competitors of complan, revlon and hit

1. Marketing
competitors of complan, Revlon and hit
RAVEEN R REJI
S2 MBA(2021-2023)
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES, THIRUVALLA (MACFAST) KERALA, INDIA
www.macfast.org

2. INTRODUCTION
 Competation is the rivalary between companies selling similar products and
services with the goal of achieving revenue, profit and market share growth.
 Market competition motivates companies to increase sales volume by utilization
the four components of marketing mix, also referred to as four p’s.
 These p’s stands for product, place, promotion and price.
 Knowing and understanding your competition is a critical step in designing a
successful market strategy.
 If you are not aware of who the competition is and knowledgeable about their
strength and weakness, its likely that another firm could enter the picture and
provide competitive advantage, such as product offerings at lower price or value
added benefits.
 Here the major competitors of COMPLAN, REVLON and HIT is analysed.

3. complan
 Complan is powdered milk based drink that was launched into market by Glaxo.
The brand is currently owned by DANONE and is sold in varients like complan
growth plus, complan memory, and complan nutrigro.
 The varients are available in flavours like chocolate and basic version of complan
has many unique flavours like pista badam, strawberry, kulfi etc.
 Some of the major competators of complan are HORLICKS, BOOST,
BOURNVITA, PEDIASURE and MALTOVA
 The brand at first place is bournvita with largest market share of 40% and second
place is complan with 22%.
 The third and fourth position is Horlicks and boost with16% and 12% market
share.

5. REVLON
 The company's cosmetic, hair and beauty care product business categories are
highly competitive. The company competes primarily by developing quality
products with more innovative performance features, shades, finishes, components
and pack.
 Educating consumers and saloon professionals about the benefits of company's
product.
 Anticipating and responding to changing consumer and saloon professionals
demands in a timely manner, including the timing of new product introductions
and line extensions.
 Offering attractive priced products relative to the product benefits provided.
 Maintaining favourable brand recognition.

6. Revlon’s competitors
 The Revlon's major competitors are proctor and gamble, Avon products, Estee
launder companies, L'Oréal, and unilever.
 Other competitors include small companies such as urban decay, speciality stores
such as bath and body works, body shops and Victoria’s secret.
 P&G
it specializes in a wide range of personal health/consumer health, personal care
and hygiene products.
these products are organized into several segments including beauty,
grooming, health care, fabric and home care, baby, feminine and family care

7.  L'Oréal
it’s the worlds largest cosmetics company and has developed activites in
the field concentrating on hair colour, skin care, make up, perfume
and hair care.
L'Oréal has 25.8% market share in the urban hair colour market in value
in terms last calendar year.
L'Oréal currently markets over 500 brands and 1000’s of individual
products in all sector of beauty business, hair colour, permeants,
hair styling, body and skincare, cleansers, makeup and fragments.
the company's products are found in a wide variety of distribution
channels from hair saloons and perfumeries to hyper and super
markets, etc.

8.  ESTEE LAUNDER
An American multinational manufacturer and marketer of prestige skincare, make up,
fragrance and hair care products.
It has a market share of 18.9% in 2019 world wide.
 Unilever
Unilever is a multinational consumer goods company that produces food, beverages,
cleaning agents and personal care products.
The company began in 1926 as a merger between margarine producer and a soap maker
and today owns over 400 brands. Some of unilever most prominent brands are knorr,
dove, axe and Lipton.
unilevers market share world wide is estimated to be at49.6% in 2016.

10. HIT
 Godrej Lal HIT is an effective cockroach killer spray that is enabled with a ‘Deep
reach Nozzle’, which will help reach even the hidden cockroaches even the
hidden cockroaches conveniently and eliminate them before they escape.
 Lal HIT eliminates any cockroaches in just 3 seconds.
 The gel has special ingredients which attracts cockroaches. On consumption of gel
cockroach goes back to its nest and die.
 It has more than 80% market share in cockroach killer spray segment.

11. Rivals oh hit
 Baygon
is a pesticide brand produced by Johnson and son. Its an insectide used for
extermination and control of household pests.
It has a market share of 12%
 Mortein
it has a market share of 15% followed by godrej sara jet at 14%.
 Good knight
it is the leader in mats with 51% market share

12. Thank you