/sustainable-business- practices/small-business-trends © All rights reserved. | KissingLions.com | #KissingLionsPR Market needs. ] The 28 million small businesses in America account for 54% of all U.S. sales. Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.
  • 7. [https://www.sba.gov/managing-business/running- business/energy-efficiency/sustainable-business- practices/small-business-trends © All rights reserved. | KissingLions.com | #KissingLionsPR Projected rates ]Ideal for brands, businesses and mission- based organizations that have a marketing budget of $42K + annually.
  • 8. Support brands that matter in gaining exposure to their audience. Resolve publicity blind spots that hinder growth. Support business owners in becoming thought leaders. Amplify meaningful social messaging. [See more at: http://www.businessnewsdaily.com/7605- business-trend-predictions.html#sthash.xULZd32E.dpuf © All rights reserved. | KissingLions.com | #KissingLionsPR KLPR Company culture. ]
  • 9. Authentic understanding of niche brands, emerging thought leaders and small businesses with a newsworthy story to tell. Background in fashion, film+television, entertainment industry, storytelling, & wellness. Interest in work-life balance and conscious business practice. Develop influencer perspective. [See more at: http://www.businessnewsdaily.com/7605- business-trend-predictions.html#sthash.xULZd32E.dpuf © All rights reserved. | KissingLions.com | #KissingLionsPR How we're different. ]
  • 10. Introduction stage of development. Clients to date reveal market demand. Nimble. Influencer identity seeded. B2B capability (media outreach, strategy, content production) B2C capability (education, onboarding, training, membership based hourly-breakout sessions)[ © All rights reserved. | KissingLions.com | #KissingLionsPR A worthy investment. ]
  • 11. Mashable The Network Journal. Business News Daily Workout Trends [ Techsy Talk Style Network B Plans My Corporation © All rights reserved. | KissingLions.com | #KissingLionsPR As seen in... ]
  • 12. © All rights reserved. | KissingLions.com | #KissingLionsPR The good news... http://kissinglions.com/case-studies/