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Open Source Will Drive
       the Automotive Industry


Black Duck Software
Overview

 Trends
 Why open source
  in automotive
 GENIVI Alliance
 BearingPoint study
  on use of open source
  in automotive




            COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.   2
Trends

 Value is shifting from
manufacturing/assembly to
information technology
  Cars now valued for software capabilities,
   not just materials

 New “players” - IT and electronics

 Balancing in-house development vs. strategic
alliances with suppliers, IT and electronic
companies




                COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.   3
Why Open Source in Automotive?

 100+ million lines of code in a premium-class car
 70% of the code is in the in-vehicle infotainment
  (IVI) sub-systems



                                                                       Open source can:
                                                                             Reduce costs
                                                                             Speed time-to-market
                                                                             Increase innovation
                                                                              and differentiation


       In-Vehicle Infotainment


                   COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.   4
GENIVI Alliance

 An open source community for automotive IVI




                              www.genivi.org
            COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.   5
Webinar: Open Source in Automotive




       REGISTER NOW for one of our FREE Live Broadcasts!

           Tuesday, March 27, 2012                         1:00 PM - 2:00 PM GMT
          Thursday, March 29, 2012 11:30 AM - 12:30 PM EDT
                          And in German on:
          Thursday, March 29, 2012 2:00 PM – 3:00 PM CEST

    Can't make one of these dates? Register for the event and receive the slides
                and Webinar recording 48 hours after the Webinar.
                    COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved.   6

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Open Source Will Drive the Automotive Industry

  • 1. Open Source Will Drive the Automotive Industry Black Duck Software
  • 2. Overview  Trends  Why open source in automotive  GENIVI Alliance  BearingPoint study on use of open source in automotive COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved. 2
  • 3. Trends  Value is shifting from manufacturing/assembly to information technology  Cars now valued for software capabilities, not just materials  New “players” - IT and electronics  Balancing in-house development vs. strategic alliances with suppliers, IT and electronic companies COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved. 3
  • 4. Why Open Source in Automotive?  100+ million lines of code in a premium-class car  70% of the code is in the in-vehicle infotainment (IVI) sub-systems  Open source can:  Reduce costs  Speed time-to-market  Increase innovation and differentiation In-Vehicle Infotainment COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved. 4
  • 5. GENIVI Alliance An open source community for automotive IVI www.genivi.org COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved. 5
  • 6. Webinar: Open Source in Automotive REGISTER NOW for one of our FREE Live Broadcasts! Tuesday, March 27, 2012 1:00 PM - 2:00 PM GMT Thursday, March 29, 2012 11:30 AM - 12:30 PM EDT And in German on: Thursday, March 29, 2012 2:00 PM – 3:00 PM CEST Can't make one of these dates? Register for the event and receive the slides and Webinar recording 48 hours after the Webinar. COMPANY CONFIDENTIAL – Copyright © 2012 Black Duck Software, Inc. All Rights Reserved. 6