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Going Open:
Making an Existing Software
Project Open Source

Peter Vescuso
Black Duck Software
Trends


“Software is
Eating the World”
           Marc Andreessen




                   Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Source: Karim R. Lakhani

Trends: Open Innovation                                                          k@hbs.edu




 “No MatterAcademia Are, Most of
            Who You
   the Smartest People Work for
         Someone Else”

 Bill Joy, Cofounder Sun Microsystems
              Innovation

  Community                                                  Commercial



               Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Trends: Open Innovation




    Then                                                                         Now


                        Time



               Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Trends: “Super Communities”

Healthcare                                                                          Automotive




Aerospace
 Polarsys


                                                                                 Financial Services
             Mobile
               Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Why Open Source?


                                “Open source helps us build better
                                        products faster”




   Erynn Petersen
Vice President of Developer &
  Open Source Evangelism



                            Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Staying in Synch with Changes




             Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
How Not to Go Open




            Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Sample of Projects




              Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Open Sourcing – Will it Succeed?

Erynn Petersen‟s check list:
   Does a similar open source project already
    exist?
   Are there interfacing projects we can
    leverage?
   Does an evangelist or „rock star‟ already
    exist for the project?
   Which projects have „cache‟?
   Who is already using the software that we
    can engage for help/partnership?
   What is the competitive risk?
   What is the estimated cost to open source?
   What is the benefit to AOL? What is the
    benefit to the development community?

                         Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Open Sourcing – Will it Succeed?




  An open source Node.js web framework
  for real time web development.




                    Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Open Source or not?

                   Keep the platform
                   proprietary                                                            Open Source it

                        Delay                                                                     Helps get
                        competition                                                               shared
                        from creating                                                             investment in
                        knock-off                                                                 the platform
                        products.                                                                 to help us all.
Gil Yehuda
Director of Open
Source Strategy
                                                                                                     Forces our
                                  Be alone                                                           product to
                                  caring about                                                       compete on
                                  the platform‟s                                                     full
                                  development.                                                       experience,
                                                                                                     not timing.


                        Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Open Source or not?




                          Open source platform for Big Data

Gil Yehuda
Director of Open
Source Strategy




                   Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Open Sourcing - Preparing




                                                                                Clean Code

                                                                               Documentation

                                                                                 IP Rights




             Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Community Management




                                                                              Bugs

                                                                              Issues

                                                                             Roadmap




           Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
Summary

 Open innovation is growing
 Many reasons to open source proprietary code
  – Webinar with AOL - How to Go Open: Successfully Open
    Sourcing Internal Software Projects
      http://advance.blackducksoftware.com/content/WRGoOpen
  – Webinar with Yahoo - Open Source as a Catalyst for Innovation
    and Cultural Change Featuring Yahoo!
      http://advance.blackducksoftware.com/content/WRYahooSM

 Making an open source project successful:
  – Attractiveness
  – Transparency
  – Meritocracy
  – Management

                        Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
6th Annual Future of Open Source Survey
         www.futureopensource.net

 Produced by Black Duck, North
  Bridge & 451 Research
 Focuses on the next generation
  of open source topics
  – Community driven innovation,
    vertical industry adoption, etc.


 Keynote panel at OSBC, May
  21, 2012 in San Francisco to
  discuss the survey results


        Help Shape the Future of Open Source!
              Take the Survey Today!
         http://www.zoomerang.com/Survey/WEB22F4B845DQ5
                        Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.

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Going Open: How to Make a Project Open Source

  • 1. Going Open: Making an Existing Software Project Open Source Peter Vescuso Black Duck Software
  • 2. Trends “Software is Eating the World” Marc Andreessen Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 3. Source: Karim R. Lakhani Trends: Open Innovation k@hbs.edu “No MatterAcademia Are, Most of Who You the Smartest People Work for Someone Else” Bill Joy, Cofounder Sun Microsystems Innovation Community Commercial Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 4. Trends: Open Innovation Then Now Time Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 5. Trends: “Super Communities” Healthcare Automotive Aerospace Polarsys Financial Services Mobile Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 6. Why Open Source? “Open source helps us build better products faster” Erynn Petersen Vice President of Developer & Open Source Evangelism Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 7. Staying in Synch with Changes Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 8. How Not to Go Open Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 9. Sample of Projects Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 10. Open Sourcing – Will it Succeed? Erynn Petersen‟s check list:  Does a similar open source project already exist?  Are there interfacing projects we can leverage?  Does an evangelist or „rock star‟ already exist for the project?  Which projects have „cache‟?  Who is already using the software that we can engage for help/partnership?  What is the competitive risk?  What is the estimated cost to open source?  What is the benefit to AOL? What is the benefit to the development community? Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 11. Open Sourcing – Will it Succeed? An open source Node.js web framework for real time web development. Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 12. Open Source or not? Keep the platform proprietary Open Source it Delay Helps get competition shared from creating investment in knock-off the platform products. to help us all. Gil Yehuda Director of Open Source Strategy Forces our Be alone product to caring about compete on the platform‟s full development. experience, not timing. Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 13. Open Source or not? Open source platform for Big Data Gil Yehuda Director of Open Source Strategy Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 14. Open Sourcing - Preparing Clean Code Documentation IP Rights Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 15. Community Management Bugs Issues Roadmap Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 16. Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 17. Summary  Open innovation is growing  Many reasons to open source proprietary code – Webinar with AOL - How to Go Open: Successfully Open Sourcing Internal Software Projects  http://advance.blackducksoftware.com/content/WRGoOpen – Webinar with Yahoo - Open Source as a Catalyst for Innovation and Cultural Change Featuring Yahoo!  http://advance.blackducksoftware.com/content/WRYahooSM  Making an open source project successful: – Attractiveness – Transparency – Meritocracy – Management Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.
  • 18. 6th Annual Future of Open Source Survey www.futureopensource.net  Produced by Black Duck, North Bridge & 451 Research  Focuses on the next generation of open source topics – Community driven innovation, vertical industry adoption, etc.  Keynote panel at OSBC, May 21, 2012 in San Francisco to discuss the survey results Help Shape the Future of Open Source! Take the Survey Today! http://www.zoomerang.com/Survey/WEB22F4B845DQ5 Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.