This document discusses emerging global trends in sales, marketing, and revenue management for the hotel industry. It provides statistics showing year-over-year revenue growth by region. It then discusses how the nature of sales has changed, with most transactions now occurring online and customers doing more research before engaging with sellers. New priorities for sales, marketing, and revenue management professionals are outlined, including strategic collaboration, data analysis, demand management, and digital marketing skills. Resources from HSMAI are promoted to help industry professionals adapt to these changes.