This document discusses various formats for sharing research online, including text, images, sound, and video. It notes that text is fastest to read but lacks emotion, while images can mislead without context. Sound files are smaller than video and allow multitasking, but video best demonstrates skills. The document also emphasizes the growing importance of mobile and recommends formats like PDF, EPUB, and MOBI for different devices. Overall, it encourages taking advantage of features in iBooks Author, Calibre and Audacity to create interactive content for sharing research.