The Gold Coast tourism industry peaked in 2007 but experienced declines in 2008-2009 due to the global financial crisis. Hotel occupancy rates and room nights sold fell during this period. However, forecasts indicate a recovery from 2010 onwards as new hotels are opened. The tourism industry remains important for the Gold Coast economy and further promotion is needed to attract more domestic and international visitors.

1. Gold Coast accommodation
and the tourism industry

2. Gold Coast Hotels
(excluding motels/serviced apts)
Occupancy peaked in 2007 at 72.9%
Room nights sold peaked in 2007 at
1.69 million
Supply peaked in 2007 at 25,550 rooms
Source: ABS/Dransfield

3. Gold Coast Accommodation
(hotels/motels/serviced apts)
Occupancy peaked in 2007 at 70.7%
RevPAR peaked in 2007 at $92.28per
night
Room nights sold peaked in 2007 at
3.38 million
Source: ABS/Dransfield

4. Gold Coast
Accommodation 2009
Avg occupancy fell to 62.8%
RevPAR fell to $80.58 per night
Room nights sold fell to 3.16million
Source: ABS/Dransfield

5. Gross Avg. Annual Income per Hotel Room ($)
2008 2009 Change
Gold Coast $42,985 $40,522 -6%
Cairns & TNQ $36,137 $28,200 -22%
Brisbane $55,730 $51,165 -8%
Queensland $42,572 $39,457 -7%
Hotel Occupancy Rates (%)
2006 2007 2008 2009
Gold Coast 70.8 72.9 71.5 69.9
Cairns & TNQ 67.3 64.2 60.9 53.1
Brisbane 81.3 81.5 77.8 75.1
Queensland 69.0 69.3 67.9 64.2
Source: ABS 8635.0

6. Change in Gold Coast Hotel Room
Rates & Occupancy 1999-2009
occupancy % point change
room rate % change
20.0
7.3 8.0
10.0 6.0 6.0 6.0
2.7 5.0
4.0
2.0
5.0 0.0 -0.1
0.0 3.0
1.8 2.3
-0.2 0.4 0.3
-5.0 -0.6
-1.9 -2.2
-10.0
-20.0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: ABS 8635.0

7. Gold Coast Accommodation
The Gold Coast reached its cyclical peak
in 2007, ahead of Australia as a whole
A low performing year in 2008, due to
GFC, which avoided oversupply but
constrained short-term growth
Forecasts indicate recovery from 2010
Soul & Hilton will bring 319 rooms to the
market by 2012

8. Gold Coast Hotels
2017 Forecast
2017 Forecast Change 2009-17
Occupancy 67.6% +4.8%
RevPAR $117.49/night +$34.50/night
Room nights sold 4.10million +940,360
Source: Dransfield

9. Return on Investment
Business Type (AUST) ROI 1998-2004
Tourism Businesses 11.8% pa
All Businesses 14.9%pa
(AEC Group, National Tourism Investment Strategy, 2006)
The tourism industry has been saved by
technology and innovation
Low cost airfares and accommodation
packaging
Online booking and virtual tours

10. International Visitor Arrivals to Australia and Shocks to Growth
6 30
25
5
LHS, Arrivals RHS % chg
20
Arrivals (millions)
4
Sydney Olympics 15
% change
3 10
5
2
0
1 Asian Financial Crisis -5
Pilots' Strike Sept 11 Bali SARS
Bombing GFC
0 -10
1981 1985 1989 1993 1997 2001 2005 2009
Sources: ABS Overseas Arrivals & Departures (ABS Cat 3401.0)

11. Domestic Visitors
QLD Regions 2000-09
1,000,000
Brisbane -0.6%pa
900,000
Gold Coast 3.3%pa
800,000
700,000
TNQ 0.7%pa
Visitors
600,000
500,000
400,000
Sunshine Coast 0.9%pa
300,000
200,000
Whitsundays 0.7%pa
100,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year Ended
Source: Tourism Research Australia , Tourism QLD

12. International Visitors QLD
Regions 2000-09
6,000,000
Brisbane 2.4%pa
5,000,000
Visitors
4,000,000 Gold Coast -0.5%pa
3,000,000 Sunshine Coast 2.7%pa
2,000,000 TNQ -2.0%pa
1,000,000 Whitsundays 0.7%pa
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year Ended
Source: Tourism Research Australia , Tourism QLD

13. Domestic Visitor Nights
QLD Regions 2000-2009
20000
18000
16000
Gold Coast 0.7%pa
14000 Brisbane 3.7%pa
Visitor Nights p.a. * ('000's)
12000
10000 Sunshine Coast 2.7%pa
8000
TNQ 0.6%pa
6000
4000
Whitsundays -0.3%pa
2000
0
98/99
00/01
02/03
04/05
06/07
08/09
Year Ended
* Visitor nights include all commercial accommodation premises, not visiting
friends or relatives, not children <14
Source: Tourism Research Australia , Tourism QLD

14. International Visitor Nights
QLD Regions 2000-2009
18,000,000
Brisbane 8.8%pa
16,000,000
14,000,000
Visitor Nights p.a. * ('000's)
12,000,000
10,000,000
Gold Coast 3.3%pa
8,000,000
6,000,000
TNQ 1.2%pa
4,000,000
Sunshine Coast 5.3%pa
2,000,000
Whitsundays 2.7%pa
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year Ended
* Visitor nights include all commercial accommodation premises, not visiting
friends or relatives, not children <14
Source: Tourism Research Australia , Tourism QLD

15. Accommodation Type Used ‘09
Domestic Visitors International Visitors
Friends & relatives 26% 16%
Hotel, motel, resort, 37% 49%
motor inn
Rented house/apt/flat 17% 12%
Serviced apartment 10% 8%
Caravan park, camp 4% 3%
ground
Backpackers 1% 10%
Source: NVS,IVS, Tourism QLD, Tourism Research Australia

16. Gold Coast Airport
Int’l Arrivals
Net international inbound capacity for 2010 up
four flights per week to total of 44 per week
Additions from Auckland (Pacific Blue) Kuala
Lumpur (Air Asia X)
35% increase on 2009 weekly international
inbound seat capacity to a record high of 10,840

17. Gold Coast Town Plan - North

18. Gold Coast Town Plan - South

19. Gold Coast Town Plan
The Plan does not have tourism precincts
This increases the land value to the
highest use, which is residential
Only distinct precinct in the Plan is an eco-
tourism area in East Coomera but it is
outside the development footprint in the
SEQ Regional Plan

20. Conclusions
Gold Coast accommodation and tourism
operators need to see increasing tourists,
both domestic & international
The industry recovery is expected from 2010
onwards
Further Federal & local funding is needed to
assist in tourism promotion

21. Also in the Latest Midwood Report
Population trends & forecasts
Non-residential building trends
Dwelling activity (approvals, commencements)
New apartment sales/stock survey QLD-wide
Regional tourism and accommodation trends
House & Unit price movements
General property & tourism market commentary

22. Website:
www.midwoodaustralia.com
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